The Future of Labels & Flexible Packaging — Powered by HP Innovation
At LOUPE (formerly Labelexpo), HP showcases how its AI-powered, end-to-end print solutions deliver the productivity, agility, and versatility converters need to meet evolving market demands — today and tomorrow. With a broad, market-leading Labels & Packaging digital press portfolio, HP Indigo enables customers to grow with confidence. Intelligent automation streamlines operations, reduces manual touchpoints, and boosts throughput — laying the foundation for your best work in label and packaging production.
HP demonstrates how innovation that extends beyond the press is helping customers build stronger, more sustainable businesses in a rapidly changing world.
HP at LOUPE (Labelexpo) worldwide
HP at Labelexpo worldwide
Labelexpo Europe
September 16-19-2025
Barcelona, booths #E25 and #D21 in hall 5
Labelexpo Asia
December 2-5-2025
Shanghai, Booth #E3- #O47 in Hall E3
LOUPE Chicago
September 15-17-2026
LOUPE India
October 29 – November 1 - 2026
LOUPE Mexico
October 29 – November 1 - 2027
Explore our Labels and Packaging Portfolio
HP Indigo 6K+ Digital Press
The market-leading digital label press1 just got better and provides the tools for the future of work. Unlock Versatility. Increase Productivity. Grow Profitability.
HP Indigo V12 Digital Press
The only digital solution purpose-built for mid- to long-runs2, powered by the LEPx technology for nonstop, on-demand3 digital production. A narrow-web label press, printing at 120m/minute (400 ft/min), with fastest4, automated production.
Customer Stories
Summit Labels scales into a nationwide converter with the power of HP Indigo 6K+ Digital Press.
With the HP Indigo 6K+ Digital Press the addition of an advanced spectral photometer, the continuous color calibration and the HP Spot Master software have set this press up that if you wanted to, you could run a job all day long without stopping the press.
Jordan Fischer, Plant Manager, Summit Labels.
All4Labels leads the nonstop digital label printing revolution with HP Indigo V12 Digital Press.
All4Labels is transforming label production with the HP Indigo V12, achieving 25% digital output by 2030. From nonstop, on-demand production to agile supply chains and smarter factories, this partnership marks a major step forward in speed, flexibility, and sustainability.
BakPac’s revolution in the packaging market with HP Indigo 200K Digital Press.
BakPac is set to revolutionize the packaging industry, and they're partnering with HP to lead the way.
Frequently Asked Questions
What is LOUPE (formerly Labelexpo)?
Where was LOUPE Europe 2025 (formerly Labelexpo) held?
In which city and venue did LOUPE Europe 2025 take place?
Where was LOUPE Asia (formerly Labelexpo) 2025 held?
Where is LOUPE Americas 2026?
Where is LOUPE India 2026?
Where is LOUPE Mexico 2027?
Why should I visit HP at LOUPE?
Can I schedule a meeting with HP experts during the LOUPE event?
Disclaimers
- Based on IDC data for HP Indigo MS (Q42024).
- Highest production speeds based on press specification comparison of major digital printing competitors as of September 2025.
- “On‑demand digital production” refers to the press’s ability to support flexible scheduling. Actual responsiveness may vary by job type, workflow, and operating conditions.
- 120 meters/minute is the fastest printing speed known in the narrow-web label solution market as of September, 2025 among leading press manufacturers.