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HP expanded its social investment strategy in 2007 to focus on the environment, extending our commitment to environmental responsibility. We donated more than $4 million in cash and HP products to support global and local environmental projects.
Below are a few examples.
| World Wildlife Fund partnership |
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In 2007, we broadened our business relationship with the World Wildlife Fund (WWF) to include philanthropic grants of cash and equipment worth $2 million to support several WWF projects that address the causes and consequences of climate change:
- The EpiCenter for Climate Conservation project will develop strategies to help communities adapt to climate change.
- The Climate Witness project will raise awareness of the consequences of climate change by gathering and sharing online stories of communities that have been affected worldwide.
- The Information and Communication Technology Innovation as a Driver of Climate Change Solutions project in Europe, the Middle East and Africa will identify ways to use information and communications technology to reduce global carbon dioxide emissions by one billion tonnes.
HP experts and technology will play a key role in the projects. For example, in 2007 we donated laptops, digital cameras and printers to scientists in Brazil, China, Costa Rica and Peru to measure patterns in climate change.
See Collaboration for more information on our work with WWF.
| Other efforts
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HP launched a one-year pilot project in Africa in 2007 to identify sustainable recycling processes for electronic waste (e-waste) in developing countries.
| Promoting recycling in U.S. schools |
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HP launched Get in the Technology Loop, an educational program to help create the next generation of environmentally conscious citizens. Developed in collaboration with Scholastic, a leading children’s publishing company, the program raises awareness of the environmental impacts of technology over its life cycle and what students and their families can do to help protect the environment. It contains lesson plans covering four topics:
- What is technology, and how does it benefit us?
- How electronics are made—design, resources and manufacturing
- How electronics come to us—distribution and use
- When electronics are no longer useful to us—responsible disposal
During 2007, a program pack was sent to every public elementary school in the United States, totaling 132,000 in all. We estimate that the materials will reach millions of children and their family members.
| Sustainability resources for Canadian schools |
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In 2007, HP collaborated with the nonprofit organization Learning for a Sustainable Future (LSF), to create Resources for Rethinking, an online multimedia database of more than 800 environmental educational resources. The database includes topics such as how to minimize waste or make the schoolyard nature-friendly. HP’s contribution of $100,000 was used to prepare and launch the database, to provide technical support, and to pay for a professional review of the resources. HP and LSF co-developed a localized environmental curriculum called Discover the Technology Loop, which is now part of the database and is available online.
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