Connect with us to learn more about the Amplify HP Partner Program

Connect with us to learn more about the Amplify HP Partner Program


A powerful global1 partner program designed for the customer-driven digital age.


A simplified and easy-to-navigate global1 structure with two distinct tracks

Rewards partners for performance, collaboration, and capabilities

Insight-driven data and collaboration tools to accelerate digital transformation


Three core pillars focused on driving greater partner efficiency, insight, and profitability


Earn rewards for a variety of performance indicators tied to portfolio sell-thru revenue metrics.


Hone digital skills and provide a more consistent customer experience across multiple channels. Together, we’ll harness this data to produce valuable new insights and enhance the customer journey.


Invest in improving capabilities to become more competitive, relevant, and ultimately, more profitable in areas such as data sharing, e-commerce, solutions and managed services capabilities.

“HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. HP Amplify empowers our partners by providing the insights, capabilities and collaboration tools needed to drive growth and thrive in today’s competitive market. By reinventing the way we do business and our route-to-market, HP Amplify makes it easier for partners to take advantage of its many benefits while engaging with customers on a deeper level.” 

Kobi Elbaz, SVP and General Manager, Global Channel Organization, HP Inc.


  1. Global program, with the exception of Greater China