Real Madrid Real Madrid Real Madrid

HP and Real Madrid, a relentless collaboration for the win.

Greatness isn’t made in just ninety minutes. For Real Madrid and HP, it takes consistent dedication. HP enables that success by reducing complexity and keeping teams focused on mastery, from training to matchday.

With the right tools, work doesn’t have to feel like work.

Real Impact, On and Off the Pitch

Enrique Uriel working on an HP AI-powered laptop at Real Madrid headquarters

A Unified Team Needs a Unified Platform

HP WXP makes work simpler for Real Madrid by combining real-time device health data with AI-powered insights and clear recommendations. This helps the club stay ahead of maintenance, plan updates, and avoid unnecessary downtime.

Explore how this collaboration boosts Real Madrid’s productivity with live information that supports the club’s dedication to performing at its best.

Real Madrid Club protected by HP Wolf Security cybersecurity solutions

A Strong Club Needs Strong Security

Delivering a great experience for the audience goes way beyond the match. Just like on the pitch, it all starts with security.

HP Sure View and HP Protect and Trace with Wolf Security are used by Real Madrid to secure its information from club strategy to performance data. Learn how these layers help safeguard the club’s plans, people, and performance.

Real Madrid players reviewing match analysis on HP OmniBook X AI PC before kickoff

With OmniBook, the Match Starts Before Kickoff

Flexibility and proactive collaboration are key in football. With the OmniBook X AI PC, Real Madrid accelerates planning, elevates performance and stays focused on what matters most.

From reviewing footage to aligning as a team, the versatile flip-and-tent design makes it easy to share insights - translating preparation into performance.

Enrique Uriel

Chief Information Officer, Real Madrid

“HP Workforce Experience Platform makes work simpler for us by combining real time device health data with AI-powered insights and actionable recommendations. HP devices have improved our employee experience enormously.”

Success-Ready Solutions

The right tools turn strategy into real progress.

HP EliteBook Ultra PCs

Professional-grade productivity in every moment: prep, perform, refine.

Achieve more, anywhere. With future-ready AI performance, enterprise-level security and effortless mobility, professionals stay productive and confident no matter where work takes them.

HP LaserJet Enterprise Printers

Make work easier with superior productivity.

Support day-to-day work with secure, reliable printing – simplifying fleet management and reducing energy use and waste.

HP Z Workstations

Powering real-time match day production.

Supercharge your creative and technical performance with HP Z workstations—laptops, desktops, and solutions purpose‑built for advanced workflows and breakthrough innovation.

HP Hybrid Solutions

Clear, seamless collaboration for teams operating at game day speed.

Connect and communicate with exceptional clarity—so every conversation is heard, even in noisy environments. Work as one team with end-to-end collaboration tools from HP Poly.

HP OmniBook AI PCs

An AI PC that helps Real Madrid perform at their best every day.

High-performance power meets everyday flexibility. Review, share and discuss footage seamlessly with a versatile four-mode design - so teams can move from quickly from analysis to action.

HP Smart Tank Printers

Reliable printing that keeps training operations moving.

Create, recap, and share training reports with HP AI — then print and distribute with consistent, dependable performance.

Solutions and Insights to Power your Organization

See how HP’s unified solutions are designed to help your business succeed.

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Learn more about HP Work Relationship Index.

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Calculate the value of an optimized digital employee experience.

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Experience the future of work hands on in our immersive innovation showcase.

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Real Madrid players reviewing match strategy on HP laptop

HP and Real Madrid: Two Teams, One Goal.

With a shared mindset of discipline and progress, HP and Real Madrid bring together sports and technology in ways that enhance the excitement on the pitch.

Both brands know greatness is shaped in the hours the world never sees. By building technology that enables seamless collaboration, HP keeps the team focused on what matters - reaching your highest potential.

This partnership empowers Real Madrid’s team—from employees to athletes—create a more connected club, building a great fan experience and exciting results for the team.

Collaborate with HP to find solutions tailored
to your needs.

Smart Tank:

Optimize Print Formatting with HP AI: Requires optional HP AI software to use artificial intelligence (AI). Requires Windows 11, HP app and being signed into your HP account or Smart Admin account. Certain HP AI features are available in English only, and may vary by printer model/country, and between desktop/mobile applications. Internet access is required. Formatting optimized where supported. To learn more, visit hp.com/HP_AI.

Commissioned by HP Inc., this Keypoint Intelligence consumer study determined that HP inkjet Tank printers provide the best everyday print quality compared to competitive inkjet tank printers from Brother, Canon, and Epson, with an average score that is 25% higher than the average score of the other tank printer competitors. Two different inkjet printers were used for each brand. All devices are available in the market and are currently active. Prices range from $180 to less than $400 and all competitive products fall within the same category as the HP printers. The competitors were chosen because they represent the top 80% of the competitive landscape for 3:1 and 4:1 wireless A4 inkjet tank printers under $450 USD, as reported by the IDC Quarterly Hardcopy Peripherals Tracker-Final Historical CYQ2 2024. Samples were printed in the United States and then reviewed by consumers in the US, the United Kingdom, and Japan. Details: www.keypointintelligence.com/hpbesteverydayprintquality

Easiest-to-Use: Compared to the majority of in-class 3:1 and 4:1 duplex, wireless A4 ink tank printers under $450 USD. Printers selected by market share as reported by IDC Quarterly Hardcopy Peripherals Tracker – Final Historical CYQ2 2024. Claim based on publicly available information as of September 2024 and Keypoint Intelligence hands-on testing and study commissioned by HP in September 2024. For details: keypointintelligence.com/HPEasiesttoUseTank

Poly Voyager 20:

Disclaimer: HP Poly Voyager Free 20 is powered by the Qualcomm S3 Gen 2 Sound Platform with on-device AI to enhance the overall user experience.
1. Most secure based on HP’s unique and comprehensive security capabilities at no additional cost among vendors with >1M annual sales as of December 1, 2016 on HP Elite PCs with Intel 7th Gen Intel® Core™ processors, Intel® integrated graphics, and Intel® WLAN. Thinnest based on competitors with >1m units annually of convertible, non-detachables having a Windows Pro OS and 6th or 7th generation Intel® vPro™ enabled processor as of December 1, 2016.
2. Windows 10 MM14 battery life will vary depending on various factors including product model, configuration, loaded applications, features, use, wireless functionality, and power management settings. The maximum capacity of the battery will naturally decrease with time and usage. See www.bapco.com for additional details.
3. Starting at weight. Weight will vary by configuration.
4. MIL STD 810G testing is pending and is not intended to demonstrate fitness for U.S. Department of Defense contract requirements or for military use. Test results are not a guarantee of future performance under these test conditions. Damage under the MIL STD test conditions or any accidental damage requires an optional HP Accidental Damage Protection Care Pack.
5. Sold separately or as an optional feature.
6. Based on HP’s unique and comprehensive security capabilities at no additional cost and HP Manageability Integration Kit’s management of
7. every aspect of a PC including hardware, BIOS and software management using Microsoft System Center Configuration Manager among vendors with >1M unit annual sales as of November 2016 on HP Elite PCs with 7th Gen Intel® Core® Processors, Intel® integrated graphics, and Intel® WLAN.

Real Madrid Real Madrid Real Madrid

HP and Real Madrid, a relentless collaboration for the win.