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Technical Guidelines
hp stripe

Resource library

Resource Library

Guidelines

Continue learning our Vis ID by accessing Technical Guidelines and exploring how to execute across digital, NPI, retail, and more. Check back regularly for new additions.

FPO

HP Brand Technical Guidelines

See the Technical Guidelines for over 200 pages of detailed executional instructions for leveraging our visual identity components.

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FPO

HP Brand Executive Summary

See the Executive Guidelines for our Brand Framework and a high-level overview of our visual identity for creative approval reference.

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Digital Experience Guidelines Image

Digital Experience Guidelines

Translating and expanding the HP Brand Technical Guidelines to provide a foundation for building digital experiences that are consistent and distinctly HP.

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NPI Guidelines Image

NPI Guidelines

Your single source of truth for NPI asset creation - explore the NPI guidebook for strategy, imagery guidelines, and creative execution.

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One HP Retail Playbook image

One HP Retail Guidelines

Your go-to guide for bringing the HP brand to life across in-store and online experiences.

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One HP Retail Playbook image

Alliance Guidelines

A simple guide unifying alliance messaging, assets, and approvals for consistent co-branded retail.

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Digital Experience Guidelines Image

Signage Guidelines

A comprehensive reference for signage design standards, requirements, and best practices, supporting CREWS in planning, implementation, and governance.

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NPI Guidelines Image

Creator Guidelines

A strategic pan-HP guide for how to work with Creators.

Coming soon

Brand assets

Log in to your secure account to access and download assets.

brand-line

Brand Line Files

HP brand sell line PNG files for use across digital assets.

Download
logo-files

Logo Files

Our HP Logo in multiple vector files and color formulas.

Download
Stripe Vectors

Stripe Vectors

Adobe Illustrator electric blue stripe files in 100%, 500%, and 1000% scales.

Download
Forma DJR Office

HP Forma DJR Office

Download the official brand font for agency partners on the Brand Systems page on The Daily Inc.

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color-swatches

Color Swatches

The full color palette of swatches for quick import to design applications.

Download
iconography

Iconography

A robust library of icons in our brand style.

Access
MotionGraphics-Desktop

Motion Files

A collection of digital media files for animating our logo and stripes.

Download
MotionGraphics-Desktop

Brand Line Motion Files

A collection of digital media files for animating the brand line.

Download

Brand templates

Log in to your secure account to access and download assets.

PowerPoint-template

PowerPoint Template v2.6

Now featuring our new selling line, updated taxonomy lockups, typography, and secondary color guidance.

Download
OFT Template

OFT Template

Memo and newsletter templates for email communication.

Download
co-Branding-template

Cobranding Template

Adobe Illustrator templates to lockup our HP Logo with one or more partners.

Download
brand-taxonomy-templates

Taxonomy Template

Adobe Illustrator templates to lockup a product, service, business, or event name with our HP Logo.

Download

For on-brand word templates, email banners, video backgrounds and more please see the Brand Systems page on The Daily Inc.

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