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Technical Guidelines

Resource Library

Brand Assets
Brand Templates
Supplemental Guidelines

Visual Identity Elements

A library of downloadable assets and templates for execution of our visual identity plus links to other useful libraries.

Technical Guidelines

See the Technical Guidelines for over 200 pages of detailed executional instructions for leveraging our visual identity components.

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Executive Guidelines

See the Executive Guidelines for our Brand Framework and a high-level overview of our visual identity for creative approval reference.

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Brand Assets

Logo Files

Our HP Logo in multiple vector files and color formulas.

Download

Stripe Vectors

Adobe Illustrator electric blue stripe files in 100%, 500%, and 1000% scales.

Download

HP Forma DJR Office

Download the official brand font for agency partners on the Brand Systems page on The Daily Inc.

Download

HP Forma DJR Office Scripts

Scripts crafted for readability and consistent typography across all languages.

Color Swatches

The full color palette of swatches for quick import to design applications.

Download

Motion Files

Multiple MP4 files for use when animating our logo and stripes.

Download

Iconography

A robust library of icons in our brand style.

Coming Soon

Brand Templates

NEW! PowerPoint Template 2.0

Now with a Getting Started Guide, Element Library, Org Chart templates, and our new brand font, HP Forma DJR Office.

Download

OFT Template

Memo and newsletter templates for email communication in HP Forma DJR Office.

Download

Co-Branding Template

A template to create partner logo lockups.

Download

Taxonomy Template

HP Logo lockups with product, service or event name.

Download

Supplemental Guidelines

CPS Retail Guidelines

Your go-to guide for bringing the HP brand to life at retail, helping shoppers find their perfect HP PC.

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Print Retail Guidelines

Help retail customers find the perfect printer using this playbook, which blends the new Vis ID with retail assets and in-store opportunities.

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NPI Guidelines

Your Single Source of Truth for NPI Asset Creation – Explore the NPI Guidebook for strategy, imagery guidelines, and creative execution.

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Digital Experience Guidelines

Translating and expanding the HP Brand Technical Guidelines to provide a foundation for building digital experiences that are consistent and distinctly HP.

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For on-brand word templates, email banners, video backgrounds and more please see the Brand Systems page on The Daily Inc.

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Resource Library