Brand Central Brand Central

Technical Guidelines

Resource Library

Resource Library

Guidelines
Brand Assets
Brand Templates

Guidelines

Continue learning our Vis ID by accessing Technical Guidelines and exploring how to execute across digital, NPI, retail, and more. Check back regularly for new additions.

FPO

HP Brand Technical Guidelines

See the Technical Guidelines for over 200 pages of detailed executional instructions for leveraging our visual identity components.

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FPO

HP Brand Executive Summary

See the Executive Guidelines for our Brand Framework and a high-level overview of our visual identity for creative approval reference.

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Digital Experience Guidelines Image

Digital Experience Guidelines

Translating and expanding the HP Brand Technical Guidelines to provide a foundation for building digital experiences that are consistent and distinctly HP.

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NPI Guidelines Image

NPI Guidelines

Your single source of truth for NPI asset creation - explore the NPI guidebook for strategy, imagery guidelines, and creative execution.

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One HP Retail Playbook image

One HP Retail Guidelines

Your go-to guide for bringing the HP brand to life across in-store and online experiences.

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Brand Assets

Log in to your secure account to access and download assets.

HP Brand Line Files

HP brand sell line PNG files for use across digital assets.

Download

Logo Files

Our HP Logo in multiple vector files and color formulas.

Download

Stripe Vectors

Stripe Vectors

Adobe Illustrator electric blue stripe files in 100%, 500%, and 1000% scales.

Download

Forma DJR Office

HP Forma DJR Office

Download the official brand font for agency partners on the Brand Systems page on The Daily Inc.

Access

color-swatches

Color Swatches

The full color palette of swatches for quick import to design applications.

Download

iconography

Iconography

A robust library of icons in our brand style.

Access

MotionGraphics-Desktop

Motion Files

Multiple MP4 files for use when animating our logo and stripes.

Download

Brand Templates

Log in to your secure account to access and download assets.

PowerPoint-template

NEW! PowerPoint Template 2.0

Now with a Getting Started Guide, Element Library, Org Chart templates, and our new brand font, HP Forma DJR Office.

Download

OFT Template

OFT Template

Memo and newsletter templates for email communication.

Download

co-Branding-template

Co-Branding Template

A template to create partner logo lockups.

Download

Taxonomy Template

Adobe Illustrator templates to lockup a product, service, business, or event name with our HP Logo.

Download

For on-brand word templates, email banners, video backgrounds and more please see the Brand Systems page on The Daily Inc.