Let’s write this new chapter together.
HP was founded on a partnership that transformed the relationship between people and work. Over the years, the company has continued to evolve. Now, we are embarking on a new chapter to shape the future of work, staying true to our founder’s heritage while adapting to the present. In support of this new chapter, we are reclaiming the blue and elevating our logo as a distinctive asset. With our new brand strategy and our new visual assets and guidance, we will show up as One HP confidently and consistently.
What’s New
Brand Positioning
Mission
We create experiences that drive growth and more fulfilling work experiences for people everywhere.
Vision
HP is redefining the future of work through technology.
Belief
We believe that the future of work is delivering growth and fulfillment through technology.
Ambition
Shape the future of work.
Human Truths
Everyone wants to love the work they do, because then it doesn’t feel like work.
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