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Join HP at drupa 2024


May 28-June 7, 2024  |  Hall 17  |  Dusseldorf, Germany

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Experience HP’s digital printing innovation and expertise shaping tomorrow’s printing world.

Join us alongside our global partners in Messe Düsseldorf , Hall 17.  Meet our industry experts and let us inspire you with our production powerhouse and automation for Commercial Printing, Labels, Flexible Packaging, Folding Carton, Corrugated Packaging, Sign, Display & Decor industries. 
Let's navigate the evolving printing landscape together to drive change and seize new opportunities.

Join us alongside our global partners in Messe Düsseldorf , Hall 17.  Meet our industry experts and let us inspire you with our production powerhouse and automation for Commercial Printing, Labels, Flexible Packaging, Folding Carton, Corrugated Packaging, Sign, Display & Decor industries. 
Let's navigate the evolving printing landscape together to drive change and seize new opportunities.

Explore our portfolio

From general commercial printing to large-format production, HP’s vast fleet of printers and presses can meet your business needs. Learn how our cutting edge technologies can power your business forward.

General Commercial Printing

HP Indigo digital presses, unmatched versatility with offset- and gravure-matching print quality offering the widest range of compatible substrates, specialty inks and effects. HP PageWide Web Press for high-volume publishing to production mail.

Labels and Packaging

HP Indigo digital presses for labels, folding cartons, flexible packaging, IML and shrink sleeves. It’s the only digital color press that matches gravure quality and is safe for primary food packaging. Produce nearly any packaging application on film or paper.


Sign, Display & Decor

HP Latex printers for flexible coated and uncoated materials for banners, canvas, wall paper, and more.


Corrugated Packaging Printing

HP PageWide digital pre- or post-print presses with high quality and performance for production environments. Speed your time-to-market, reduce waste and add value to your brands.


Digital security printing solutions

Step to the forefront of security printing and brand protection with HP Indigo’s innovative and advanced collection of security printing solutions, in one pass.1


HP xRServices

Work faster and smarter with HP xRServices. Our mixed reality support tools reduce downtime through instant remote troubleshooting, real-time collaboration, and simplified maintenance.


PrintOS Production Beat

Monitor your entire production floor in real time and make equipment and staffing decisions using smart planning based on historical.

Autonomous Mobile Robots

Whether in print, finishing, shipping or warehouse, expand the capacity of your workforce with Intelligent robots to transport raw materials and partial or finished goods throughout the production floor, leaving your operators to focus on value added activities.

Live Showtimes

Daily live shows.
No registration required.

10:30 - Live Theatre Show
12:00 - Live Theatre Show
13:30 - Live Theatre Show
15:00 - Live Theatre Show
17:00 - Live Theatre Show
17:15 - Happy Hour

Digital printing learning center

Gain in-depth knowledge of digital printing market trends, applications and operational best practices.

Sustainable print innovations transforming the print & packaging industry


Commercial Printing: Print Industry Trends and Predictions for 2024 and Beyond


The Tipping Point: Labels & Packaging Outlook 2024


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Frequently asked questions

What is drupa?

Drupa is a large trade fair focused on print and paper and related industries like packaging production and finishing. Held every four years in Düsseldorf, Germany, drupa showcases the latest technology and innovations in commercial and industrial printing.


With origins dating back to the early 20th century, drupa has become one of the most important events for the global print industry. Each edition of drupa draws well over 250,000 attendees from countries worldwide. They come to see live equipment demonstrations and the newest solutions for every stage of the print production workflow - from prepress and digital printing to binding and mailing operations.


When is drupa?

Drupa is held every four years in Düsseldorf, Germany. The next edition will take place from May 28 to June 7, 2024. Major printing equipment manufacturers and industry suppliers gather for this ten-day trade fair focused on solutions for commercial, packaging, and industrial printing and finishing.


Where is drupa?

Drupa is hosted at the Düsseldorf Fairgrounds, known as the Messe Düsseldorf in German. This expansive trade fair complex along the Rhine River has 17 interconnected halls as well as ample outdoor space to accommodate the scale of drupa's exhibits.


The Messe Düsseldorf has top-notch infrastructure for hosting industry-leading events like drupa and Medica. With hotels, restaurants, and public transportation conveniently located around the venue, Düsseldorf is an accessible destination for global attendees. The city has built a reputation for supporting both commerce and the arts.


Who is going to be at drupa?

With printing industry suppliers across the globe focused on this marquee event held only once every four years, drupa draws all the key players, including HP. Nearly 1,900 exhibitors from over 50 countries are expected to present at drupa 2024. All the major offset press, digital print equipment, ink, software, and finishing solution vendors will be there showing off cutting-edge technologies. Smaller niche players also have a presence seeking new global business opportunities.


On the attendee side, over 250,000 industry professionals from over 200 countries are projected to descend upon Düsseldorf for drupa. Printers, publishers, packaging producers, designers, marketing service providers and more come to see the latest solutions that will shape their businesses in the years ahead. drupa offers an unmatched look at the future of commercial printing and related industries.


What is HP offering at drupa 2024

As the world's most trusted printing brand, HP is ready to help you seize new business opportunities in the growing print production marketplace. See the latest innovations in HP PageWide presses, Indigo digital solutions, large format printing and finishing that will power your profitable growth for years to come.


Step into HP's expanded trade show presence at Hall 17 with demo areas, theaters, and customer experience zones showcasing real-world applications across signage, packaging, publishing, and more. Meet with HP's global experts and partners to discuss how these technologies can grow both your top and bottom lines.


HP delivers the confidence and courage printers and converters need to transform their businesses, whether taking their first steps into digital or pushing offset to new heights. Tap into new profit potential with HP's end-to-end production ecosystems, actionable data intelligence tools, and broad portfolio crafted for printers of every size and specialty. See firsthand how HP is committed to your future readiness at drupa 2024.


How much does drupa cost?

Here are some estimates for what it would cost an individual to attend drupa:

  • Entrance ticket: 1-day ticket is €60 or 5-day ticket is €255.
  • Travel costs: This can vary widely depending on where you're traveling from. Flights, hotels, transportation and meals should be budgeted. As a ballpark estimate, travel to Düsseldorf from elsewhere in Europe may cost around €500-1000. From North America or farther could be €1500+.
  • The Düsseldorf-Ticket from Rheinbahn and Messe Düsseldorf: Messe Düsseldorf offers visitors and exhibitors the Düsseldorf-Ticket, which can be purchased along with trade fair admission. This ticket is valid on all public transit within Düsseldorf city limits, providing easy transportation access to the trade fair and around the city. The Düsseldorf-Ticket is available for purchase in the ticket shop of each specific trade fair. Also available in the Rheinbahn app.
  • Easy Regional Travel with eezy: Rheinbahn's new eezy electronic ticket simplifies regional travel. Riders simply download the eezy app, check-in when boarding, and check-out when exiting. Get the app at and ride with just a tap.



  1. 1. Brand protection includes protecting brands against product diversion, counterfeiting, liabilities, and reputation loss. HP Indigo Secure allows the authenticity of the product with features like serialization, invisible inks, and track and trace.