Press Blog
HP Enables Game-Changing Retail Experiences at NRF 2025: Retail’s Big Show
By Andrew Medlin, Senior Director and Global Head of Retail and Industry Solutions
January 9, 2025
We are excited to be headed back to New York City for NRF 2025 and have the opportunity to highlight some of HP’s game-changing products and services including the two newest editions to our HP Engage family, the 2nd generation of the HP Engage One Pro and HP Engage Flex Mini. Both platforms are designed to enable a wide range of use cases as well as deliver on the functionality and security our customers expect.
HP Engage One Pro G2
The HP Engage One Pro G2 combines a sleek yet durable design with powerful compute and is customizable with three screen sizes, multiple OS options, and peripherals that flush to the screen for clutter-free countertops. Powered by a 14th generation Intel processor, up to an Intel® Core™ i71, 64GB DDR5 memory, and 8TB NVMe M.2 SSD storage. Enjoy faster connections with Wi-Fi 72 and elevate customer interactions with our new tilt-and-flip stand with an option to attach a customer-facing display.
HP aims to deliver a wide range of choices to our customers including a choice in operating systems. This is why we have collaborated with Google to certify multiple HP Engage devices including the Engage One Pro G2 for ChromeOS Flex, a secure, cloud-first, easy-to-manage, operating system.
The HP Engage One Pro G2 is durably designed and backed by military standard testing and resists dust and liquid intrusion (IP44 rated)3. With HP Wolf Security for Business, our customers also gain peace of mind with hardware-enforced, always-on defense against modern threats.4 Go ahead and plan for the future with a five-year product lifecycle and 10-year service life, delivering the consistency you need for staggered rollouts.
HP Engage Flex Mini G2
From store check-outs, back-office operations to digital customer experiences, the HP Engage Flex Mini G2 is a powerhouse that delivers incredible performance5 without taking up valuable space. With up to an Intel® CoreTM Ultra 9 processor6, 64GB memory, and 4TB PCIe NVMe storage7, as well as configurability across storage, memory, processors, OS, and ports, you get a powerful device that can do almost anything while fitting almost anywhere. Deploy with confidence over extended rollouts with a system designed to pass rigorous military-standard testing8, a 5-year lifecycle, and a 10-year service life.
Enabling SoftPOS payments
To further refine the in-store shopping experience for retailers and their customers, HP has focused on enabling SoftPOS payment experiences within retail stores. SoftPOS is new technology that allows retailers to accept credit and debit card payments on a wide variety of NFC-enabled devices such as the HP Engage One Pro G2 or HP Engage Go, reducing or eliminating the need for dedicated, traditional payment terminals. HP’s Engage portfolio enables better and faster payment experiences via SoftPOS in all styles of checkout – fixed checkout at the counter, kiosk integration for self-checkout, and mobile payment anywhere around the store. HP has collaborated with Felix Payment Systems, a cloud-based SoftPOS software provider, to introduce this forward-thinking technology to our client base and the first joint client, Nebraska Furniture Mart (NFM) recently went live. NFM is an innovative retailer that is improving the mobile payment experience on their sales floors.
Felix Payment Systems is an industry-leading SoftPOS provider that specializes in novel cloud-based payment acceptance technologies. Felix transfers all core processing functionality of a traditional terminal to the cloud allowing certified EMV retail transactions to be accepted on commercial off-the-shelf (COTS) devices.
Nebraska Furniture Mart (NFM) strives to be more than just a store, they strive to improve people’s lifestyles with their expansive selection of anything from furniture to appliances, home décor, electronics, and more. NFM has been working together with HP and Felix to enhance the shopper experience by bringing the checkout to the customer, no matter where they are in the store, with HP’s Engage Go mobile devices and Felix’s tap to pay technology.
“Our North Star was to develop a point-of-sale solution for sales staff that is modern, as well as one that they can be excited about, confident in, and proud to use. The Engage Go 10 is slim, lightweight, fast, and has improved battery life. Most importantly, it incorporates NFC capabilities that allows for tap-to-pay integration. With this solution, the tablet can be used in a stand-alone POS device, without the addition of a separate EMV card reader. Credit cards with tap-to-pay functionality are now easily and quickly accepted by simply touching the back of the tablet. This creates an improved experience for our sales staff, with functionality and capabilities that customers are accustomed to.”
Robyn Messerly, Chief Information Technology Officer of Nebraska Furniture Mart
"This is a groundbreaking moment for our company and the payments industry. For the first time, we are bringing our innovative SoftPOS technology to Windows devices, unlocking a new frontier of flexibility and functionality for businesses worldwide. This launch reflects our unwavering commitment to driving progress and empowering businesses with cutting-edge solutions. We are deeply honored to collaborate with HP and NFM on this historic launch. Their vision and trust in our technology has been instrumental in bringing this transformative solution to life. Together, we are setting a new standard for seamless, secure, and efficient payment experiences."
Andrew Cole, CEO of Felix Payment Systems Ltd.
HP at NRF highlights
Be sure to visit the HP booth to see Felix’s tap to pay in action, but that’s not all we’ll be featuring; you won’t want to miss HP’s latest print innovations and sustainable digital packaging as well as AI driven solutions that engage shoppers and provide personalized experiences with just the right amount of choice and convenience. See our demonstrations with AiFi, Accuvia, Bite, Felix Payment Systems, Fujitsu, GK Software, Mobile Insight, and Spectrio.
HP is excited to be attending Retail’s Big Show, #NRF2025, in booth #5426. Stop by and let us show you how, together with Intel, we are enabling businesses to deliver game-changing experiences that matter. Follow us on LinkedIn!
Learn more about the new HP Engage One Pro G2 and HP Engage Flex Mini G2.
The HP Engage One Pro G2 will be available in February 2025
The HP Engage Flex Mini G2 will be available in April 2025 for the APJ region and May 2025 for the AMS and EMEA regions.
Footnotes and disclaimers
About HP
Media Contact
HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: HP.com.
Contact: MediaRelations@hp.com
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