We collect and use personal data to manage your relationship with HP and
better serve you by personalizing your experience and interaction with us.
Examples of how we may use your data include:
Providing you with a seamless customer experience by maintaining accurate
contact and registration data, delivering comprehensive customer support,
offering products, services and features that may interest you and enabling
you to participate in contests and surveys. We also use your data to deliver
a tailored experience, personalize the HP Services and communications you
receive and create recommendations based your use of HP Services.
Assisting you in completing transactions and orders of our products or
services, administering your account, processing payments, arranging
shipments and deliveries and facilitating repairs and returns.
Product support & improvement
Improving the performance and operation of our products, solutions, services
and support, including warranty support and timely firmware and software
updates and alerts to ensure the continued operation of the device or
Communicating with you about HP Services. Examples of administrative
communications may include responses to your inquiries or requests, service
completion or warranty-related communications, safety recall notifications,
or applicable corporate updates related to mergers, acquisitions or
Maintaining the integrity and security of our websites, products, features
and services and preventing and detecting security threats, fraud or other
criminal or malicious activity that might compromise your information. When
you interact with us, we will also take reasonable steps to verify your
identity, such as requiring a password and user ID, before granting access
to your personal data. We may also maintain additional security measures,
such as CCTV, to safeguard our physical locations.
Conducting ordinary business operations, including recruiting, verifying your
identity, making credit decisions if you apply for credit, conducting
business research and analytics, corporate reporting and management, staff
training and quality assurance purposes (which may include monitoring or
recording calls to our customer support) and outreach.
Research & innovation
Innovating new products, features and services using research and development
tools and incorporating data analysis activities.
Providing personalized promotional offers (in accordance with your Privacy
Preferences) on HP Services and other selected partner websites (for
example, you might see an advertisement for a product on a partner site that
you have recently viewed on an HP site). This may involve the use of
Automatic Data Collection Tools. We might also share some of your
information with marketing service providers and digital marketing networks
to present advertisements that might interest you. To learn more, read How
HP uses Automatic Data Collection Tools.
Compliance with law
Compliance with applicable laws, regulations, court orders, government and
law enforcement requests, to operate our services and products properly and
to protect ourselves, our users and our customers and to solve any customer
Please see our Data
Collection and Use Matrix for a quick-reference guide to how we use
the data we collect.