Ready to buy an HP Latex printer? Your questions, answered

Customer testimonial

Ready to buy an HP Latex printer? Your questions, answered
Customer testimonial

You’ve watched countless videos and read all the articles you need. You’ve decided that HP Latex is the right choice for your business, but one question remains: which of our models do you choose?
Our experts have answered some of the most common questions we receive on our products to help you make the right decision:

Q: We’re looking to expand our portfolio. Which printer would you recommend?

A: There are a few important things you need to consider.
If you’re looking to print on rigid and flexible media, the HP Latex R printer series is the perfect solution for you. With this printer, you can produce a range of printed products, from outdoor signage and decorative applications to POP and FSDUs–and even applications like short-run packaging or thermoforming.

If you’re looking for a roll-to-roll printer, it’s important to know that all HP Latex roll-to-roll machines (including the HP Latex R printer series) can produce the same applications. You need to consider the right size for you: will a 64in (1.63cm) format work? Or do you need larger rolls?
No matter your needs, consider that HP Latex printers are suitable for multiple print jobs: from traditional outdoor signage, to retail, events and exhibitions, and more specialist applications such as vehicle wrapping or décor.

Q: Printing capacity is our biggest challenge. Which printer can keep up with our pace?

A: If you need industrial production capacity with a 126in (3.2m) printer, the HP Latex 3600 printer is your choice. With a suggested monthly volume of 80,000ft² (8,000m²) per month, it’s the most productive printer in our portfolio. This is closely followed by the HP Latex 1500 printer, which also features a maximum width of 126in (3.2m).
If you want a robust and productive printer in the 64in (1.63m) format, the HP Latex 700 and 800 printer series is the perfect choice. For example, the HP Latex 800 printer is recommended for a suggested monthly volume of 9000ft² (900m²) per month–ideal for supercharging a range of workflows. This recently launched model is up to 30% more productive than its predecessor,1 with speeds of up to 388ft² (36m²) per hour for outdoor prints,2 with 50% more nozzles per printhead for outstanding saturation at high speeds.

Q: We need a highly productive 126in (3.2m) roll-to-roll printer to run 24/7 with maximum uptime. What’s the solution?

A: For robust quality at every speed for dedicated application production, the HP Latex 3600 printer should be your first choice. It can handle production peaks up to 350,000ft²/month with confidence.3 This printing workhorse helps you maximize uptime and overnight printing. Your operator can manage up to four printers at once, minimizing labor costs. Gain efficiencies with automatic maintenance, heavy-duty rolls, and 10-liter HP ink supplies.

Q: I need a printer with white ink. I want the option to print on transparent and colored media for window stickers, vehicle wrapping, and décor.

A: For these applications, you’ll need one of our white ink printer models. These include the HP Latex 700 W printer, HP Latex 800 W printer, HP Latex 2700 W printer, HP Latex 2700 W Plus printer, and HP Latex R printer series with white ink. If you are looking for a hybrid solution to print on rigid and flexible media, the HP Latex R printer series should be your choice. If you want a roll-to-roll printer, the HP Latex 700 W or 800 W large-format printers can give you an advantage when printing on materials like fabrics, window decals, or vehicle wraps.

All these models can unlock the benefits of white ink–without complexity. Our unique automatic recirculation system and printhead cleaning reduce manual purging and help prevent clogs and lets you take advantage of the whitest white HP Latex Inks: high-opacity whites4 that resist yellowing over time.

Q: We’re embracing the benefits of digital connectivity. Which Latex printer is for me?

A: All HP Latex printers come with our HP PrintOS5 digital suite, complete with advanced functionality such as remote monitoring to stay on top of daily projects and make data-driven decisions from virtually anywhere at any time. Gain visibility to your HP connected printers and eliminate repetitive, time-consuming set-up procedures. Backups are automatic, and you can easily restore printer and substrate configurations.
No matter which printer you choose, you’ll get to simplify and automate print production.

What’s next?

Made up your mind? Why not speak to an expert and get started on your journey.


1.      Compared to the previous models (HP Latex 300 and 500 printer series).


2.      269 ft2/hr (25 m2/hr) indoor and 388 ft2/hr (36 m2/hr) outdoor applicable to the HP Latex 800 printer series. For all printers, Outdoor mode (Banner) 4-pass, 100%. Indoor mode (SAV) 6-pass, 100%. Based on internal HP testing in September 2020 on Avery 3001. Print speed may vary due to the adaptive printing mechanism to avoid image quality defects.


3.      Based on HP internal testing, the HP Latex 3600 Printer can reliably handle production peaks up to 350,000 ft² (35,000 m²) per month (in 6-pass print mode). Repeat monthly production at this volume is not recommended and may require additional maintenance.


4.      White ink available for the HP Latex 700 W and 800 W Printers. Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May, 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF printmode using HP 832 1-liter White Latex Ink Cartridge with the HP Latex 700 W Printer and 836 White Latex Ink Cartridge with the HP Latex 800 W Printer. Visual opacity = 91%



Related products

HP Latex Rigid printers

Achieve amazing colors on both rigid & flexible substrates including our breakthrough HP Latex white ink innovation.


  • Available sizes: 64” | 98” wide boards
  • 3 and 5-liter ink cartridges colors, 3-liter white
  • Print speed for indoor production: 463 ft²/hr (43 m²/hr) - 14 boards/hr


Differentiating features:

  • White ink


HP Latex Production printers

Deliver vivid colors and striking contrast, and extend your portfolio with the best white ink printing experience.


  • Available sizes: 64” | 54”
  • From 400-ml to 3-liter ink cartridges
  • Print speed up to 388 ft²/hr (36 m²/hr) outdoor3


Differentiating features:

  • White ink (HP Latex 700W and HP Latex 800W)
  • Ink Collector Kit for porous textiles and unlined mesh banner


HP Latex Industrial printers

Designed to tackle high-volumes of large-format signage and decorative applications, ensuring high-quality printing with the whitest white.


  • Available sizes: 126"
  • 5-liter color ink cartridges, 3-liter white cartridges
  • Print speed up to 1302 ft²/hr (121 m²/hr) outdoor


Differentiating features:

  • White ink (HP Latex 2700 W)
  • Bundled with Jumbo Dual Roll Kit and Ink
  • Collector Kit (Latex 2700 W Plus)
  • Robust roll-to-roll design


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