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Press Kit

HP Integrates All Solutions and Services Under Amplify Partner Program

October 25, 2023



News Highlights:

  • HP consolidates all solutions and services, including Poly, Teradici, and HyperX, into one globalprogram
  • Introduces new Amplify Distribution Program, tailored to meet unique needs of Distribution Partners
  • Unveils new Commercial Partners benefits including More for More, Fast Lane, and Growth Plays
  • Scales geographic reach of HP Amplify Impact partner sustainability program to 48 countries




Press Release & FAQ

Digital Assets


"As an HP partner, we’re really excited about the new Amplify for Distribution program. We know this will simplify how we work with HP and demonstrates how much they value our relationship. We’re looking forward to growing together!"

Michael Urban, President, TD SYNNEX Americas

"TD SYNNEX recognizes HP Amplify Distribution as the first and best tailored program in the industry optimized for distributors. Through enabling our broad channel capabilities with our digital platform and SMB focus, we can achieve incremental growth and profitability together."

Brandon Lieberthal, VP of PC Systems & Print Solutions, TD SYNNEX Europe

"An essential aspect of any prosperous partnership is the capability to attentively listen and understand the requirements of each other. Both parties need to have a vested interest to succeed. At Insight, we admire the innovative business partner program introduced by HP. More for More provides us with the chance to maximize sales reimbursement and profitability, reinforcing our business relationship. HP's dedication to supporting our success not only demonstrates their commitment but also boosts our confidence in our partnership's value. We applaud HP’s proactive approach and unwavering support."

Peter Hernandez, Manager Partner Management and Alliances, Insight Canada Inc.

"HP’s Fast Lane claiming process will help us simplify and accelerate MDF reimbursement, giving our team more time to focus on putting the customer at the center. We value our partnership with HP and its continued efforts to innovate the HP Amplify partner program for the mutual benefit of the company and its partner community."

Manuel Moser, HP Category Manager, Brack, Switzerland



HP Amplify For All


Dave McQuarrie

Chief Commercial Officer,

HP Inc.

Kobi Elbaz

Senior Vice President & General Manager
Global Channel, Sales Innovation & Operations,

HP Inc.

Mary Beth Walker

Vice President & Global Head,

HP Inc.

About HP

Media Contact

HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit:


HP Media relations


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