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Press Kit

HP Amplify: A Powerful New Global Partner Program for the Customer-Driven Digital Age

July 15, 2020

Overview
Press Materials
Photo Gallery
Executive Spokespeople
Quotes
Media Contact

News highlights:

Delivers simplified and easy-to-navigate global¹ structure with two distinct tracks
Rewards partners for performance, collaboration and capabilities
Accelerates digital transformation with insights-driven data and collaboration tools

*New* as of November 2, 2020: HP Announces Go‐Live of Amplify Partner Program

PRESS MATERIALS

Press Releases

HP Amplify FAQ

HP Amplify Whitepaper

HP Amplify Overview

HP Amplify Banner Images

EXECUTIVE SPOKESPEOPLE

Christoph Schell

Chief Commercial Officer, HP Inc.

Luciana Broggi

Head of Global Route-to-Market, HP Inc.

Mary Beth Walker

Head of Go-to-Market Channel Strategy, HP Inc.

“HP Amplify not only makes it easier for partners to do business with HP– it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in the evolving customer buying journey.”

Christoph Schell, Chief Commercial Officer, HP Inc.

“HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market. Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models. We’re making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities.”

Luciana Broggi, Global Head of Route-to-Market, HP Inc.

About HP

Media Contact

HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services and subscriptions that drive business growth and professional fulfillment. For more information, please visit: HP.com.

Contact: MediaRelations@hp.com

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