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HP Amplify: A Powerful New Global Partner Program for the Customer-Driven Digital Age

July 15, 2020


News highlights:

  •  Delivers simplified and easy-to-navigate global1 structure with two distinct tracks
  •  Rewards partners for performance, collaboration and capabilities
  •  Accelerates digital transformation with insights-driven data and collaboration tools


Press Releases

HP Amplify FAQ


HP Amplify Whitepaper


HP Amplify Overview


HP Amplify Banner Images


Christoph Schell

Chief Commercial Officer, HP Inc.

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Luciana Broggi

Head of Global Route-to-Market, HP Inc.

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Mary Beth Walker

Head of Go-to-Market Channel Strategy, HP Inc.

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“HP Amplify not only makes it easier for partners to do business with HP– it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in the evolving customer buying journey.”

Christoph Schell, Chief Commercial Officer, HP Inc.

“HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market. Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models. We’re making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities.”

Luciana Broggi, Global Head of Route-to-Market, HP Inc.

About HP

Media Contact

HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit:


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