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Over the past few years, creative professionals across New Zealand — from Auckland design studios to Wellington’s thriving film and media scene — have faced a crucial decision that would significantly impact the way they conduct business: adopt AI and enhance productivity, or risk being left behind. Here at HP, we have recognised this need and have incorporated Microsoft Copilot with the HP OmniBook X and the HP AI Companion to deliver hardware and software capabilities directly to creatives, allowing them access to practical and powerful applications.
This laptop is designed to meet the 40+ TOPS performance standard required to provide advanced on-device AI processing. With the help of this capability, the OmniBook X opens the door to next-gen features like Live Captions, Windows Studio Effects, and even Recall — all running without reliance on the cloud. Let’s take a closer look at how this piece of hardware can transform real-world creative workflows and help creative professionals keep up with the ever-increasing demand for AI efficiency.
The HP OmniBook X boasts a dedicated Neural Processing Unit (NPU) capable of delivering consistent AI performance of 40+ TOPS — with up to 50 TOPS in AMD configurations — qualifying it as a Copilot+ PC. Additionally, with 16GB or more of memory and optimised Windows 11 integration, the OmniBook X enables advanced Microsoft Copilot experiences, such as Recall, Studio Effects, and other AI-powered creative tools.
A Copilot+ PC is defined as a Windows laptop with 40+ TOPS AI processing, 16GB+ RAM, 256GB+ storage, and Windows 11 that supports advanced Microsoft Copilot experiences including Recall, Studio Effects, and on-device AI features.
The HP OmniBook X isn’t just capable of AI processing — it’s built for it.
If you’re exploring a broader range of AI-ready HP laptops, HP’s New Zealand store has a strong selection to suit every creative need and budget.
Now that we know what the OmniBook X has to offer in terms of hardware, let’s see how HP integrates the software to work alongside this hardware, empowering users.
At the heart of every PC compatible with Copilot+ lies an NPU designed to manage AI workloads effectively and efficiently. The HP OmniBook X, however, takes this a step further — providing all the AI capabilities alongside performance, battery life, and balanced power to make life easier for creatives.
As for the memory and storage necessary to facilitate AI workflows, the OmniBook X boasts:
The actual AI capabilities of a machine are only as effective as the software implemented to harness them. This is where the HP AI Companion and Microsoft Copilot come in.
Here are a few additional third-party tools that are compatible with the HP OmniBook X ecosystem, allowing for better workflow management:
As a Copilot+ PC, the OmniBook X offers distinct features that enable better collaboration and presentation between creators. Here are a few features that help with that:
For those exploring premium laptops that go beyond standard computing, the OmniBook X sits at the forefront of HP’s AI-first design philosophy.
Here is a summary of the strengths and considerations that come with using an HP OmniBook X:
To get started with using Copilot on your OmniBook X, here is the recommended initial setup for creative workflows:
Update Windows to the latest version and activate Windows Studio Effects while also configuring Live Captions.
Get HP AI Companion from the Microsoft Store and set it up in on-device mode, creating dedicated libraries for clients and projects.
Update Adobe Creative Cloud and enable NPU support in the required tools. Set AI caching to SSD for faster processing.
Train the AI on your preferred writing and design style, and configure cloud sync preferences and privacy settings.
Once set up, your HP OmniBook X will become a personalised AI assistant tailored to your creative style and workflow.
Once fully configured, the performance improvements are tangible: 75% faster Photoshop® Generative Fill, 60% faster Premiere Pro® Auto Reframe, real-time Blender AI denoising, offline Live Captions, and zero performance impact from Studio Effects. For New Zealand creatives managing tight client deadlines, these gains translate directly into more billable hours and faster project turnarounds.
No, the OmniBook X supports both cloud-powered and on-device Copilot modes, allowing it to function offline. This is achieved by utilising the downloaded Phi 3.5 model on your machine.
The AMD Ryzen™ AI 300 (50 TOPS) offers the most top-tier performance while maintaining graphic integrity, whereas the Intel® Core™ Ultra provides a more balanced approach between AI performance and compatibility. For maximum battery life with strong AI performance, choose Snapdragon® X Elite (45 TOPS).
For most creative workloads, yes — the OmniBook X provides adequate work management capabilities. It can handle video, photo, and design tasks seamlessly. However, for extremely demanding 3D rendering or workflows requiring discrete high-end GPUs, a desktop workstation may still be preferable.
Yes, the OmniBook X is designed as a Copilot+ PC, providing 40+ TOPS with its NPU, making it ready for future Copilot innovations as well.
Adobe Creative Cloud applications (Photoshop, Premiere Pro, Lightroom) are optimised for NPU acceleration. Blender, DaVinci Resolve, and AI-specific tools like Stable Diffusion and Topaz Labs also benefit significantly from dedicated NPU processing.
HP AI Companion focuses on on-device file analysis, project organisation, and offline operations with an emphasis on privacy. Microsoft Copilot provides system-wide assistance and integrates deeply with Windows and Office applications. Both work together seamlessly on the OmniBook X.
The HP OmniBook X is equipped with both the hardware and software to provide you with next-gen AI performance, seamless tool integration, and real-world results. Thanks to Copilot, tasks that would take hours can now be completed in a fraction of the time. From generating visual content to editing complex media, the OmniBook X redefines what’s possible with a laptop.
Whether you’re a freelance designer in Christchurch, a video producer in Auckland, or a creative agency manager in Wellington, the HP OmniBook X is built to keep pace with your ambitions. Explore HP’s full range of laptops to find the right fit for your workflow, or discover more about Intel Ultra-powered laptops available in New Zealand today.
Ready to Accelerate Your Creative Workflows?
Explore the HP OmniBook X and discover how AI-enhanced computing can revolutionise your creative process.
Mon-Fri 9.00am - 6.00pm
(exc. Public Holidays)
Mon-Fri 9.00am - 6.00pm
(exc. Public Holidays)