Sub Total
Excluding delivery and voucher code discounts.
Go to basket

Free Delivery on all orders to UK mainland within 3 working days.

HP Tech@Work
Today's trends for tomorrow's business
Putting Artificial Intelligence to Work

Putting Artificial Intelligence to Work

Unraveling the mystery of AI

Artificial Intelligence (AI) is one of the hottest technology trends on the planet, but for the average small business owner, it can be terribly intimidating. It’s time to get over that.
While many small and midsized business (SMB) leaders say AI is critical for their business, only one in five are actually doing anything about it, according to a recent Capterra survey.
This should come as no surprise since we all know SMBs don’t tend to deploy new technology until the kinks have been worked out and it becomes more mature. Plus, they have more pressing priorities to deal with, like finding new customers and paying the bills. Right?
But here’s the thing: AI isn’t all that new, and it’s not some temperamental new technology that could come-and-go as quickly as Palm Pilots, Betamax video players and QR Codes. It’s here to stay, finding its way into everything from those personalized shopping suggestions we all get on social media sites to virtual assistants like Amazon’s Alexa and Apple’s Siri. Increasingly, it’s also seeping into SMB operations.
Indeed, AI could become one of the most important tools in every SMB’s bag before too long because its automation capabilities present a tremendous opportunity to trim costs, improve operational efficiency and reach a much larger and wider segment of customers than would otherwise be humanly possible.
So why aren’t more SMBs doing it?
Probably because AI is a mystery for the average small business owner. The stuff of science fiction. The technology many associate with maniacal, world-dominating artificial neural computing systems like HAL 9000 in 2001: A Space Odyssey or Skynet from The Terminator. In truth, AI today is nowhere near that sophisticated or nefarious. So, don’t be intimidated by it.
Let’s explore what it’s really about, and how you can put it to work for your company.

Demystifying AI

The first thing to know about AI is that nobody really agrees on what it is. But here’s a useful definition: AI is all about computer algorithms working together to mimic human behavior in some way. Theoretically, AI programs can collect data, learn from it, evolve and make action-oriented recommendations.
At the simplest level, companies use AI programs to automate mundane, menial and time-consuming tasks that take them off-course from their core missions, which generally have to do with delivering outstanding customer experiences, growing their businesses and returning value to investors.
Some practical and more common applications of AI include: analyzing sales leads to determine which are the most promising (Salesforce Einstein focuses on this); sorting through resumes to identify the best potential employees (Google recently announced something around this).
To deploy AI, experts recommend you have at least some working knowledge of algorithms. If you do not, and you don’t have your own team of data scientists standing ready, don’t despair. There are still ways to get started. But you’ll want to be strategic, take your time and utilize a few basic tools along the way.

Do Your Research

You are going to want to start small no matter what you do. But even before going down that path, you’ll want to become somewhat familiar with the basics of AI (beyond this blog). This will help you determine where you need to go with it. There are a numerous online resources for that from YouTube to Udacity’s Intro to AI course, Google’s explainer and Stanford’s online lectures.
If you’re still intrigued, move to the next step, which is determining how the technology might make a difference for your business. Identify the business challenges you have to solve and the opportunities you’d like to purse. Then list them in order of priority. That will greatly assist you in identifying the types of AI tools that will best suit your needs.

Start with Chatbots

If you’re like many SMBs, you’ll probably land on chatbots as a good place to begin.
Gartner says by 2020 customers will manage 85 percent of their relationships with the enterprise without interacting with a human. AI-powered chatbots will
help drive that trend.
Many SMBs use chatbots to boost customer service satisfaction. People go home at the end of the day, but chatbots work 24-7, giving impatient customers all over the world, no matter their time zone, immediate responses to simple inquiries. As a result, customers love them. In fact, nearly 65 percent of U.S. millennials want to use chatbots when engaging with brands.
Building a chatbot might sound complicated - and it can be. So you shouldn’t be doing it yourself unless you’re a programmer and have plenty of time on your hands. Instead, consider bringing in an outside professional to handle the job.
Alternatively, if you don’t mind investing some time, you can build your own basic bot using one of the many online tools and services. Some of the more popular ones you might run into include: Amazon Lex; Bold360;; Chatfuel; Connecto; Dialogflow; LivePerson; LiveChat; and ManyChat.

Automating Sales and Marketing

SMBs are also using AI to enhance their marketing efforts, although they may not realize it.
Thousands of small businesses, for example, are turning to Facebook and Google advertising platforms, which help maximize ad campaigns by targeting and matching people with similar characteristics to create more targeted campaigns. Platforms like Acquisio can also help analyze and manage pay-per-click success and make smart recommendations for improving marketing expenditures.
There are also AI-powered conversational marketing tools, such as Canecto, that can review, analyze and make recommendations for improving the effectiveness of your digital engagement programs.
From a sales standpoint, you can also look into AI-powered solutions that go beyond what you get with a typical customer relationship management (CRM) program. Crystal, for instance, collects insights about the personalities of your clients and informs you on their particular preferences, the best distribution channels at which to reach them and the most opportune times to connect. There are also numerous AI assistants, such as Conversica, that automate conversations between brands and customers over email and SMS.
The AI market is booming, and the technology is improving exponentially. As it grows more sophisticated, what you see and experience is expected to become simpler – much as early coding gave way to the basic user interfaces associated with modern software operating systems.
Don’t wait for the level of simplification that matches your comfort zone. Uncomplicated AI tools are available today to help run and grow your business. And if you’d don’t find a way to integrate them into your operations, your competitors surely will - passing you by in the process.
Thinking about putting new technology to work for your business but not quite sure where to start? Let an HP business expert help. They’ll work with you to identify the right technology for your business now and into the future, can assist with custom configurations, flexible financing options and much more.

Disclosure: Our site may get a share of revenue from the sale of the products featured on this page.

More about these products

Prices, specifications, availability and terms of offers may change without notice. Price protection, price matching or price guarantees do not apply to Intra-day, Daily Deals or limited-time promotions. Quantity limits may apply to orders, including orders for discounted and promotional items. Despite our best efforts, a small number of items may contain pricing, typography, or photography errors. Correct prices and promotions are validated at the time your order is placed. These terms apply only to products sold by; reseller offers may vary. Items sold by are not for immediate resale. Orders that do not comply with terms, conditions, and limitations may be cancelled. Contract and volume customers not eligible.

HP’s MSRP is subject to discount. HP’s MSRP price is shown as either a stand-alone price or as a strike-through price with a discounted or promotional price also listed. Discounted or promotional pricing is indicated by the presence of an additional higher MSRP strike-through price

The following applies to HP systems with Intel 6th Gen and other future-generation processors on systems shipping with Windows 7, Windows 8, Windows 8.1 or Windows 10 Pro systems downgraded to Windows 7 Professional, Windows 8 Pro, or Windows 8.1: This version of Windows running with the processor or chipsets used in this system has limited support from Microsoft. For more information about Microsoft’s support, please see Microsoft’s Support Lifecycle FAQ at

Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside, and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

In-home warranty is available only on select customizable HP desktop PCs. Need for in-home service is determined by HP support representative. Customer may be required to run system self-test programs or correct reported faults by following advice given over phone. On-site services provided only if issue can't be corrected remotely. Service not available holidays and weekends.

HP will transfer your name and address information, IP address, products ordered and associated costs and other personal information related to processing your application to Bill Me Later®. Bill Me Later will use that data under its privacy policy.

Microsoft Windows 10: Not all features are available in all editions or versions of Windows 10. Systems may require upgraded and/or separately purchased hardware, drivers, software or BIOS update to take full advantage of Windows 10 functionality. Windows 10 is automatically updated, which is always enabled. ISP fees may apply and additional requirements may apply over time for updates. See

“Best All In One Printer” and “the easiest printer you’ve ever had to set up” from Wirecutter. ©2020 The Wirecutter, Inc.. All rights reserved. Used under license.

Get Marvel’s Avengers when you purchase HP gaming PCs with qualifying 9th gen or 10th gen Intel® Core™ i5, i7 and i9 processors. Redemption code will be sent out by email within 60 days of purchase. Limited quantities and while supply lasts. Offer valid thru 12/31/2020 only while supplies last. We reserve the right to replace titles in the offer for ones of equal or greater value. Certain titles may not be available to all consumers because of age restrictions. The Offer may be changed, cancelled, or suspended at any time, for any reason, without notice, at Intel’s reasonable discretion if its fairness or integrity affected whether due to human or technical error. The Offer sponsor is Intel Corporation, 2200 Mission College Blvd., Santa Clara, CA 95054, USA. To participate you must create an Intel Digital Hub Account, purchase a qualifying product during the redemption period, enter a valid Master Key, and respond to a brief survey. Information you submit is collected, stored, processed, and used on servers in the USA. For more information on offer details, eligibility, restrictions, and our privacy policy, visit

© 2020 MARVEL. © Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. Other names and brands may be claimed as the property of others.

The personal information you provide will be used according to the HP Privacy Statement (