Brew Beer from Your Smartphone
BrewBot: Brew beer from your smartphone
- Why it matters: Much of BrewBot’s success can be attributed to its savvy use of crowdfunding and crowdsourcing—soliciting contributions and ideas from a large group of people, often customers, rather than employees.
- How to apply it: Tap into your own customers for inspiration. By starting it as a Kickstarter campaign, BrewBot’s founders were able to test the idea’s appeal while simultaneously funding its development. Once they’d established interest, they used that same community to build a larger—and more creative—database of recipes than they could have developed on their own.
GoBe: Count your calories automatically
- Why it matters: Manual calorie counting can be a big hassle, and highly error prone. But the data gained from that counting is often essential for making informed decisions about your diet and exercise. By removing the barriers to tracking, GoBe can help people improve their health.
- How to apply it: Marketing, like dieting, can often reap big benefits from a data-driven approach. Imagine, for example, knowing in advance what each of your customers is going to want, so you could reach them with tailored messaging at the exact moment they’re ready to buy. You can learn more about implementing data-driven marketing in this article.
SCiO: Analyze any object you see
- Why it matters: Much of the information SCiO displays about a scanned object isn’t sourced from the actual scan. Instead, SCiO’s full power comes from combining the information from the scan with a database of pre-analyzed objects to identify a match, and then correlating that match with additional information like calorie counts, pill brands, and more.
- How to apply it: SCiO’s insight is taking readily-available information and making that information available in a more useful context. Likewise, providing your workforce with up-to-date information in the field, on mobile platforms like tablets and 4G LTE-enabled notebooks, can help your staff make faster, more informed decisions.
Foodini: 3D printing, for food
- Why it matters: Food technology is often seen as stifling innovation or making chefs obsolete—think throwing a frozen dinner into a microwave instead of cooking a gourmet meal. But the Foodini’s goal is to unlock a user’s creativity by enabling new forms of food, and eliminating repetitive tasks like individually filling ravioli.
- How to apply it: The right tools expand capabilities, rather than restricting them. The innovative Sprout by HP, for example, can give your employees a unique, hands-on way to interact with content—using a combination of touch surfaces and cameras to make it easier to move from thought to expression.
More on the future of technology
 The Wall Street Journal, Will Investors Still Back Food Startups As Competition Heats Up?, 2014