Sub Total
Excluding delivery and voucher code discounts.
Go to basket

Free Delivery on all orders to UK mainland within 3 working days.


Exploring today's technology for tomorrow's possibilities
Rise of AI-Powered Personal Assistants

The Rise of AI-Powered Personal Assistants in Everyday Life

Jamie Finch
Computers you could talk to and ask for help once sounded like science fiction. However, such technology is already with us and is gradually becoming a common household item.
Such tools include the likes of Siri and Alexa, which can help with a wide range of tasks around the home. As this technology continues to evolve, we can expect artificial intelligence (AI) assistants to play an increasingly larger part in our lives.
Here’s a brief look at how AI personal assistants have impacted our day-to-day lives.

Not just a directory

Enabling a computer to understand complex and nuanced behaviour is a monumental task, but recent developments have helped machines to understand us when we speak naturally. For example, you could verbally ask your AI assistant where the nearest restaurant is, and they will reply with an answer.
Models are trained using vast databases of voice recordings, helping them understand different accents and speech impediments, etc. In addition to being vast encyclopaedias, today’s AI-powered personal assistants can do more than extract information from a database for you. For example, the latest AI assistants can also ensure your home is cosy when you get home and help you complete work tasks.
Here's a look at some of the key benefits that AI assistants offer:

Integration with other devices

As mentioned, AI assistants can get your home just right for you, and they do this by integrating with household items like boilers and light switches. Your assistant can then raise or lower the temperature, for example, in time for when you get home from work.
As AI technology develops, we can expect it to take over more of our work and day-to-day lives. In the future, AI personal assistants might become standard household items found all over the world.

Personalised user experience

Personalised user experience
Perhaps the most impressive feature of the latest AI assistants is their ability to “learn” from the many interactions they undertake. Over time, the technology will learn your preferences and use that information to provide a personalised user experience (UX).
Examples of AI assistants providing a personalised service are found in search results, with algorithms showing the best choices according to the individual’s previous interactions. Many AI assistants will also try to learn your habits to help the best they can.

Works 24/7

AI can work 24/7 without ever needing to take a break. It never asks for a holiday or a pay rise and can’t be overworked. This means you can count on AI to keep working regardless of the day or time, and it will always be available when you need it.

Keeps you organised

An AI personal assistant is much the same as a brick-and-mortar assistant in that their key job is to help keep their boss organised. This typically involves maintaining your calendar, sending reminders, and so on. An AI assistant can even set your alarm to wake you in the morning.

How have businesses benefited?

While we use AI regularly in everyday life, it has also become an essential tool for countless businesses around the globe. The technology offers various benefits for businesses, including the following:

Productivity boost

AI has given numerous businesses a significant productivity boost. For example, AI can help with mundane tasks like stock management, leaving you free to work on other tasks. Individuals can use their time more efficiently, and their employers benefit from higher productivity.
One of the main impacts business productivity has on day-to-day life is seen in the price of goods. A company that uses AI will likely run more efficiently than others, helping to keep the price down. They can then pass on their cost savings to their customers to make them more competitive.

Reduce human error

Humans are prone to making errors, which are sometimes costly. Fortunately, AI can automate many tasks, which will all but eliminate human error.
AI can still make errors because it depends on receiving high volumes of accurate data. However, AI can automate tasks like sending emails with 100% accuracy and in a fraction of the time it would take a person.

Reduce lead times

How have businesses benefited
AI personal assistants can help reduce lead times by working through multiple tasks simultaneously and being constantly available. For example, manual data entry can be tiresome and time-consuming, potentially increasing the time it takes to get the product to customers. With AI streamlining processes, companies can offer shorter lead times that give them an edge over competitors.

Enhance user engagement

Using AI helps you create content that enhances user engagement. Not only will this sometimes lead to direct sales, but engaging with your users helps to nurture the prospect until they are ready to buy.
One of the most effective ways to get visitors to interact is by creating quizzes, competitions, and other reasons for online visitors to interact with you. AI can create the content for you, meaning you don’t have to endure the time and expense of making the image yourself.

Enhance user experience

Using AI assistants can make processes smoother, improving the experience for all involved. AI can be particularly useful for websites as it can help guide visitors and give them solutions quickly. Such a tool will help make your website easier to navigate and ensure visitors find what they are looking for, making them more likely to return and recommend you to others.

Build customer loyalty

The more positive interactions you have with your prospects, the more sales you will make. These interactions, also known as “touchpoints,” can be anything from financial transactions to reading content. AI can help you build quality content and other online assets that will encourage interactions with your prospects.

Challenges facing AI

AI is a revolutionary technology set to make our lives easier. However, while it no doubt brings benefits, the technology is not without its drawbacks. Here’s a look at some of the challenges AI faces.

Privacy and security

Privacy and security are always keywords when it comes to doing anything online, and AI assistants are no exception. After all, if the wrong person gains access to your personal assistant, they can learn a lot about you.
AI assistants use the latest security measures to help protect your personal data. Some security measures even include AI that helps them keep ahead of bad-faith actors.

Poor results with small databases

Any AI platform that uses a small database is prone to errors. The smaller the sample size, the greater the effect outliers will have on the overall results, potentially skewing the data.
Remember that it can take time for your AI personal assistant to learn enough about you to provide consistent results. Results will become more accurate as time goes by, and the algorithms learn from your interactions.

Reluctance to adopt

AI represents a technological revolution, but while many are happy to adopt the software, others are not so keen. For example, privacy and security concerns deter some people from using the technology. Many others are slow to trust emerging technologies, while finances are another common barrier. Regardless, more people are likely to adopt AI assistants as the technology develops, offering more functionality at lower costs.

Copyright challenges

AI is an impressive development, but it is limited to working only with the available data. Content or other information that AI assistants offer is collated from data already available on the internet, meaning AI effectively copies existing data before re-presenting it for your use. This has led to numerous copyright challenges that could help to define how we use AI well into the future.

Emerging trends in AI assistance

As AI technology evolves, we will discover new ways to use it and make our lives easier. This ongoing evolution brings new trends, including:

Wearable AI assistants

AI assistants are usually kept on a surface where anybody close enough can use them. However, manufacturers are now developing wearable AI assistants you can take everywhere. For example, some AI assistants may be worn like a watch, which can be very useful if you need to know something while shopping.

Integration with other technologies

As AI develops, we can also expect it to be integrated with other breakthrough technologies. For example, integrating AI with virtual reality or augmented reality could give the users a personalised experience that adds to the experience. We will also see new uses developed for AI personal assistants, boosting their functionality.


AI-powered assistants are here to stay and look set to be a key part of our lives. This technology can benefit us in our day-to-day lives, while it can also help businesses thrive. As the technology evolves, we will continue to find new uses, and one day, AI-powered assistants might be considered essential.

Disclosure: Our site may get a share of revenue from the sale of the products featured on this page.


Prices, specifications, availability and terms of offers may change without notice. Price protection, price matching or price guarantees do not apply to Intra-day, Daily Deals or limited-time promotions. Quantity limits may apply to orders, including orders for discounted and promotional items. Despite our best efforts, a small number of items may contain pricing, typography, or photography errors. Correct prices and promotions are validated at the time your order is placed. These terms apply only to products sold by; reseller offers may vary. Items sold by are not for immediate resale. Orders that do not comply with terms, conditions, and limitations may be cancelled. Contract and volume customers not eligible.

HP’s MSRP is subject to discount. HP’s MSRP price is shown as either a stand-alone price or as a strike-through price with a discounted or promotional price also listed. Discounted or promotional pricing is indicated by the presence of an additional higher MSRP strike-through price

The following applies to HP systems with Intel 6th Gen and other future-generation processors on systems shipping with Windows 7, Windows 8, Windows 8.1 or Windows 10 Pro systems downgraded to Windows 7 Professional, Windows 8 Pro, or Windows 8.1: This version of Windows running with the processor or chipsets used in this system has limited support from Microsoft. For more information about Microsoft’s support, please see Microsoft’s Support Lifecycle FAQ at

Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside, and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

In-home warranty is available only on select customizable HP desktop PCs. Need for in-home service is determined by HP support representative. Customer may be required to run system self-test programs or correct reported faults by following advice given over phone. On-site services provided only if issue can't be corrected remotely. Service not available holidays and weekends.

HP will transfer your name and address information, IP address, products ordered and associated costs and other personal information related to processing your application to Bill Me Later®. Bill Me Later will use that data under its privacy policy.

Microsoft Windows 10: Not all features are available in all editions or versions of Windows 10. Systems may require upgraded and/or separately purchased hardware, drivers, software or BIOS update to take full advantage of Windows 10 functionality. Windows 10 is automatically updated, which is always enabled. ISP fees may apply and additional requirements may apply over time for updates. See

“Best All In One Printer” and “the easiest printer you’ve ever had to set up” from Wirecutter. ©2020 The Wirecutter, Inc.. All rights reserved. Used under license.

Get Marvel’s Avengers when you purchase HP gaming PCs with qualifying 9th gen or 10th gen Intel® Core™ i5, i7 and i9 processors. Redemption code will be sent out by email within 60 days of purchase. Limited quantities and while supply lasts. Offer valid thru 12/31/2020 only while supplies last. We reserve the right to replace titles in the offer for ones of equal or greater value. Certain titles may not be available to all consumers because of age restrictions. The Offer may be changed, cancelled, or suspended at any time, for any reason, without notice, at Intel’s reasonable discretion if its fairness or integrity affected whether due to human or technical error. The Offer sponsor is Intel Corporation, 2200 Mission College Blvd., Santa Clara, CA 95054, USA. To participate you must create an Intel Digital Hub Account, purchase a qualifying product during the redemption period, enter a valid Master Key, and respond to a brief survey. Information you submit is collected, stored, processed, and used on servers in the USA. For more information on offer details, eligibility, restrictions, and our privacy policy, visit

© 2020 MARVEL. © Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. Other names and brands may be claimed as the property of others.

The personal information you provide will be used according to the HP Privacy Statement (