Sub Total
Excluding delivery and voucher code discounts.
Go to basket

Free Delivery on all orders to UK mainland within 3 working days.

HP Tech@Work
Today's trends for tomorrow's business

6 Ways to Kill It With Creative Commons

You don’t have to spend a fortune

Growing a business means doing the most with the resources available to you. Marketing is important, but it’s hard to justify spending hundreds or thousands of dollars on intellectual property, such as images, when you have networks to protect, computers to replace, and employees to train.
But what if you could get quality content for your marketing materials without paying a cent? Enter the Creative Commons (CC), a non-profit organization devoted to increasing the number of creative works available for others to legally build upon and share.
Creative Commons offers access to a huge variety of content—from photos to videos to sound effects—that you can use, repurpose, and distribute commercially for free. As a result, you can source marketing assets for less and instead invest those resources in technologies that help grow your business capabilities. Win-win.
Finding specific Creative Commons images has also gotten much easier: In 2019 Creative Commons launched CC Search, its much-anticipated search engine that has over 300 million indexed images.
If you’re interested in using Creative Commons for your collateral, here are six tips to help you navigate the offerings and ensure your business is protected.

1. Getting started

Before you start searching, decide what type of content you need. Photographs are probably the most frequently sourced content, but Creative Commons is recommended for almost any content that can exist in digital form, even government-produced materials. In fact, the only content types Creative Commons licenses don’t apply to are computer software and hardware.

2. Learn the license types

There are six Creative Commons licenses you’ll encounter. Familiarize yourself with these license types so you can easily narrow down your searches and determine if a piece of content meets your specific needs. In general, most businesses will want to use content with the CC BY license, as it offers the most creative and commercial freedom. Note that with all licenses, you must always credit the original creator of the content. For the full details on the six license types, see the Creative Commons license page.
  • CC BY: Attribution
  • CC BY-ND: Attribution-NoDerivs
  • CC BY-SA: Attribution-ShareAlike
  • CC BY-NC: Attribution-NonCommercial
  • CC BY-NC-SA: Attribution-NonCommercial-ShareAlike
  • CC BY-NC-ND: Attribution-NonCommercial-NoDerivs

3. Attribute the media, not the use

If you take a quick glance at the six Creative Commons licenses, you’ll see that they all require some form of attribution (BY). There are many ways to attribute an original creation (i.e. the original content), including footnotes, imprints, hyperlinks, and even separate attribution pages. It’s important to be cautious since Creative Commons licenses prohibit using an attribution that suggests a licensor endorses or supports the way you’ve used their content. Follow the Creative Commons’ best practices guide to best safeguard your use of content.

4. Check the fine print

Content distributed via a Creative Commons license will generally carry a CC mark. While these marks are good for narrowing your searches for content, it’s always best to read the agreement details for a piece of content in full before using it. That way you can be sure it aligns with your expectations and the license.

5. Check the version

Creative Commons licenses have versions, and each version carries different requirements. The latest license version is 4.0 and offers the most complete protection to date for Creative Commons content users. A few key additions include a 30-day window to correct license violations, explicitly allowing the use of popular attribution methods, and guaranteeing a licensor’s right to remove attribution from a reproduced or adapted work. For more information on the various licenses, visit the Creative Commons’ page on license versions.

6. Embrace the community

At its core, the Creative Commons is driven by people who are passionate about their work and want to share it with others. If possible, try to give back to the community by offering a few original assets like photos or sound clips. The more you get involved the more the community grows, and the more content is available for people and businesses to use.
Creative Commons licenses offer a great way for a business to acquire content without breaking the budget. If you’re ready to get started, start casually browsing at CC Search. See what content inspires you, check the license/version, and discover what Creative Commons content can do for your business.

Disclosure: Our site may get a share of revenue from the sale of the products featured on this page.


Prices, specifications, availability and terms of offers may change without notice. Price protection, price matching or price guarantees do not apply to Intra-day, Daily Deals or limited-time promotions. Quantity limits may apply to orders, including orders for discounted and promotional items. Despite our best efforts, a small number of items may contain pricing, typography, or photography errors. Correct prices and promotions are validated at the time your order is placed. These terms apply only to products sold by; reseller offers may vary. Items sold by are not for immediate resale. Orders that do not comply with terms, conditions, and limitations may be cancelled. Contract and volume customers not eligible.

HP’s MSRP is subject to discount. HP’s MSRP price is shown as either a stand-alone price or as a strike-through price with a discounted or promotional price also listed. Discounted or promotional pricing is indicated by the presence of an additional higher MSRP strike-through price

The following applies to HP systems with Intel 6th Gen and other future-generation processors on systems shipping with Windows 7, Windows 8, Windows 8.1 or Windows 10 Pro systems downgraded to Windows 7 Professional, Windows 8 Pro, or Windows 8.1: This version of Windows running with the processor or chipsets used in this system has limited support from Microsoft. For more information about Microsoft’s support, please see Microsoft’s Support Lifecycle FAQ at

Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside, and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

In-home warranty is available only on select customizable HP desktop PCs. Need for in-home service is determined by HP support representative. Customer may be required to run system self-test programs or correct reported faults by following advice given over phone. On-site services provided only if issue can't be corrected remotely. Service not available holidays and weekends.

HP will transfer your name and address information, IP address, products ordered and associated costs and other personal information related to processing your application to Bill Me Later®. Bill Me Later will use that data under its privacy policy.

Microsoft Windows 10: Not all features are available in all editions or versions of Windows 10. Systems may require upgraded and/or separately purchased hardware, drivers, software or BIOS update to take full advantage of Windows 10 functionality. Windows 10 is automatically updated, which is always enabled. ISP fees may apply and additional requirements may apply over time for updates. See

“Best All In One Printer” and “the easiest printer you’ve ever had to set up” from Wirecutter. ©2020 The Wirecutter, Inc.. All rights reserved. Used under license.

Get Marvel’s Avengers when you purchase HP gaming PCs with qualifying 9th gen or 10th gen Intel® Core™ i5, i7 and i9 processors. Redemption code will be sent out by email within 60 days of purchase. Limited quantities and while supply lasts. Offer valid thru 12/31/2020 only while supplies last. We reserve the right to replace titles in the offer for ones of equal or greater value. Certain titles may not be available to all consumers because of age restrictions. The Offer may be changed, cancelled, or suspended at any time, for any reason, without notice, at Intel’s reasonable discretion if its fairness or integrity affected whether due to human or technical error. The Offer sponsor is Intel Corporation, 2200 Mission College Blvd., Santa Clara, CA 95054, USA. To participate you must create an Intel Digital Hub Account, purchase a qualifying product during the redemption period, enter a valid Master Key, and respond to a brief survey. Information you submit is collected, stored, processed, and used on servers in the USA. For more information on offer details, eligibility, restrictions, and our privacy policy, visit

© 2020 MARVEL. © Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. Other names and brands may be claimed as the property of others.

The personal information you provide will be used according to the HP Privacy Statement (