Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data when you use HP services and products, interact with HP, or contact our HP representatives. This includes information you provide through emails, phone, forms, surveys, or any other channels,  such as your questions, answers, feedback, responses, and messages. 

The categories of personal data we collect from you depend on the nature of your interaction with us or on the HP Services you use, but may include the following:  

INFORMATION COLLECTED ABOUT YOU

• Contact Data –  We collect personal and/or business contact information including your first name, last name, mailing address, telephone number, fax number, email address and other similar data and identifiers. 
• Payment Data – We collect information necessary for processing payments and preventing fraud, including credit/debit card information, ID card numbers, and other related billing information. 
• Account Data –  We collect information such as how you purchased or signed up for HP Services, your transaction, billing and support history, the HP Services you use and anything else relating to the account you create. 
• Location Data –  We collect geolocation data when you enable location-based services or when you choose to provide location-related information during product registration or when interacting with our website. Location data might be used when the consumer is in need for technical support of services or products.
• Security Credentials Data – We collect user IDs, passwords, password hints, and similar security information required for authentication and access to HP accounts. 
• Demographic Data – We collect, or obtain from third parties, certain demographic data including, for example, country, gender, age, preferred language, and general interest data. 
• Preferences – We collect information about your preferences and interests as they relate to HP Services (both when you tell us what they are or when we deduce them from what we know about you) and how you prefer to receive communications from us. 
• Social Media Data – We may provide social media features that enable you to share information with your social networks and to interact with us on various social media platforms. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media platforms you use to make sure you understand the information that is collected, used, and shared by those platforms. 
• Body and Biometric Data – HP uses biometric data with our 3D printer to provide custom 3D parts requiring such data. With your permission, some of our products may collect biometric information (such as a fingerprint) to perform functions on the device or for secure authentication and device access.
• Anonymous or Aggregated Data – We collect anonymous answers to surveys and aggregated information about the response rate to these surveys. 
• Other Unique Identifying Information – Examples of other unique information that we collect from you include product serial numbers, information you provide when you interact in-person, online or by phone or mail with our services centers, help desks or other customer support channels, your written, voice or video responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of HP Services and to respond to your inquiries. We may also record information about you that you provide to us by phone, online, online/offline forms, email or any other channel. We record telephone communications in accordance with applicable laws, and when required, when you have given us prior consent. If you apply for instant credit, we may ask you to provide additional personal data such as salary, government-issued identification number, banking/financial account information, and other information (for example from credit reporting agencies) for authentication purposes and to verify credit worthiness.  
• Specific HP-Service Data Collection – Select HP Services, such as HP Gaming and Immersive Applications may collect additional types of data to enable functionality and specialized features. To learn more about a specific HP Service, please click here.

INFORMATION AUTOMATICALLY COLLECTED  

• Printer Usage Data – We collect printer usage data such as pages printed, print mode, media used, ink or toner cartridge type (in particular, whether non-original cartridges, or cartridges with a non-HP chip or electronic circuitry are used), file type printed (.pdf, .jpg, etc.), application used for printing (Word, Excel, Adobe Photoshop, etc.), file size, time stamp, and usage and status of other printer supplies. We do not scan or collect the content of any file or information that might be displayed by an application. 
• Device Data – We collect information about your computer, printer and/or device such as operating system, firmware, amount of memory, region, language, time zone, model number, first start date, age of device, device manufacture date, browser version, device manufacturer, connection port, warranty status, unique device identifiers, advertising identifiers and additional technical information that varies by product. 
• Application Data – We collect information related to HP applications such as app and feature usage, location, language, software versions, data sharing choices and update details. In cases where we incorporate technologies from third parties, data may be shared between the third party and HP, and appropriate notice will be provided at the application level.  
• Performance Data – We collect information regarding the performance of individual device hardware components, firmware, software and applications. Examples of the data we collect include information relating to memory and processor performance, environmental conditions and systems failures, printing events, features, and alerts used such as “Low on Ink” warnings, use of photo cards, fax, scan, embedded web server, and additional technical information that varies by device. 
• Website Browsing Data – We collect information about your visits and your activity on our HP websites, applications or websites “powered by” another company on our behalf including the content (and any ads) that you view and interact with, the address of the website from which you arrived and other clickstream behavior (such as the pages you view, the links you click or which items you've added to your shopping basket). Some of this information is collected using cookies, web beacons, embedded web links and similar technologies. To learn more, please read our Use of Cookies and other Technologies Statement. 
• Pseudonymized or Aggregated Data – We collect anonymous and aggregated information about how our HP Services are used. In certain cases, for identified data, we apply a process of de-identification or pseudonymization to your data to make it reasonably unlikely to identify you through the use of that data with available technology.  
• Anonymized Data – In some cases, for example at the end of the retention period, we will anonymize your data to make it reasonably unlikely to identify you.

INFORMATION FROM THIRD-PARTY SOURCES 

We collect data from the following third parties: 

• Data brokers, social media networks and advertising networks –Commercially available data such as name, address, email address, browsing information, preferences, interests, and certain demographic data. For example, personal data may be collected when you access our applications through social media logins (i.e., logging in to our applications using your social media credentials) or third-party platform credentials. The basic details we receive may depend on your social network account or third-party platform privacy settings. 
• HP Partners – If you purchase HP Services or software and services from an HP partner, we may receive certain information about your purchase from that partner. We may also receive cookies, insights, or subscription and usage data. 
• Fraud prevention or credit reporting agencies – Data collected to prevent fraud and in connection with credit determinations. 
• HP Enterprise Customers – In order to provide certain HP Services at an enterprise level, your business contact data may be provided to HP by a designated entity within your business or enterprise (such as a member of your IT department). 
• Analytics Providers – We also receive non-personal data, such as anonymous, aggregated or de-identified, as defined by local law, demographic/profile data, from third-party sources including selected partners and companies that specialize in providing enterprise data, analytics and software as a service. 

In some cases, we link or combine the information that we collect or infer from the different sources outlined above with the information we collect directly from you in order to ensure data accuracy and offer a superior customer experience when providing you with better personalized services, content, marketing and ads. For example, we compare the geographic information acquired from commercial sources with the IP address to derive your general geographic area. Information may also be linked via a unique identifier such as a cookie or account number. 

Where necessary, we obtain information to conduct due diligence checks on business contacts as part of our anti-corruption compliance program and in accordance with our legal obligations.

IF YOU CHOOSE NOT TO PROVIDE DATA

You are not required to share the personal data that we request, however, if you choose not to share the information, as permitted by local law, in some cases we will not be able to provide you with some HP Services, certain specialized features or be able to effectively respond to any queries you may have.