Press Blog
HP Brings AI Capabilities to Retail and Hospitality Businesses
Powered by Hailo’s next gen AI chip, the HP Engage family of products allow for AI solutions to be deployed in smaller, lower powered devices expanding opportunities for AI at the edge.
By Andrew Medlin, Senior Director and Global Head of Retail and Industry Solutions
May 14, 2025
AI is transforming how businesses function, how employees work, and how consumers interact with brands. Predictive AI is enabling real-time inventory tracking for demand forecasting and automatic restocking, as well as loss prevention by detecting unusual behavior patterns and unscanned items for potential fraud. Generative AI is enhancing the customer experience through personalized recommendations, improving engagement and conversion rates, and can enable instant assistance via AI agents, allowing employees to focus on higher-value tasks.
Today, we are excited to announce the HP AI Accelerator M.2 Card, powered by the cutting-edge Hailo-10H AI accelerator. This groundbreaking technology is set to redefine the way retail and hospitality businesses operate, enabling them to harness the power of AI in a more compact, cost-effective, and energy-efficient manner.
Like all technologies, AI has its challenges. Today's cloud-based solutions often suffer from unreliable connections and latency, limiting their application. Additionally, high upfront costs and large energy consumption can reduce or eliminate ROI. The new HP AI Accelerator M.2 Card, leveraging the Hailo-10H AI accelerator eliminates these challenges, expanding the opportunity for AI at the edge. HP will be the first to market with the Hailo-10H accelerator, a state-of-the-art chip designed to bring high performance generative AI to the edge at maximum speed and privacy, while utilizing less power, making AI affordable and accessible.
Partner Quotes
"AiFi is a spatial intelligence company that uses camera-powered computer vision to enable autonomous, checkout free shopping experiences and provides retailers with exclusive, anonymous customer analytics. We’ve been continuously innovating our software approach to bring down the cost of the required hardware footprint. By supporting HP Engage devices with the integrated HP AI Accelerator M.2 Card, AiFi and HP are able to reduce the hardware investment – delivering significant AI benefits to retailers with faster ROI."
Joao Diogo Falcao, CTO at AiFi
"Imagine a world where every product on your counter or shelf is instantly recognized and acted upon. With UltronAI’s cutting-edge Retail Foundation Model, you can identify hundreds of thousands of items from a camera in real-time, directly on the device. It works with any camera, placement, or lighting. Using a Hailo AI accelerator embedded in an HP system, our solution delivers fast insights at the edge, at a low cost, optimizing checkout, inventory management, streamlining workflows, and enhancing the in-store shopper experience, all while reducing shrink for retailers."
Marios Savvides, Founder and CEO at UltronAI, Inc
The HP AI Accelerator fits in a range of HP devices including the HP Engage One Pro G2, HP Engage Flex Pro G2, and Pro-C G2, and the HP Engage Flex Mini G2. Additionally, the card can be installed in other compatible devices such as commercial PCs and workstations that have an available M.2 slot, providing businesses with the flexibility to leverage AI throughout their environment.
HP's collaboration with Hailo to provide retail and hospitality businesses with AI capabilities marks a significant milestone in technological innovation. By leveraging the Hailo-10H AI accelerator, HP is enabling industries to transform their operations and elevate customer experiences to new heights. As AI continues to evolve, HP and Hailo’s work together will undoubtedly lead to further advancements and opportunities for businesses worldwide.
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The HP AI Accelerator M.2 Card will be available in August 2025.
Footnotes and disclaimers
About HP
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HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: HP.com.
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