Sustainability

It’s no secret that Gen Z and millennials factor sustainability into every decision they make. For them, it’s a lifestyle. Dubbed the ‘Thunberg Generation’,⁴  they’re savvy about who they buy from—most will choose a sustainable retailer over an unsustainable one⁵ —and ethically-driven when it comes to career choice. A quarter of millennials say they’d never work for businesses that profit from unsustainable practices.⁶  If print businesses want to grow their customer base and attract and retain skilled workers, they must focus on bolstering their sustainability reputation.
 
Unsustainable practices can also affect workplace culture and safety. Choosing a water-based ink avoids the hazardous components associated with other inks, that might affect the health of operators. HP Latex Inks, for example, consist of up to 65% water⁷ and are designed to avoid the hazards associated with other technologies. They contain no Hazardous Air Pollutants (HAPs),⁸ are non-flammable and non-combustible,⁹ and don’t require personal protective equipment (PPE) to handle.
 
Print businesses can’t afford the reputational blows that come with sustainability inaction. Businesses should be built to last; this means investing in responsible materials, technologies, and practices that’ll see you thrive in the future.
 
HP Latex can help fuel your environmental journey by leading with environmental certifications  .  We can help you find and use PVC alternatives   using the HP Media Locator and HP Configuration Center. Automated maintenance keeps your printers running—even overnight so you can take advantage of cost-effective energy—to help you remove gaps in your schedule. And our HP Latex Ink Technology guarantees color consistency so you can avoid reprints and waste–so you can say yes to more print jobs now and in the future.
 
HP Latex solutions can help remedy many of the hidden costs of being unsustainable. Using our hardware and ink  s with third-party certification, and our end-of-life recycling services, you can boost your reputation to win new business, recruit new talent, and thrive in the future.