Customer Testimonial

UK-headquartered global design and production agency B_RD recently invested in two HP Latex printers to offer more sustainable printing options to its customers around the world.
 
Founded in 2016, B_RD is a team of highly experienced specialists focusing on creativity, production, logistics and installation on retail, event and hospitality projects. Working with clients throughout the entire process, from the initial concept to the final delivery of the project, B_RD is committed to offering customers a wide range of production options.
 
With the demand for sustainable print among clients on the rise, B_RD sought to update its printing arsenal with more planet friendly technology to deliver exactly this to its customers.
 
B_RD approached approved HP distributor Papergraphics for advice on the investment, working with the large-format print specialist to identify two solutions from the HP Latex range.
 
The first investment came in the form of a HP Latex R2000 which, purchased from Papergraphics, was installed at B_RD’s UK facility in December of last year.
 
After seeing the impact of the machine on production and how it opened up more sustainable print options for clients, B_RD doubled up on HP Latex with the purchase of a HP Latex 2700 printer, again from Papergraphics, in April 2023.
 
As to why B_RD settled on HP Latex technology, Ben Needham, Founder and CEO of B_RD, said that the printers’ use of HP Latex Inks was the primary deciding factor. HP Latex Inks are water-based and are significantly kinder to the environment than solvent, eco-solvent and UV ink products.