Advanced technology and intelligent automation at drupa 2024
Highlights from HP at drupa 2024
Welcome to drupa 2024
Presenting the largest booth at drupa 2024, spanning an impressive 4506 sqm with 8 intelligent production lines.
Commercial Print Highlights
HP's commercial portfolio enables digital production with offset-matching print quality, unparalleled reliability and productivity.
Labels Highlights
Revolutionizing the label industry with the HP Indigo 6K Digital Press, HP Indigo V12 Digital Press, and HP Indigo 200K Digital Press.
Flexible Packaging Highlights
Digital Flexible Packaging is the fastest-growing segment and HP Indigo LEP is the only field proven technology.
Intelligent Automation
Discover HP's intelligent production floor: PrintOS, MoviGo robots, e2e production management systems & more.
Theatre Show
Discover how HP's Intelligent Automation enhances productivity and efficiency in the printing industry at drupa 2024.
HP Indigo 120K - The speed you trust
Set new standards in high-volume production and automation, enabling nonstop production & offset-matching quality!
HP Indigo 18K - Your winning card for every job
Produce high-value applications and redefine versatility by seamlessly handling any mix of job types and substrates.
HP Indigo V12 - The new math of label printing
With the speed of 120 m/min, boasting productivity of 2-4 analog presses, making it a powerhouse in the industry.
HP Indigo 6K - Any job, every day
Transform your business with proven solution for analog to digital conversion, brand protection and sustainability.
HP Indigo 7K Secure - Security printing in one pass
Exclusive security solutions in just one pass with duplex sheetfed production on a wide and versatile substrate range.
HP PageWide Advantage 2200
Unlock next-level productivity and versatility with our latest enhancements.
Explore our portfolio
From general commercial printing to large-format production, HP’s vast fleet of printers and presses can meet your business needs. Learn how our cutting edge technologies can power your business forward.
General Commercial Printing
HP Indigo digital presses, unmatched versatility with offset- and gravure-matching print quality offering the widest range of compatible substrates, specialty inks and effects. HP PageWide Web Press for high-volume publishing to production mail.
Labels and Packaging
HP Indigo digital presses for labels, folding cartons, flexible packaging, IML and shrink sleeves. It’s the only digital color press that matches gravure quality and is safe for primary food packaging. Produce nearly any packaging application on film or paper.
Sign, Display & Decor
HP Latex printers for flexible coated and uncoated materials for banners, canvas, wall paper, and more.
Corrugated Packaging Printing
HP PageWide digital pre- or post-print presses with high quality and performance for production environments. Speed your time-to-market, reduce waste and add value to your brands.
HP xRServices
Work faster and smarter with HP xRServices. Our mixed reality support tools reduce downtime through instant remote troubleshooting, real-time collaboration, and simplified maintenance.
HP PrintOS
Streamline print production and uncover growth with HP PrintOS. The powerful workflow software simplifies operations, provides actionable insights and helps print businesses work smarter.
Digital printing learning center
Gain in-depth knowledge of digital printing market trends, applications and operational best practices.
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Frequently asked questions
What is drupa?
Drupa is a large trade fair focused on print and paper and related industries like packaging production and finishing. Held every four years in Düsseldorf, Germany, drupa showcases the latest technology and innovations in commercial and industrial printing.
With origins dating back to the early 20th century, drupa has become one of the most important events for the global print industry. Each edition of drupa draws well over 250,000 attendees from countries worldwide. They come to see live equipment demonstrations and the newest solutions for every stage of the print production workflow - from prepress and digital printing to binding and mailing operations.
When is drupa?
Drupa is held every four years in Düsseldorf, Germany. The next edition will take place in 2028. Major printing equipment manufacturers and industry suppliers gather for this ten-day trade fair focused on solutions for commercial, packaging, and industrial printing and finishing.
Where is drupa?
Drupa is hosted at the Düsseldorf Fairgrounds, known as the Messe Düsseldorf in German. This expansive trade fair complex along the Rhine River has 17 interconnected halls as well as ample outdoor space to accommodate the scale of drupa's exhibits.
The Messe Düsseldorf has top-notch infrastructure for hosting industry-leading events like drupa and Medica. With hotels, restaurants, and public transportation conveniently located around the venue, Düsseldorf is an accessible destination for global attendees. The city has built a reputation for supporting both commerce and the arts.
Who is going to be at drupa?
With printing industry suppliers across the globe focused on this marquee event held only once every four years, drupa draws all the key players, including HP. All the major offset press, digital print equipment, ink, software, and finishing solution vendors will be there showing off cutting-edge technologies. Smaller niche players also have a presence seeking new global business opportunities.
On the attendee side, over 250,000 industry professionals from over 200 countries are projected to descend upon Düsseldorf for drupa. Printers, publishers, packaging producers, designers, marketing service providers and more come to see the latest solutions that will shape their businesses in the years ahead. drupa offers an unmatched look at the future of commercial printing and related industries.
What is HP offering at drupa 2024?
As the world's most trusted printing brand, HP is ready to help you seize new business opportunities in the growing print production marketplace. See the latest innovations in HP PageWide presses, Indigo digital solutions, large format printing and finishing that will power your profitable growth for years to come.
Step into HP's expanded trade show presence at Hall 17 with demo areas, theaters, and customer experience zones showcasing real-world applications across signage, packaging, publishing, and more. Meet with HP's global experts and partners to discuss how these technologies can grow both your top and bottom lines.
HP delivers the confidence and courage printers and converters need to transform their businesses, whether taking their first steps into digital or pushing offset to new heights. Tap into new profit potential with HP's end-to-end production ecosystems, actionable data intelligence tools, and broad portfolio crafted for printers of every size and specialty.
How much does drupa cost?
Here are some estimates for what it would cost an individual to attend drupa based on 2024 fee:
- Entrance ticket: 1-day ticket is €60 or 5-day ticket is €255.
- Travel costs: This can vary widely depending on where you're traveling from. Flights, hotels, transportation and meals should be budgeted. As a ballpark estimate, travel to Düsseldorf from elsewhere in Europe may cost around €500-1000. From North America or farther could be €1500+.
- The Düsseldorf-Ticket from Rheinbahn and Messe Düsseldorf: Messe Düsseldorf offers visitors and exhibitors the Düsseldorf-Ticket, which can be purchased along with trade fair admission. This ticket is valid on all public transit within Düsseldorf city limits, providing easy transportation access to the trade fair and around the city. The Düsseldorf-Ticket is available for purchase in the ticket shop of each specific trade fair. Also available in the Rheinbahn app.
- Easy Regional Travel with eezy: Rheinbahn's new eezy electronic ticket simplifies regional travel. Riders simply download the eezy app, check-in when boarding, and check-out when exiting. Get the app at www.rheinbahn.com/eezy and ride with just a tap.
Disclaimers
1. Brand protection includes protecting brands against product diversion, counterfeiting, liabilities, and reputation loss. HP Indigo Secure allows the authenticity of the product with features like serialization, invisible inks, and track and trace.