Kinepolis Optimizes IT Device Management and POS Terminals to Improve Cinema Operations
At-a-glance
Customer: Kinepolis Group
Industry: Entertainment
Country: Belgium
# of Employees: 4,000+
Solutions: HP Device Provisioning Connect, HP Dynamic Configuration, Engage Flex Pro Retail System, Engage One Point of Sale Solution
A Fun, Frictionless Experience at the Movies
Kinepolis, a major global cinema operator with 110 locations across Europe and North America, focuses on delivering seamless moviegoing experiences. From quick ticket purchases to in-seat comfort and snack access, HP devices and HP mobile POS systems a central role.
Reliable laptops for office staff and point of sale (POS) devices for ticket and concession sales are essential to operations.
To stay competitive, Kinepolis leverages innovative technologies like advanced projection and in-seat ordering. The company prioritizes efficiency and performance across all locations, aiming to equip staff with effective software and hardware tools.
“If a sales device fails, we’re losing money. If a customer has to wait more than a few minutes, they will likely go somewhere else.”
- Kurt Pede, Global Head of IT Production, Kinepolis Group
110
Cinemas across Europe and North America
35M
Visitors to Kinepolis theaters in 2024
200K
Seats at 1,100 cinema screens
Reliable Services and Devices for Staff and Customers
Kinepolis partnered with HP to support its IT management goals, ordering 1,000 EliteBook and Elite Mini devices for staff, plus 1,500 Engage POS terminal machines for ticketing, concessions, and scanning. Device selection was tailored to fit each location’s needs and preferred customer purchase methods.
The deployment used HP Device Provisioning Connect and Dynamic Configuration Service, alongside Microsoft Intune, to streamline setup and enable automatic updates. Devices are pre-imaged at the factory and shipped directly to theaters, reducing manual IT work and eliminating extra transport. This approach saves time, speeds delivery, and lowers the company’s carbon footprint.
“If our employees are happy and can do their jobs efficiently, it helps Kinepolis drive more business.”
- Kurt Pede, Global Head of IT Production, Kinepolis Group
Time Savings for Staff and Moviegoers
Kinepolis values the reliability of its POS devices, ensuring a smooth customer purchasing experience. The company also benefits from simplified hardware procurement, with the ability to bundle POS systems, cash registers, and printers from a single vendor—reducing complexity and increasing efficiency.1
Previously, IT staff manually imaged each device, a time-consuming process. Now, with HP handling imaging and using cloud provisioning, setup time has dropped from 70 to 20 minutes per device—a 71% reduction.1 This speeds up delivery and helps employees become productive faster with out-of-the-box provisioning.
2,500
HP devices deployed and configured
71%
Reduction in new device configuration time1
5 hours
Time to completely reprovision a newly acquired theater1
Opportunities for Innovation and Growth
By reducing repetitive IT tasks, Kinepolis frees up staff to focus on high-impact projects that enhance customer value and support business growth. This efficiency is especially important during acquisitions, where IT transitions must sometimes happen within hours.
With devices pre-configured and shipped directly from HP, the team can quickly set up new cinemas without manual prep, enabling faster turnarounds and smoother integration.1
Footnotes and disclaimers
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