Product packaging

If short-run packaging and specialty packaging are what your customers want, make HP’s printers for packaging your go-to solutions.

The HP Latex R Printer series can help you expand your product packaging services to include high-value specialty boxes for retail applications, short run decals, packaging labels, and packaging prototypes.  HP Latex inks deliver the glossiest white1 and the most vibrant colors2—and HP Latex ink flexibility enables better folding and bending without cracking compared to UV printer ink-based technologies.

Say YES to boxed packaging with our custom packaging printers

See how you can print on cardboard to create
high-impact customized packaging with the HP
Latex R Printer series.

Explore products

Specialty boxes and more

Say YES to professional POP prototypes and displays that pop. Create high-impact customized folding carton and corrugated box packaging with eye-catching details and rich colors.

Easily produce retail ready packaging, gift boxes, and welcome packs that get noticed on busy retail shelves. Add a three-dimensional punch to your POP displays using HP Latex thermoforming solutions to create dimensional signage that sells. HP Latex printers  are the right solution to get your customers’ products noticed

"The HP Latex R2000 has expanded our capability set and allowed customers to achieve the quality results that they really want."

Superior Packaging and Finishing

Label printing for packaging

Easily create stunning short run labels, decals, and stickers up to twice as fast with HP Latex Print and Cut machines  with true simultaneous print and cut features to streamline your workflow and features like True Shape Nesting to automatically save up to 50% more media3.

Add package prototyping to your offering

HP is one of the few companies providing printers that cover the complete gamut from prototyping to final packaging. Use our HP Latex R Printer Series in conjunction with HP’s other packaging printers to enable high-quality prototypes and mock-ups.

The right media for you

HP provides a comprehensive list of all compatible media for its printers along with finished color profiles and printer settings.

See compatible media

Related products

HP Latex R1000 Printer

Easy, automatic printing of high-value rigid jobs, and white


  • Up to 1.6 m (64 inches) wide boards
  • Maximum media thickness: 5 cm / 2 in
  • 3-liter ink cartridges (colors and white)
  • Available only with the HP Latex R1000 Roll Printing Accessory Kit
  • Indoor Production: 28 m2/hr (301 ft2/hr) – 7 boards/hr


HP Latex R1000 Plus Printer

High-value jobs on one device with white, rigid and flexible


  • Up to 1.6 m (64 inches) wide boards
  • Maximum media thickness: 5 cm / 2 in
  • 3 -liter ink cartridges (colors and white)
  • Single roll up to 68 kg / 149.9 lb
  • Indoor Production: 28 m2/hr (301 ft2/hr) – 7 boards/hr


HP Latex R2000 Plus Printer

Unprecedented quality and colors on rigid for sustained production environments


  • Up to 2.5 m (98 in) wide boards
  • Maximum media thickness: 5 cm / 2 in
  • 5-liter ink cartridges colors, 3-liter white
  • Single roll up to 100 kg / 220.4 lb
  • Indoor Production:  43 m2/hr (463 ft2/hr) - 14 boards/hr


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  1. Glossiest white based on internal HP testing in January, 2018 compared to leading competitive printers with CMYK configuration under $350,000 USD. Based on level of gloss at 60 degrees on a rigid material (acrylic). Tested using Glossmeter BYK micro-TRI-gloss (20°, 60°, 85°), compatible with ISO 2813 and ASTM D523 relative to glossiness measure.
  2. Most vibrant colors based on internal HP testing, January 2018 compared to leading competitive printers with CMYK configuration under $350,000 USD. Tested in High Quality print mode on rigid (white acrylic 12-pass, 6-color, 120%). Internal HP testing with HP GamutViewer, Alpha Shapes=50000.
  3. Compared to printing without nesting. Based on performance demonstration by HP, September 2020.