HP Tech@Work
Today's trends for tomorrow's business
Don’t be Afraid

Don’t be Afraid

6 ways faceprint tech is making a better world

Your face is getting a lot of attention - whether you want it to or not. Facial recognition technology isn’t new, but it is rapidly becoming one of the most robust forms of biometric identification that can be used to determine who you are.
It’s highly likely that you’re already using your faceprint as an ID. All the big wireless carriers offer at least one phone that you can unlock with a glance; if your company has invested in biometric authentication, your face allows you to access your computer using Windows Hello; and social media sites like Facebook and Instagram (or, more ominously, the government) can filter photos of your face without your permission or knowledge.
That last reason is why faceprints have set off alarm bells with privacy experts: Unlike iris scans and fingerprints, you don’t have to give your consent for a deep-learning AI to analyze your facial structure and skin tone.
Commercial facial recognition tech has also proven to be less accurate on darker-skinned people because their faces were underrepresented in the data sets originally used to train the AI; while major industry players such as Microsoft and Amazon are working to course-correct the problem, concerns about racial bias remain.
New laws such as the Biometric Information Privacy Act in Illinois, which requires companies to secure written releases before collecting biometric data, are already being cited in privacy lawsuits.
So…that all sounds pretty scary. Is facial recognition tech something your company should even consider investing in, either for internal IT security or for external business opportunities? The answer is yes - if you do so responsibly.
And there are some very exciting innovations in the field, too. Here are some of the positive things happening right now in faceprint tech:

Missing persons

Much of government surveillance will be dedicated to finding people who cannot help themselves, such as children, elderly people with dementia, and trafficking victims.
It’s predicted that by 2023 there will be an 80 percent reduction in missing persons in “mature markets” (mostly large cities). A facial recognition system recently piloted in India found 3,000 missing children in four days.

Health

Facial recognition tech can scan the faces of patients to tell if they’ve been taking their medications; monitor the level of pain they are in; and even diagnose certain genetic diseases. Eventually, robotic health assistants will use facial recognition tech to determine a patient’s mood and assist them better.

Helping the visually impaired

Being able to react to someone’s facial expression is something most people take for granted - but what if you can’t see their face? Listerine developed an app for the visually impaired that vibrates and beeps when someone is smiling at them, so they can smile back.
Facebook is also developing an accessibility bot that helps the visually impaired identify friends and their facial expressions in photos.

Consumer goods and marketing

Chinese car manufacturer Byton has developed an electric SUV with seats that recognize the passenger and driver and delivers personalized information like their schedule, entertainment preferences, and even their health diagnostics.
Facial recognition tech is also being used by some brands for entertainment, such as Google’s app that matches your selfie to a famous painting.

Retail payments

A handful of retailers are experimenting with “selfie payments” that allow you to pay with facial recognition. KFC in China lets you pay with a smile, and also customizes your ordering options based on your past preferences.

Travel

Imagine being able to board a train without getting out your subway pass, or zip through airport security without stopping to show your passport. Long security lines cause one in seven air passengers to miss their flights, a stat that faceprint tech could greatly reduce.

Next steps for your business

  • Keep an eye on legislation related to facial recognition, such as a bill introduced in the U.S. Senate in March that would require companies to get permission before using facial recognition in public places or sharing face data with third parties.
  • Embrace faceprint IDs for company device and data security, but allow employees with privacy concerns to opt out.
  • Make a long-range outline of ways faceprint tech could help your business in the future, such as time and attendance (clock-punching) identification, and point-of-sale identification that improves customer service.
Experience the convenience of faceprint security with the HP ENVY Curved All-in-One. Its privacy camera enables Windows Hello and is designed to pop up only when in use, safeguarding your privacy.

Disclosure: Our site may get a share of revenue from the sale of the products featured on this page.

More about these products
Disclaimer

Prices, specifications, availability and terms of offers may change without notice. Price protection, price matching or price guarantees do not apply to Intra-day, Daily Deals or limited-time promotions. Quantity limits may apply to orders, including orders for discounted and promotional items. Despite our best efforts, a small number of items may contain pricing, typography, or photography errors. Correct prices and promotions are validated at the time your order is placed. These terms apply only to products sold by HP.com; reseller offers may vary. Items sold by HP.com are not for immediate resale. Orders that do not comply with HP.com terms, conditions, and limitations may be cancelled. Contract and volume customers not eligible.

HP’s MSRP is subject to discount. HP’s MSRP price is shown as either a stand-alone price or as a strike-through price with a discounted or promotional price also listed. Discounted or promotional pricing is indicated by the presence of an additional higher MSRP strike-through price

The following applies to HP systems with Intel 6th Gen and other future-generation processors on systems shipping with Windows 7, Windows 8, Windows 8.1 or Windows 10 Pro systems downgraded to Windows 7 Professional, Windows 8 Pro, or Windows 8.1: This version of Windows running with the processor or chipsets used in this system has limited support from Microsoft. For more information about Microsoft’s support, please see Microsoft’s Support Lifecycle FAQ at https://support.microsoft.com/lifecycle

Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside, and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

In-home warranty is available only on select customizable HP desktop PCs. Need for in-home service is determined by HP support representative. Customer may be required to run system self-test programs or correct reported faults by following advice given over phone. On-site services provided only if issue can't be corrected remotely. Service not available holidays and weekends.

HP will transfer your name and address information, IP address, products ordered and associated costs and other personal information related to processing your application to Bill Me Later®. Bill Me Later will use that data under its privacy policy.

Microsoft Windows 10: Not all features are available in all editions or versions of Windows 10. Systems may require upgraded and/or separately purchased hardware, drivers, software or BIOS update to take full advantage of Windows 10 functionality. Windows 10 is automatically updated, which is always enabled. ISP fees may apply and additional requirements may apply over time for updates. See http://www.microsoft.com.

“Best All In One Printer” and “the easiest printer you’ve ever had to set up” from Wirecutter. ©2020 The Wirecutter, Inc.. All rights reserved. Used under license. https://www.nytimes.com/wirecutter/reviews/best-all-in-one-printer/

Get Marvel’s Avengers when you purchase HP gaming PCs with qualifying 9th gen or 10th gen Intel® Core™ i5, i7 and i9 processors. Redemption code will be sent out by email within 60 days of purchase. Limited quantities and while supply lasts. Offer valid thru 12/31/2020 only while supplies last. We reserve the right to replace titles in the offer for ones of equal or greater value. Certain titles may not be available to all consumers because of age restrictions. The Offer may be changed, cancelled, or suspended at any time, for any reason, without notice, at Intel’s reasonable discretion if its fairness or integrity affected whether due to human or technical error. The Offer sponsor is Intel Corporation, 2200 Mission College Blvd., Santa Clara, CA 95054, USA. To participate you must create an Intel Digital Hub Account, purchase a qualifying product during the redemption period, enter a valid Master Key, and respond to a brief survey. Information you submit is collected, stored, processed, and used on servers in the USA. For more information on offer details, eligibility, restrictions, and our privacy policy, visit https://softwareoffer.intel.com/offer/20Q3-19/terms.

© 2020 MARVEL. © Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. Other names and brands may be claimed as the property of others.

The personal information you provide will be used according to the HP Privacy Statement (https://www8.hp.com/us/en/privacy/ww-privacy.html)