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HP, MTV and mtvU Announce Team Latin America as Winner of “Engine Room” Global Digital Challenge
Next up, MTV and HP challenge artists to design notebook PCPALO ALTO, Calif. and NEW YORK, Oct. 28, 2008
Team Latin America walked away as winner of the “Engine Room,” an original, short-form online series in which four teams of digital artists from around the world showcased their cutting-edge digital art skills in a bid to win $400,000, programming control of MTV’s high-definition screen in Times Square for a night, HP technology products and global bragging rights.
Since the series began, the “Engine Room“ website has received thousands of viewer portfolios from artists around the world, forming an online haven for digital artists. In the season finale, host SuChin Pak announced a new challenge for viewers to submit designs for an HP notebook PC.
During each week of the series, the 16 “Engine Room” contestants used HP gear to accelerate creativity and amplify how digital technology can bring art to life – from animation, filmmaking and sound mixing to web and graphic design. Each challenge showcased the teams’ talents and made for an intense head-to-head competition, with Team Latin America – Fred Lammie (Panama), Enrico Martin (Ecuador), Rey Ortiz (Puerto Rico) and Luis Salcedo (Brazil) – capturing the grand prize with a one-point lead. Fans can check out each artist’s portfolio on http://www.mtvengineroom.com.
In what has become the most successful user-generated content effort to date across any MTV Networks property, nearly 2,000 artists representing more than 122 countries vied for the 16 coveted spots in the “Engine Room” loft by submitting nearly 20,000 original works of art.
Once on the show, contestants demonstrated their skills with intense challenges ranging from web development to designing permanent tattoo art for series’ guest stars to creating team videos inspired by the HP “Hands” commercial. Contestants were critiqued each week by a wide range of iconic judges, from musicians Moby and Tom Delonge, to filmmakers Kevin Smith and Mark Osborne, to legendary graphic designer Stefan Sagmeister and Guggenheim Chief Curator Nancy Spector.
“College students took over ‘Engine Room’ and transformed it into their global stage, a place to connect with one another, collaborate and bring their incredible vision to life,” said Ross Martin, senior vice president of programming for mtvU and executive producer of the series. “Now, thousands of digital artists from around the world are flooding www.mtvengineroom.com with powerful work every minute, and we can’t wait to see what they’ll come up with as they design HP’s next personal computer.”
Next worldwide competition now open
Given the overwhelming response of viewers and artists around the world, at the conclusion of the “Engine Room” series MTV’s Pak announced a new digital artistry challenge – the “Engine Room” notebook design challenge – but this time it’s for the audience. The contest invites artists around the world to submit their best designs for a chance to have their art displayed on an HP notebook PC. Artists can submit their designs at www.mtvengineroom.com until Dec. 7 for a chance to win.
“Today’s youth are some of the most talented and creative digital artists of any generation,” said David Roman, vice president, Marketing Communications, Personal Systems Group, HP. “Collaborating with MTV on the ‘Engine Room’ notebook design challenge allows us to provide an outlet for people to showcase their creativity on a global scale.”
Fans that visit the “Engine Room“ website and vote for their favorite design also will automatically be entered in a sweepstakes to win cool technology prizes from HP.
In 2007, the notebook design contest from MTV and HP drew more than 8,500 design submissions from 112 countries and turned 20-year-old Joao Oliveira of Porto, Portugal, into an up-and-coming designer.
The seven “Engine Room” episodes aired in the United States on mtvU – MTV’s college network – and on MTV channels around the world. All of the “Engine Room” episodes are online at www.mtvengineroom.com, where viewers can check out the challenges, learn how to tackle them on their own PCs, interact with other digital artists, and showcase their work by creating portfolios to be seen by fans around the world.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries – giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com.
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S. college students – making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the United States, as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can’t be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com.
mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the United States, and RateMyProfessors.com, the Internet’s largest listing of collegiate professor ratings. The College Media Network comprises nearly 600 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 2.9 million college students each month, via the site’s more than 6.6 million student-generated ratings of over 1,000,000 college professors.
HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
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