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HP and SAS Debut Real-time Customer Intelligence for Financial Services Institutions

PALO ALTO, Calif., Oct. 29, 2008

Building on a 24-year relationship, HP and SAS today announced the opening of the HP SAS Customer Intelligence Excellence Center in Cary, N.C.

The center provides an environment for clients to easily understand the benefits they can gain through the integration of the SAS suite of Customer Intelligence solutions with the HP Neoview enterprise data warehouse.

The combination is designed to help companies maximize the business results of marketing programs. Using real-world examples, customers can experience how data can be turned into insight to drive successful marketing campaigns.

The advanced interoperability of the solution, which incorporates data mapping and improved data upload and download time, lets businesses quickly access customer information to deliver increased business value. The first offering in the center is SAS Customer Intelligence for Financial Services, which is focused on credit card companies that use event-driven marketing.

Using this integrated customer intelligence solution, companies can conduct targeted customer-centric marketing and sales campaigns that offer the right product to the right customer at the right time based on a total view of the customers’ current interactions with the company.

“Financial Services companies can transform their marketing programs by achieving faster time to market and strengthening customer relationships through the new HP and SAS Customer Intelligence solutions,” said Kristina Robinson, vice president and general manager, Business Intelligence Solutions, HP. “HP and SAS are partnering to deliver unique solutions that help financial institutions optimize their business outcomes, and that better serve our joint customers.”

“The need for immediate, actionable information is a key concern for financial services companies that seek to deliver the best customer service and the best operating results at the same time,” said Jim Davis, chief marketing officer, SAS. “By optimizing the integration of SAS Customer Intelligence solutions with HP Neoview, we can help companies leverage up-to-the-minute customer data in the most efficient and cost-effective ways.”

“New real-time analytics platforms, like HP Neoview, promise to make it easier and more cost-effective to derive profitable insights out of massive volumes of data. Consequently, it is terrific to see SAS, the top analytics vendor, partnering with HP because their joint customers will benefit enormously,” says Wayne Eckerson, director of TDWI Research at The Data Warehousing Institute.

SAS Customer Intelligence for Financial Services, powered by HP Neoview, is expected to be available soon globally at HP solution centers. More information is available at

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps customers at 44,000 sites improve performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. More information about SAS is available at

About HP

HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2008 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts:

Michael Thacker, HP:

Erin McCabe, HP:

Desiree Adkins, SAS:

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