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by Susan Twombly, March 2008

Marketing: You know it’s more than a “nice to have,” it’s a “need to do.” But, as a small business, you may not have the time, staff or expertise to do it – especially when it comes to competing with your largest competitors and their deep pockets.

Now, HP is making it easier, faster, and more affordable for you to market your business. With new products and tools for creating and printing colorful, professional-quality marketing materials, you can do it in house and in line with a small business budget.

As you grab more attention from prospects and customers, you can also get more done with new printing solutions designed to increase productivity and simplify management.

HP color printers for brilliant, budget-friendly results

Did you know that, in most cases, small businesses can save more than 50 percent by printing in house versus a quick printer?(3) These new color printers from HP can drive down costs further.

The new HP Officejet Pro L7590 All-in-One with HP 88 Officejet ink cartridges delivers professional color quality and up to 50 percent lower color cost per page than comparable lasers.(1) Copying, faxing and built-in networking features combine with fast speeds, duplexing and flat-bed scanning for high-performance and lower costs.

The HP Color LaserJet CP1515n/CP1518ni Printer series and the HP Color LaserJet CM1312 MFP series also deliver outstanding print quality. Add punch to your brochures, flyers, presentations and more with newly formulated HP ColorSphere toner for a wider range of colors, higher gloss and improved photo resolution.

HP Color LaserJet CP1215
HP Color LaserJet CP1215
»View enlarged image

Print View software estimates document costs upfront and lets you view print jobs in advance to help avoid reprint costs.

Priced at $299, (4) the HP Color LaserJet CP1215 also features HP ColorSphere toner and is HP’s lowest priced desktop color laser printer.

Jump-start your marketing

Stop losing sleep worrying about your marketing. The HP Marketing Impressions Portal is a one-stop shop to help you grow your small business and interact with others through an online community. Includes tools, guides and templates to get your marketing efforts up and running in a snap. 

The HP In-house Marketing Starter Kit has a sampling of photo, glossy presentation and matte brochure papers, commonly used for marketing materials. Available with select HP printers, it also includes a Business Marketing Design CD with a wealth of templates, images and coupons.  

Productivity boosters

Now you can work more efficiently and get more done!

More news about HP’s new color printers
Learn more with videos, podcasts, blogs, links and more.

Online Press Kit 
HP Reduces Cost of Color Printing for Small Businesses

Get the facts on new printing solutions
Learn about the specific features and functions of the new small business printers, including new color inkjet printers and new LaserJet printers. Create marketing materials with these more affordable printers!

HP new All-in-one solutions:

HP Officejet and Officejet Pro

HP Color LaserJets and LaserJet MFPs

The feature-rich HP Officejet J6400 All-in-One printer/flatbed scanner/copier/fax has embedded wired and wireless networking(5) and automatic two-sided printing.

The HP Officejet J4580 All-in-One delivers the convenience of printing, copying, faxing and flatbed scanning in one device and high-quality color documents for less than lasers when used with HP Officejet inks. (6)  

Depend on the HP Officejet J3600 All-in-One for printing, copying, scanning and faxing. Or, choose HP’s lowest-priced monochrome laser MFP with print, scan, copy and fax capabilities: the HP LaserJet M1319f MFP.

Get higher-end HP new MFP features – like fast print, copy, scan and fax speeds – for a lower cost with the HP LaserJet M1522 MFP series. Also features a 50-sheet automatic document feeder, flatbed color scanning and built-in networking.

Now featuring broad support for most HP business inkjet devices, (8) HP Easy Printer Care software 2.5i monitors up to fifteen HP laser or ink printers with a single tool. With it, you can easily maintain and quickly view the status of multiple devices, set printer and supply alerts, generate basic usage reports and reorder supplies with the click of a button.

Grow your small business in a big way

You can count on HP printing solutions to deliver the in-house marketing capabilities you need to grow your business, make a great impression and meet the competition head on.

Availability of new HP printing solutions

Unless otherwise noted, all solutions below will be available worldwide.

HP Officejet Pro L7590 All-in-One: March 1, 2008.
HP Color LaserJet CP1515n/CP1518ni: April 1, 2008.
HP Color LaserJet CM1312 MFP: June 1, 2008.
HP Color LaserJet CP1215: April 1, 2008.
HP Officejet J6400 All-in-One: Feb. 1, 2008 at Staples stores in the U.S.; March 3, 2008 worldwide.

HP Officejet J4580 All-in-One: June 1, 2008.
HP Officejet J3600 All-in-One: March 1, 2008 in North America. Currently shipping in other worldwide regions.

(1) For majority of laser AiOs <$750, printers <$300, Officejet Pro products with XL cartridges. For more details, visit
(2) There will be some HP Officejet products in the market in the Fall that will not have Officejet branded inks. All new Officejet products (with only a few exceptions such as mobile products) as of March 2008 will have Officejet branded inks.

InfoTrends, The Cost of Print in the United States: An Analysis of In-House vs. Print Shop Costs.

(4) Estimated U.S. street price, actual price may vary.

Wireless performance is dependent upon physical environment and distance from access point.

(6) Compared with laser AiOs under $750. For more details see
(7) A 2007 independent study, performed by QualityLogic Inc. and commissioned by HP, compared Original HP LaserJet print cartridges with nine brands of remanufactured toner cartridges sold in North America for the HP LaserJet 2300 (Q2473A) and HP LaserJet 4350 (Q5407A) printers. 24 cartridges were tested for each brand in the study. For details, visit
(8) For a detailed printer compatibility matrix or to download the HP Easy Printer Care Software 2.5i, please visit
(9) Offer is only valid on recycled desktop machines; copiers, fax machines and floor standing units are excluded from this offer.

Learn more

» HP Small and medium business website
» HP Print 2.0
Connect to the tools and resources you need to create and print content how, where and when you want.
» HP Total Care services for small and medium businesses
» Your feedback is important to us, tell us more

The HP Officejet business inkjet line delivers up to 50% lower cost per page than competitive laser printers! (1)  

HP Officejet Pro L7590
HP Officejet Pro L7590
»View enlarged image

HP Officejet printers bring color and cost control to small businesses, so you can develop marketing materials and professional color documents for much less.

To make purchasing easier, all HP Officejet and Officejet Pro hardware and appropriate supplies will now bear the “HP Officejet Printing System” name – signified by a dark green bar across the top of the box.(2)

Independent research shows you can print in house and save!
Read the InfoTrends study.

Special offers HP imaging and printing solutions

Look your best with HP specialty papers, inks and toner

HP 88 Officejet Brochure Value Pack  Includes HP 88 Officejet Color Ink Cartridges, HP Glossy Brochure and Flyer Paper and a Business Marketing Design CD with free professional design templates, photo images and other tools for creating your own marketing materials.  

HP Glossy Brochure and Flyer paper 
A great way to impress prospects and customers.

HP Presentation Covers
A durable and elegant way to bind proposals and more for small business marketing.

HP paper-buying guide

HP ColorSphere toner

Free printer recycling offer!

Staples retail stores across the U.S. are making it easy for you to recycle old printers and purchase a new HP printer. Through this program, which runs from March 16 – May 3, 2008, you can bring your old printer, regardless of brand, model and condition, to your local Staples store. Staples will recycle the printer for free and provide a $50 discount toward the purchase of a new HP printer priced at $159 or above.(9)  Please visit to find a Staples store.

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