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New HP printing solutions for small business

Boost marketing and productivity, ease print management and costs

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by Susan Twombly, March 2008

When it comes to marketing your business, do you feel like a small fish in a large pond? Well, now your small business can make a big splash with HP's in-house small business marketing solutions.

New HP hardware, supplies and accessories simplify the printing experience, enabling you to create colorful, high-impact marketing collateral in-house more affordably — and with a professional look that can help level the playing field against your biggest competitors. Complementary new HP printers and solutions can also help drive productivity up and costs down.

It's all part of our Print 2.0 revolution for small businesses — connecting you to the tools and resources you need to create and print content how, where and when you want.

Here's your place to read, hear, watch and blog all about it.

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Free printer recycling offer!
Staples retail stores across the U.S. are making it easy for you to recycle old printers and purchase a new HP printer. From March 16 May 3, 2008, you can bring your old printer — regardless of brand, model and condition — to your local Staples store. Staples will recycle the printer for free and provide a $50 discount toward the purchase of a new HP printer priced at $159 or above.(2) Please visit www.staples.com to find a Staples store.

Create your own marketing materials

You want to attract more business, but you don't have a big marketing budget or staff. You need the high-quality results and in-house convenience of printing with new HP Officejet Pro and HP Color LaserJet offerings, a bold splash of color from original HP inks and toner, and the professional look of HP specialty papers. Add the ease of an HP 88 Officejet Brochure Value Pack and you can have a winning combination to jump start your marketing programs and profits.


Improve productivity and cost control

New HP Officejet All-in-Ones and HP LaserJet multi-function devices are ideal for small businesses wanting to get more done and spend less time and money doing it. The HP Officejet Printing System — with printers, ink and media all specially designed together - can produce professional color documents for up to 50 percent lower cost per page than competitive laser printers.(1) New packaging makes it easier to match Officejet printers with the optimal supplies.


Ease management and conserve resources

If you have multiple printers scattered across your business, HP has a new way to manage them better — and more simply. With HP Easy Printer Care software 2.5i, you can control and monitor up to 15 HP LaserJet and inkjet printers with a single tool. Designed with the environment in mind, HP printers and management tools can help conserve energy and minimize waste, while trade-in, trade-up and recycling programs make managing used equipment a much easier task.

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New printing solutions
In-house marketing customer case studies
  • »Read these HP customer stories.
  • »Far and Away Adventures: HP color LaserJet printers help to quickly deliver customized marketing materials, giving this small business a competitive edge. Check out HP's new color printers for yourself.
  • »Sixcess Drug Testing Services: HP Officejet Pro helps Sixcess print colorful, impactful brochures, business cards and more to attract attention, drive sales and keep printing cost in line with a small business budget.
  • »Jim Wallace Insurance Agency: Print quality, productivity and more are all at all-time highs, thanks to an HP Officejet Pro all-in-one system.

Other relevant links
  • »Celebrity do-it-yourself printing and marketing ideas: Jake Burton, founder of Burton Snowboard, shares some tips on building a brand identity your customers can easily recognize and remember
  • »Logoworks by HP: This web-based graphic design service can help you create or refresh your brand image so you can capture the attention of new prospects and customers
  • »Special offers: Need a new inkjet system? More affordable printers? Or just a great small business printer? There are many options to save here!

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(1)  For majority of laser All-in-Ones <$750, printers <$300, Officejet Pro products with XL cartridges. For more details, visit hp.com/go/Officejet.

(2)  Offer is only valid on recycled desktop machines; copiers, fax machines and floor standing units are excluded from this offer.

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