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Engine Room series from HP & MTV revs up the world’s most creative minds

HP compute power ignites creative passion as digital artists compete. Watch now!


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By Susan Twombly, Oct. 2008

In the first-ever digital artistry reality show, some of the most inventive young minds are using HP gear to accelerate creativity and amplify how digital technology can bring art to life.

Engine Room – a seven-week series brought to you by MTV, mtvU and HP – gives four teams of talented digital artists from around the world a chance to show off their cutting-edge digital art skills in a bid for global bragging rights, technology products and $US400,000 in cash.

A worldwide talent showcase

Team group shot in Engine Room

Engine Room is filmed in a Brooklyn, New York loft that’s decked out with cutting-edge, high-performance HP personal computer, imaging and printing products.

Each week, these products unleash the 16 contestants’ digital art skills as the teams work to beat the clock and master a new creative challenge – from animation, filmmaking and sound mixing to web and graphic design.

To secure a coveted spot on one of four Engine Room teams, contestants answered an online casting call that drew close to 20,000 works of original art from nearly 2,000 artists across more than 111 countries. A panel of iconic artists, musicians, filmmakers, celebrities and innovators judge the weekly competitions, launched on September 15th.

In addition to cash and technology prizes – and the exposure of showcasing their works on a global on-air and online MTV stage – winners get one night’s programming control of MTV’s HD screen in Times Square.

Putting creative expression in the express lane

Team Asia-Pac working on a project

It takes a lot of compute power to plough through any digital content creation task. That’s especially true on Engine Room, when tasks that would normally take professionals months to do must be done within a matter of days, or even hours.

With each episode, the dreams, drama and trauma ensue as the teams face what could be impossible challenges without the HP PCs, printers, workstations and communication tools that bring their visions to life.  

High-performance PCs, workstations and notebooks power the stop-animation challenges seen in week four and the music mash ups in week three. HP DreamColor displays help keep colors consistent, from the artist’s vision to the screen and the printers that deliver the brilliant results. Smartphones and handhelds keep the team connected for video talks, voice messaging and “phone a friend” chats.

Through it all, the teams rely on HP technology to showcase their creativity as they vie to set their creative visions apart from the rest.


Drop by the loft

Teams during judging

You can check out Engine Room in the U.S. on mtvU (MTV’s college network) and on MTV channels around the world. You can also view it online in nine languages from the Engine Room website or download episodes to your mobile.

Be sure to watch the final episode on October 27th, when the “best of the best” battle ends and the winners are announced.  Then, check out how HP technology can make your raw talent really cook.

Winning Team Announced: Find out who won!!!

» Get your own creative engine going for a chance to win
Interact with Engine Room teams, respond to creative challenges and upload your own work – and compete to win an HP Special Edition Notebook!

» Fan your creative flame on Facebook
Once you upload your portfolio to the Engine Room website, Facebook is a great way to share and promote your Engine Room portfolio to millions of potential fans.

» Blog with the best
Add your voice to more than 6,000 comments posted to date in the Engine Room blog. Moderated by series host and MTV’s own SuChin Pak.

» Watch and learn
View past episodes, see when new episodes air and learn how the digital artists do what they do through online tutorials

Find out more about the HP products that fuel creative thought in the Engine Room

» HP xw6600 Workstation
» HP Pavilion dv5z Series Entertainment Notebook
» HP Blackbird 002
» HP DreamColor LP2480zx Professional Display
» HP iPAQ 910 Business Messenger
» HP Photosmart C8180 All-in-One Printer, Scanner, Copier


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