MARCH 21, 2001
"LIFE LIVED IN MOTION"
© Copyright 2001 Hewlett-Packard Development Company, L.P
All rights reserved. Do not use without written permission from HP.
"Life lived in motion" - it's a concept we're all familiar
with, no matter if we're in Hannover or Hong Kong, Lima or
We're constantly on the move, so much more than our ancestors,
or even our predecessors of just 20 years ago. We live far
from our families; we work during our commute to work, in
our cars or on the train. We pick up our children from school
and escort them to countless activities. We can jump on a
plane and cross the ocean in half a day. We're always on our
way to somewhere else.
But is that experience fulfilling? As consumers, is living
life on the go as convenient or easy as it could be? As technologists
and inventors, are we inventing solutions
and technology that work for people, rather than solutions
and technology that require a lot of work?
Within the past decade, much of the foundation has been
laid to support a mobile lifestyle.
I could quote statistics all evening to prove that the desire
for mobile technology is growing even stronger. But who needs
statistics? All you have to do is look around this conference
and see the staggering number of cool, tiny phones, and other
mobile devices tucked in people's pockets, and you quickly
understand that our appetite for mobile technology is here
However, let's go back to the question of a valuable experience.
Because besides being consumers of this technology, the vast
majority of people here at CeBIT are also inventors: You invent
solutions, you invent technology, some of you invent businesses
- even whole new industries. And as inventors, you understand
that technology for technology's sake isn't the definition
of great invention.
How many of us are taking the time to think about the real
needs of the mobile culture that's beginning to emerge? How
many of us are stepping back to think about the whole experience
of "life lived in motion?"
In order to move beyond independent, piece-part thinking
- beyond "wireless" and "gadgets" - in order to deliver a
truly valuable experience for "life lived in motion" we need
to stop thinking about the world of mobility one element at
a time and shift our thinking to consider the entire ecosystem
around mobility, starting first and foremost by putting the
user's needs first. We need to really dig in and understand
what mobile culture is all about.
Now, as many of you know, Hewlett-Packard was founded by
two inventors, and to this day invention is what drives us
- certainly in HP Labs,
but even more generally in the way we go about our business
in all sorts of ways, every day.
We like to jump into emerging markets and invent fundamental
technologies and new gadgets as much as any other company.
But, we have some unique advantages: We're a global company,
we're a consumer technology company and we're an enterprise
So, when we started seeing the mobile revolution begin to
take share, we studied the nuances and the drivers behind
these trends, to figure out what's truly important to people
while they're on the move.
We've sent teams to do street-level research in Japan and
Finland and Singapore, so we could get to the heart of people's
aspirations for living life in motion. We've observed behaviors,
we've asked people to tell us about their dreams, their desires.
We met Keiko, a housewife in Japan, who uses mobile technology
to regain freedom, because with her mobile phone and messaging
services she can be anywhere and still fulfill her responsibilities
as a mom.
And Ari, a doctor in Helsinki, who chooses to be available
24 x 7, but balances work and life by using mobile messaging
to receive everything from information about his patients'
EKGs to his son's morning greetings from Copenhagen.
And Nishi, Ohtake and Sumito, teenagers, perhaps more like
your own kids, who use mobile phones to expand their network
of friends by playing online games and exchanging messages.
And we learned some very interesting things from them and
others. We learned that communication is more fluid, more
intimate, more spontaneous, in mobile cultures. We've learned
about how the concept of time gets reinvented. Mobile cultures
live more in the moment, more spontaneously, more impulsively.
And we've learned about how the concept of community truly
changes, how people are able to now manage social networks,
with others near and distant, in new ways.
Besides this street-level work, we enlisted the help and
brainpower of our mobile
e-services bazaars all over the world. If you're not familiar
with them, the bazaars, which are maintained and sponsored
by HP, combine an online community with a number of regional
centers of innovation where XSPs, mobile operators and enterprises
collaborate to fuel the rapid development of mobile e-services.
They serve as living labs, a physical, as well as virtual,
place to examine the insights, learns, opportunities and challenges
companies face in bringing mobile solutions to life.
We've learned that no matter where you are in the world,
mobile e-services must be more convenient than their real-world
equivalents if they are going to be truly useful. Mobile services
have to become second nature; they must naturally weave themselves
into the fabric of our daily lives.
Meanwhile, the mobile-appliance market changes daily. We're
in an evolutionary period where genetic hybrids and genetic
anomalies are producing whole new species in appliances. In
this experimentation phase, companies are trying to get form
versus function exactly right. They're defining the set of
features people will need and use. And they're having trouble
finding the right formula.
In our research we found huge discrepancies between consumer
desires and technical realities in information appliances.
Consumers want them to be very small, fashionable, customizable
and yet also highly functional. They must be easy to use,
and yet they must also be crammed with features. They must
be ultra-powerful, and yet they must have a long battery life.
One of the biggest opportunities that we see for mobile
information appliances involves capitalizing on the "blur."
Think of the "blur" as the rapid blending of our personal
and professional lives. Mobile technology is having a profound
shift on how we live and work. Yes, mobile technology allows
us to work more efficiently and flexibly, but it's also forcing
us to deal with the balance and the burden of feeling constantly
available, constantly connected.
Finally, today's infrastructure for mobile communications
and transactions is in its infancy. There are three huge infrastructure
challenges that have yet to be tackled:
- Complexity: It is far more complicated to deliver
voice and data on demand than, say, it is to deliver electricity
- from the number of players involved to the often conflicting
roles they must play, to the sheer complexity of the technology.
And the task of bulletproofing the network is a challenging
one, but one that we at HP take very seriously and one that
we're uniquely suited to address.
- Local mobility versus worldwide mobility: There
are pockets of high-functionality mobile networks in the
world, but underpinnings and standards employed around the
world differ greatly.
- Demand: Today's infrastructure needs to evolve
to handle the increasing demands of users who desire fast
multimedia, always-on connections and instant communications.
Some of the pioneers behind 3G and even 4G are aware of
this, but every day you pick up a newspaper and read about
the tremendous cost and difficulty of making this work.
It's a challenge all of us are going to have to address.
And it requires that we all understand how enabling infrastructure
technologies will work together to form the architectural
framework for mobile connectivity.
So, let's say we learn from our research and resolve the
technical issues behind making the appliances and services
and infrastructure, work the way consumers are demanding they
do. What do we do then, to make tomorrow's mobile experience
truly useful, truly valuable, for people on the move? What
have we learned about what people want to be able to do when
they're living their lives in motion?
We've learned that services are what make mobile computing
useful for people. It turns out that a useful mobile solution
isn't simply about putting the Internet in your pocket. Instead
it's about using the Internet to deliver the services you
need based on where you are, whatever context you're in: your
car, your office, in someone else's office, in a hotel, running
through the airport.
It's not just about delivering mobile e-services to your
mobile appliance, it's also about letting that appliance take
full advantage of the resources in the world around it. What
I mean is that a new model of computing is rapidly emerging.
At HP, we refer to it as "service-centric" computing.
It's about the physical and digital world being intertwined
to deliver what you need based on where you are and what you
want. Wired and wireless appliances, infrastructure,
and e-services will be brought together, connected, and harnessed
spontaneously to perform tasks and then disconnected when
the task is compete and they no longer need each other. We're
talking about computing architectures that will couple together
everything from technology resources, like processor cycles,
storage, IO, memory, and devices, to application-level business
and consumer services, like messaging, travel, financial services.
Every device in any environment can become a resource or
a service to anything else in the environment by connecting
to an open standards-based, always-on Internet infrastructure
to access e-services. Imagine that the whole model of computing
focuses on how and what and where and when services get delivered.
At HP we've created the technology to enable these types
of interactions, and we're working with partners to bring
them to life now, not some time in the future. At the heart
of all this capability is our suite of CoolTown
technologies. CoolTown is a world where everyone and everything
is connected to the Web through wired or wireless links. It's
a world where humans are mobile, appliances are connected,
services are everywhere and everything has a Web page. It's
service-centric computing in action. If you want to see it,
we have some demos out on the show floor for you.
So, in this service-centric world that I'm describing, everything
and anything with a microchip can become a platform for the
delivery of e-services. At HP, we're taking device connectivity
to the Net, building on the power of Internet and Web protocols
that are already ubiquitous. And every person, every place
and everything can have a Web presence.
The picture I'm painting is not a world of smart everything,
but rather a world of useful things: appliances and environments
that are "smart enough" to perform tasks of all types. And
thanks to the open architecture of the Net, these systems,
which often know little or nothing about each other in advance,
can be "smart enough" to collaborate when they need to, to
deliver the experience people want.
Of course, a service-centric world also hinges on a highly
reliable, always-on infrastructure to support delivery of
the services people want.
When people can access the services they need, whenever
they want, without messing with a lot of technology, when
they can enter an environment and it understands who they
are and the context they're in so it can deliver exactly the
services they need.
That's the service-centric world we should all be building.
It's not about the Net in your pocket; it's about context-specific
services proactively delivered to you. It's not about wireless
only; but wired and wireless appliances connecting and collaborating
to deliver e-services. It doesn't require creating a new network;
it's about leveraging the open architecture of the Net to
make e-services available in any environment.
It's not about smart everything, but about appliances and
things being smart enough to deliver what you need. It's about
services working in the background so that technology becomes
invisible as the user moves from one environment to another;
the mobile device becomes aware of what services are available
and delivers them in a format appropriate for the capabilities
of that device.
So the next logical question is, how do we make the service-centric
world come to life? How do we seize this opportunity to deliver
a useful mobile experience and create that world where people
on the move get access to the services they need, wherever
We make it happen by changing the way we think about life
lived in motion.
It requires a cultural shift. As I said before, really digging
in to understand the inherent needs and desires of people
and inventing valuable solutions to fulfill them is one of
the most important things to help elevate mobile technology
and bring about tremendous change. It's also critical that
we take into account issues around privacy and security. Ensuring
customer trust and confidence is essential if we are to maintain
lifelong customer relationships in a world in which it's all
too easy for customers to shop around.
It requires a technology shift. I'll say it again: This
is about much more than inventing a cool device or a killer
It's everything: business and consumer; billing systems
and storage; content and applications; devices
and infrastructure. True services-based computing requires
capabilities and technologies beyond today's computing model
- like security approaches that enable truly safe interactions
between anonymous devices and systems or the ability for Internet
resources and services to advertise and locate one another
to complete a task or a transaction or the ability to manage
multiple interactions between services simultaneously.
Finally, bringing this world to life requires a business
model shift. We're quickly entering a reality in which businesses
can reach their customers at any time of day, in any remote
corner of the world, where consumers can make micro-payments
for only those transactions they engage in, where businesses
can participate in the electronic marketplace and dynamically
integrate their service with other companies' services to
create new value for their customers on the fly.
It's a totally new landscape that we must prepare ourselves
for. So this is also going to require a transformation, a
reinvention of organizations of all kinds: large, small and,
yes, governments, too. You know how hard it is to reinvent
a system, to reinvent yourself.
As HP's chief executive officer, it's the question I get
asked most by customers: How are you reinventing HP? What
are you doing to lead the Information Revolution to fulfill
the promise of our mobile digital future?
Companies today are no longer hierarchical, mechanistic
institutions. Rather, they behave like natural organisms,
made up of empowered people inside and responding to empowered
customers outside. They operate in markets that are similar
If mechanics was the science of the Industrial Age, biology
is the science of the Information Age. Companies are like
living systems, and for a company to perform at its peak,
it must have its system in balance. A company's system is
comprised of strategy, structure and processes, performance
metrics and rewards, and culture and behavior. And to truly
change an organization, you have to have the courage to change
the whole system.
Strategy defines what do we do and why do we do it. And,
importantly, what we don't do and why we don't do it. Structure
and processes is about how we get our work done, how we collaborate
inside the business, how we effectively deliver on our strategy.
Metrics and rewards, of course, is about measuring our progress.
And lastly, culture and behavior, because interestingly,
in times of great change, culture and behavior is what people
look to first and foremost to determine whether or not we're
making progress. It's less about what you say, but more about
how you act. And this brings me to the final step in reinventing
organizations for life lived in motion. It brings me to leadership.
Because without reinvented leadership, these other things
won't happen. First, let me tell you what leadership isn't.
It's not about hierarchy or title or status. It's not about
asserting control or about controlling decision making. It's
not about finding blame. Leadership is about getting things
done and getting rid of everything else that doesn't. It's
about encouraging, enabling and empowering every employee,
It's about reinforcing core values, articulating a vision
and then setting people free. Leadership is about trust. It's
about giving authority back to where it belongs, to the inventors
who understand the technology, to the team members whose personal
relationship build the business partnerships and to the salespeople
who know the customers.
Leadership is about responsibility. It's about taking action
and accepting the consequences, pursuing innovation and accepting
its ramifications, about understanding the human costs of
Leadership is about living these values, about living with
integrity, about working with others to create a world where
people's minds and hearts can be inventive and brave, human
where people can aspire to do useful and significant things;
where people not only can aspire to change the world but
can actually do it.
At HP we are reinventing ourselves as we focus on the role
of technology in transforming business, and everyday life.
So I leave you with the question posed in the video: What
will you invent today for a more valuable experience tomorrow?
How will you help deliver on the promise and quality of
"life lived in motion?" Will you support the open standards
of the Net so that every solution you invent builds on and
connects to all the other solutions out there? Will you develop
and embrace new business models that spark widespread adoption
of mobile transactions?
Will you forge partnerships that let you pursue broader
opportunities for life on the move? Will you target your best
ideas to take into account the device and the always-on
Internet infrastructure to support it and the services
delivered over that infrastructure? Will you lead the people
of your own organization to invent radical solutions that
change the world?
Back To Top