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Scuderia Ferrari HP Debuts New Team Name and Livery at Miami Grand Prix
May 01, 2024
News Highlights
- HP's new title partner Scuderia Ferrari HP look forward to a memorable weekend at the Miami Grand Prix, where the team will compete for the first time with its new name.
- As part of the activities, Scuderia Ferrari HP will unveil cars sporting a special livery which celebrates two colors from its past, Azzurro La Plata and Azzurro Dino.
- The partnership extends globally beyond Formula 1 and also includes the car that Maya Weug will race in the F1 Academy.
Miami, 1 May 2024 – HP and Scuderia Ferrari HP are looking forward to a memorable weekend in Miami, where the cars will sport a special livery celebrating two colors from Ferrari’s past, Azzurro La Plata and Azzurro Dino. The Miami weekend will also provide an amazing backdrop for HP’s debut as the team’s new title partner.
Unique livery
Beginning with the Miami Grand Prix, the team will compete with the name Scuderia Ferrari HP. The partnership extends globally beyond Formula 1, including the car that Maya Weug races in Ferrari colours in the F1 Academy, the all-female driver series for the 15 fastest women on the planet. The HP and Scuderia Ferrari partnership also includes support for Maranello’s young driver programme, established in 2009, as well as its Esports team. The dominant colour of HP’s logo is a perfect fit with the theme chosen by the Maranello marque for the week in Miami, namely the return of the two colours from Ferrari’s past, Azzurro La Plata and Azzurro Dino.
Team kit
On the Sunday of the Grand Prix, drivers Charles Leclerc and Carlos Sainz, and almost all Scuderia Ferrari HP team members will be wearing a special team kit, mainly in Azzurro La Plata with flashes of Azzurro Dino, including the race suit, shoes, gloves and helmet. As part of the partnership, the team kit in Miami and team kits moving forward will feature the HP logo.
Fred Vasseur, Scuderia Ferrari HP Team Principal commented: “The upcoming Miami Grand Prix will be one to remember in the history of our team, as in Florida we will be celebrating our heritage throughout a unique livery, rediscovering two colors that are part of our history. It will also be a very special race as we welcome the arrival of our new title partner, HP.
“Scuderia Ferrari and HP share many values, including a winning mentality and a clear line of thought that forms the basis of our partnership. Our two companies always strive for excellence and embrace technological innovation, key elements in achieving our respective goals. Like us, HP believes in the importance of ensuring that everyone in its organization can give their best, as that’s the only way to get great results. In addition, we believe in the need to nurture talent, teaching and empowering people as exemplified by our Driver Academy. With so many things in common, we believe that HP’s title partnership will greatly benefit both marques and I can’t wait for us to start working together from this weekend.”
For more information on the HP partnership with Ferrari, visit our newsroom.
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