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How to Supercharge Small Business Productivity and Sustainability

By Sue Richards, Global Head, Home Print and Quality & Guillaume Gerardin, Global Head, Print Supplies

October 05, 2023

For small and medium-sized businesses (SMBs), productivity is the name of the game. It can literally make the difference between success and failure. Since most (80%) SMBs say a printer is essential for productive daily operations,1 we know we need to deliver print solutions that are convenient and sustainable, but they also have to work as efficiently as our customers do.

At HP, helping our customers be successful is what we are most passionate about. Whether it’s a real estate office preparing glossy brochures for prospective clients, or an architectural firm printing precise structural drawings, or even a creative agency producing a multi-document proposal – we know how much SMBs rely on printing.

That’s why we’re proud today to announce the HP OfficeJet Pro portfolio redesigned with the specific needs of the SMB in mind. This new portfolio is a huge leap forward and features our latest and our most reliable, convenient, and sustainable printing solutions designed to help growing businesses supercharge their productivity at home, in the office, or a creative studio.



Maximizing Productivity Like a Pro

With cloud-integrated solutions, including HP SmartApp,2 HP Wolf Security protection and self-healing dual band Wi-Fi, we reimagined the OfficeJet Pro series to help growing businesses stay ahead in today's fast-paced world with key features that include:

  • Up to 45% recycled plastic3 in all printers in the series
  • Convenience and cost savings with HP Instant Ink, the world's first smart ink delivery service4
  • Time-saving features on HP SmartApp2 delivering enhanced productivity
  • A fuller range of vivid colors to meet designers' expectations in an industry-first wide format ink printer with P3 color support5
  • Larger touch screens and a new modern interface for faster task completion 


Enabling Sustainability Without Compromise

83% of SMBs believe sustainability in the workplace is important.6 At HP, we agree. So we refreshed the OfficeJet Pro series to offer a more sustainable ink7 cartridge option, the new HP EvoMore.

HP EvoMore is the most sustainable cartridge in our ink cartridge range yet7 and has been designed based on customer feedback to deliver printing with fewer interventions, less waste and easier recycling:

  • Less cartridge replacement, reducing businesses’ carbon footprint and waste, with double the printed pages per cartridge8, 7
  • Easy recycling, with an HP Planet Partners recycling envelope included in the box9, 10
  • Built-in forest protection and restoration in alliance with the Arbor Day Foundation11
  • Recycled content12 in every cartridge

Sustainability is critical for these customers, and so is quality. In fact, 86% of SMBs say quality is the most important print feature6 they need. Rest assured, HP EvoMore is built on the foundation of Original HP Ink quality and reliability – with prints that last more than 200 years.13

HP EvoMore joins the HP EvoCycle toner cartridge in our sustainable supplies line up. EvoCycle toner cartridges are made with a minimum of 75% reused components and closed-loop recycled plastic,14 and 45% reused and recycled material by absolute weight.15 They are designed to have a lower carbon footprint compared to standard cartridges, and are our most sustainable toner cartridges yet.16 Following a successful market introduction in Europe, EvoCycle is expanding to the US and Canada. 


Stress-free Printing to Simplify Your Life at Home

For home printing, more than 8 in 10 consumers rate their printer to be essential for their daily life with 78% saying their printer’s reliability makes their daily tasks easier.6 So to make printing at home a breeze, today HP also launched the HP DeskJet 2800/4200/4900 All-in-One Printer series. Part of the most sustainable inkjet portfolio,17 the new DeskJet lineup contains the most post-consumer recycled content of any HP home printer with 60% recycled plastic.18 Leveraging HP’s best and most reliable Wi-Fi connectivity19 and the world’s first smart ink delivery service,4 printing at home has never been simpler or more convenient.


Pricing and Availability

For more information, including pricing and region availability:   

  • HP OfficeJet Pro Series availability varies per region20
  • HP EvoMore cartridges are expected to be available in Spring 2024
  • HP DeskJet Printer Series availability varies per region21
  • HP EvoCycle is currently available in the UK, Germany and France and is expected to be available starting next month in NA

For more information on HP Imagine, visit our newsroom.

About HP

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HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit:


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