Press Blog
HP Rolls Out a “GEM” of a Partner Rewards Program
Rose Genovese, North America Loyalty Strategy Manager, PC and Print Division
May 30, 2019
Rose Genovese, North America Loyalty Strategy Manager, PC and Print Division
The HP Blue Carpet Incentive Program has been successfully training and rewarding hardworking sales representatives in Canada since 2007 and the United States since 2012. It is undoubtedly one of the most comprehensive and well-known channel initiatives in the tech industry that is constantly being reinvented.
To that end, HP Blue Carpet is rolling out an exciting new program—patterned loosely after loyalty and rewards programs we all use in our daily retail experiences—called the GEM Club.
The GEM Club, which launches on Thursday, May 30, is available through March 31, 2020 and rewards individual partner sales representatives registered to Blue Carpet with digital jewels as they vie for elite membership. At the end of the one-year program, the 10 highest-performing representatives across the United States and Canada will win a three-night getaway to an exclusive island retreat 1 in the Bahamas for their engagement with the program.
In addition, each month and quarter, HP will reward and recognize the top three representatives who collect the most GEMS with points on their reloadable Blue Carpet rewards card.
GEM Club Offers Diverse Offerings and Programs
The GEM Club promotion, now available through May 2020, rewards select sales representatives registered to Blue Carpet with digital jewels for completing various assigned tasks in four different categories:
- Survey (Sapphire);
- Training (Topaz);
- Referrals (Ruby);
- Engagement (Emerald)
HP GEM Club Dashboard
Leveling the Playing Field
The objective of the GEM Club program is to help channel representatives step up their game and reach their next level of expertise, ultimately helping them sell more HP products and solutions. Many already do a wonderful job, but sales-based incentives often seem to favor larger, better-resourced partner companies over smaller ones. Therefore, this program is partially intended to level the playing field—it is HP’s way of rewarding all sales representatives for engaging with us to learn more about our offerings and to sell more effectively.
Knowledge is power. To become trusted HP technology advisors to clients, it is imperative to have a comprehensive working knowledge of everything we have to offer. It creates opportunity and can be the difference between closing an upcoming sale or never hearing from a client. GEM Club offers partners a fun, engaging way to learn from HP throughout the year with opportunities for winning prizes along the way. But the real reward is the added level of knowledge gained by completing all of the in-depth tutorials, sharing case studies and testimonials, and engaging in the exercises we put in front of them.
At the end of this journey, our goal is for sales representatives to have the ability to speak to clients more authoritatively – and win more business.
Footnotes and disclaimers
About HP
Media Contact
HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: HP.com.
Contact: MediaRelations@hp.com
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