Press Release: December 06, 2011

Elders Australia Signs Outsourcing Agreement with HP

HP helps agribusiness company drive efficiency and innovation

PALO ALTO, Calif. -- HP Australia Pty. Ltd. today announced that Elders Australia Ltd., a 172-year-old rural services and automotive company, has signed a seven-year infrastructure and applications services agreement.

Under the agreement, Elders will use cloud technology to cost-effectively deploy its enterprise technology refresh program – Project Connect.

Using HP Enterprise Cloud Services, Elders will have secure processing capacity and real-time data access that will enable the company to rapidly adjust to the changing business conditions inherent in agribusiness. As a result, Elders can drive innovation by bringing new products and services to market faster, without the typical lengthy capital acquisition and systems deployment processes.

“Outsourcing to HP is a core part of our transformation program,” said Shaun Hughes, chief information officer, Elders Australia Ltd. “HP’s cloud will provide us with a robust infrastructure and service delivery model that enables us to scale up for each of our program releases, and the applications methodologies and tools HP brings to the table enable us to de-risk the legacy development components of our build.”

A phased program over the next four years will enable Elders to utilize a combination of existing technology in conjunction with automated processes and procedures for application and infrastructure management and security. This HP hybrid delivery approach offers Elders the benefits of a multisourced service environment without the associated complexity and costs of managing each component separately.

HP will provide Applications Management while moving much of the legacy applications environment to a private cloud, which will provide a platform for developing, testing and production. As a result, Elders will realize improved applications performance, quality and reliability backed by measurable service levels.

HP also will provide a full scope of Infrastructure Technology Outsourcing services to modernize and refresh the technology environment. HP Data Center Services will help to ensure high availability of IT services and continuous reliable operations. HP also will provide Network Management Services to remotely manage and monitor Elders’ 540 distributed networks across Australia.

To protect Elders’ business, HP will deliver a set of Security Services, providing comprehensive security oversight of the managed environment based on compliance to Elders’ security policies and standards.

HP will use products from its HP Software suite to synchronize Elders’ technology infrastructure with the Information Technology Infrastructure Library (ITIL) Version 3 service management framework. To prepare for a cloud environment, HP will refresh Elders’ hardware with HP BladeSystem servers, HP Storage and ESL E-series Tape Libraries.

In addition, HP will deliver Workplace Services for all of the company’s computing devices such as desktop and notebook PCs, handheld devices and printers.

HP will deliver these infrastructure and applications services from HP global delivery centers in Australia and the Philippines, which give clients like Elders greater flexibility and cost-efficiencies while minimizing risk.

“Firms like Elders realize this sort of longevity by knowing their business and customers,” said Alan Bennett, vice president, Enterprise Services, HP South Pacific. “The HP team will use our deep technology and applications experience, combined with our knowledge of cloud computing, to help Elders achieve its next level of innovation.”

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About Elders Limited

Elders is one of Australia’s most historic companies. Established in 1839, Elders has built an unmatched record and reputation as a trusted advisor, supplier and agent for Australian primary producers for 172 years. Listed on the Australian Stock Exchange, Elders Limited incorporates the Elders rural services businesses and the forestry and automotive operations acquired and developed by Futuris Corporation.

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