Press Release: November 17, 2010

HP to Offer Customizable Wall Décor Featuring Nickelodeon’s “Dora the Explorer,” “SpongeBob SquarePants,” “Go, Diego, Go!” and “iCarly”

Nick Walls by HP are easy to install and remove

PALO ALTO, Calif. -- HP and Nickelodeon today announced the availability of Nick Walls by HP, quick and simple to install wall décor featuring themes from popular Nickelodeon shows including “Dora the Explorer,” “SpongeBob SquarePants,” “Go, Diego, Go!” and “iCarly.”

Parents in the United States can now visit the online Nick Walls by HP store to create their unique designs and place an order for delivery in time for the holidays.

“HP is the only company with the ability to merge our advanced printing technology with an innovative design interface and licensed content partnerships to create an exciting new interior décor option for the home,” said Glen Hopkins, vice president and general manager, Global Media Business, HP. “Nick Walls by HP is our first customizable wall décor and we look forward to offering additional options that will satisfy a wide range of ages and interests in the near future.”

Customers can choose themes from popular Nickelodeon shows by going to the Nick Walls by HP store at The easy-to-use online portal enables customers to personalize their designs by selecting and arranging images of characters, animals, flowers, landscapes and more. In addition, Nick Walls by HP can be customized to fit the exact dimensions of the room while designing around fixed elements such as windows, doors and light switches. 

“This product offers a fun way to make the Nickelodeon characters kids love a part of their room design,” said Leigh Anne Brodsky, president, Consumer Products, Nickelodeon. “HP’s groundbreaking technology makes it simple for parents to personalize their kids’ rooms with Nickelodeon imagery that looks vibrant and is a true representation of how our shows and characters look on screen.”

Easy and affordable customized décor

Unlike traditional wallpaper, Nick Walls by HP is easy to install and remove – all it requires is water and a sponge. It is printed on PVC-free paper with odor-free water-based inks and meets the GREENGUARD Children & Schools standard for low-emitting products.(1)

The custom wall panels are shipped to the customer’s home with personalized, easy-to-follow instructions. Customers also will have the option to purchase a toolkit to further simplify the installation process. HP Wall Art provides maximum customization at an affordable cost, with pricing starting at $3.99 per square foot.(2) Customers placing holiday orders in November will automatically receive a 10 percent discount at checkout. 

Content options to expand in 2011

Nick Walls by HP is the first line of designs from HP Wall Art. HP plans to expand the service over the next year, giving consumers the opportunity to bring their favorite movie heroes, musicians, sports personalities and even their own photos to life in their homes.

About Nickelodeon

Nickelodeon, now in its 31st year, is the No. 1 entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the No. 1-rated basic cable network for 16 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

(1) HP PVC-free Wall Paper printed using HP Latex Inks is listed in the GREENGUARD Chemical Emissions Listing for low-emitting products and meets the GREENGUARD Children & Schools standard. The print is neither GREENGUARD nor GREENGUARD Children & Schools Certified. The GREENGUARD Environmental Institute is an American National Standards Institute (ANSI) authorized standards developer that establishes acceptable indoor air standards for indoor products, environments, and buildings. See

(2) Estimated U.S. street prices. Actual prices may vary.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at