Press Release: November 04, 2010

HP Powers New Generation of Filmmakers at AFI Conservatory with Z Workstations

LOS ANGELES -- At the AFI Conservatory, the Master of Fine Arts program of the American Film Institute, a new generation of storytellers is producing films using HP Workstations.

The HP Lab at AFI Conservatory is powered by HP Z 800 Workstations, which give AFI Fellows the advantage of more than 20 HP exclusive design innovations with features including 3-D, animation, stop-motion video, and breakthrough lighting, sounds and background characteristics. The powerful devices enable the filmmakers to take their projects to the very edge of innovation with decreased production times that turn weeks into days, days into hours, hours into minutes, and minutes into seconds.

“The marriage of art and technology in storytelling is here,” said Robert Mandel, dean, AFI Conservatory. “HP’s generosity and the HP Z Workstations provide AFI Fellows the latest tools to tell their tales.”

Today’s most demanding industry applications are being fulfilled by HP’s cinema customers. Independent filmmakers and leading studios have used HP workstations to produce Hollywood blockbusters such as “Avatar,” “How to Train Your Dragon,” “Slumdog Millionaire,” “Monsters vs. Aliens,” “Bolt,” the “Shrek” series, “Bee Movie” and “Happy Feet,” and the special effects in “Spider-Man 3” and the “Pirates of the Caribbean” movies.

“It is imperative to provide the next great filmmakers with the tools they need to produce the films that will inspire their generation,” said Jeff Wood, director, Worldwide Marketing, Workstations, HP. “Customers around the world choose HP workstations for the best in performance and reliability, and we need future filmmakers pushing the limits of our workstations and bringing out the best in HP.”

AFI Conservatory was established in 1969 to train the next generation of storytellers and has graduated an impressive list of renowned filmmakers over its 40-plus year history. Some of these prestigious alumni will be screening their latest work at this year’s AFI Fest presented by Audi, including director Ed Zwick with the world premiere of “Love and Other Drugs” and director Darren Aronofsky with “Black Swan.”

Now in its 24th year, AFI Fest presented by Audi is Los Angeles’ longest-running international film festival. The eight-day festival takes place in the heart of Hollywood Nov. 4-11 at the historic Grauman’s Chinese Theatre, the Mann Chinese 6 at the Hollywood & Highland Center, and the Egyptian Theatre. It is recognized by the Academy of Motion Picture Arts and Sciences as a qualifying festival for the Short Films category of the annual Academy Awards. Additional information about AFI Fest presented by Audi is available at

Today, HP’s award-winning Z series of workstations are used to design everything from running shoes and race cars to animated characters and deep-sea submersibles, as well as to manage research labs, mission-critical IT environments and billions of dollars of tradable securities. HP’s workstations are designed to meet the needs of some of the most compute-intensive industries, including animation, graphic design, computer-aided design, architecture, photography, high-definition video, manufacturing, finance, scientific imaging, and oil and gas exploration.

More information about HP products, including product specifications and images, is available at

About AFI and AFI Conservatory

AFI is America’s promise to preserve the history of the motion picture, to honor the artists and their work, and to educate the next generation of storytellers. As a national, public-supported educational and cultural organization, AFI provides leadership in film, television and digital media and is dedicated to initiatives that engage the past, the present and the future of the moving image arts.

AFI Conservatory offers Master of Fine Arts degrees in six filmmaking disciplines: Cinematography, Directing, Editing, Producing, Production Design and Screenwriting. At the nation’s premier film Conservatory, aspiring artists learn from the Masters in a hands-on production environment with an emphasis on collaboration.

More information about AFI and the AFI Conservatory is available at

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Media contacts

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at