Press Kit: June 15, 2010

HP Software Universe, Washington, D.C. 2010

HP Software Universe is HP's biggest enterprisesoftware event of the year, bringing together clients, partners,executives, developers and engineers.

HP Software Universe 2010is a conference about moving forward to achieve business outcomesthat matter to IT organizations and their businesses. Press willlearn about new management solutions to help clients embrace hybriddelivery models, enabling faster time to market and increasedagility from application investments.

Overview | Executive bios | Supplemental materials


HP SoftwareUniverse News – June 15, 2010

HPAccelerates Client Adoption of Hybrid Delivery Models to ImproveApplication Outcomes

HP Speeds Innovation for Organizations with New Business ServiceManagement Software

HP Helps Clients Maximize Software Investments with NewServices

HP Reduces Organizational Risk and Speeds IT Innovation withAutomated Test Data Management


CollabNet to Collaboratewith HP to Streamline the End-to-End Development and QualityProcesses

Event photos andvideos

HPSoftware Universe 2010 - Bill Veghte and Robin Purohit(Video)

HPSoftware Universe 2010 - Customer and Partner Panel (Video)

HP Solution Showcase

HP Solution Showcase

HP Software Universe Main Stage: Day Two

HP Software Universe Press Conference: Anton Knolmar

HP Software Universe Press Conference: Bill Veghte

HP Software Universe Press Conference: Customer Panel

HP Software Universe Press Conference: (Left to Right) AnandEswaran, Bill Veghte and Robin Purohit

HP Software Universe Press Conference: Robin Purohit

HP Software Universe Executive Track

HP Software Universe Partner Summit

Executive bios

HP Software &Solutions Executive bios

Bill Veghte, executive vice president, Software & Solutions,HP

Robin Purohit, vice president, Software Products, Software &Solutions, HP

Paul Muller, vice president, Strategic Marketing, SoftwareProducts, Software & Solutions, HP

Jonathan Rende, vice president and general manager, BusinessTechnology Optimization, Applications, Software & Solutions,HP

Anand Eswaran, vice president, Global Professional Services,Software & Solutions, HP

Anton Knolmar, vice president, Worldwide Marketing, Software &Solutions, HP

Erik Frieberg, vice president, Marketing, Business TechnologyOptimization Operations, Software & Solutions, HP

Andy Isherwood, vice president, Software Services, HP

Kevin Bury, vice president, HP Software as a Service, Software& Solutions, HP

Mark Sarbiewki, director, Product Marketing, BTO Applications,Software & Solutions, HP

Kalyan Ramanathan, director, Business Service Management, Software& Solutions, HP

Marc Wilkinson, director, Cloud Global Practice, HP

Kelly Emo, senior product marketing manager, Applications, Software& Solutions, HP

Supplemental materials

Data sheets andbriefs

Data sheet: HP Test Data Management Software

Solution brief: HP Solution Management Services

Solution brief: HP Software Professional Services Business ServiceManagement Solutions

Service brief: HP Business Service Management Solutions HP SolutionDiscovery Workshop for BSM

Product images andscreen shots

Test DataManagement Designer Masking

Pre-configured and customdata masking functions are supported by HP Test Data Managementsoftware
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HP OperationsManager i

HP Operations Manager iautomatically correlates events from applications, virtual machinesfrom multiple vendors, physical infrastructure, and cloud services.This drastically cuts troubleshooting time in the most complex anddynamic IT environments.
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Run-Time ServiceModel

The Run-time Service Modelautomatically maps the dependencies between business services andIT infrastructure and updates the model it as it changes. Thisallows IT to collaborate to quickly solve complex problems witheach expert using a customized view based on a common datamodel.
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UnifiedApplication End User Monitoring and Reporting

This tool tracks overallapplication performance and allows users to see and compareapplication performance trends.
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Business ServiceManagement

A 360° view of BusinessService Management provides real-time updates on business impactand various locations where user sessions are affected.
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BusinessAvailability Center – Diagnostics

HP Diagnostics quicklydiagnoses the problem, lowering IT costs and reducing mean time torepair.
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BusinessAvailability Center – Diagnostics

HP Diagnostics captures detailed call profiles of server requestsand can correlate them back to a BPM transaction.
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About HP

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