Press Release: April 26, 2010

HP Energizes Channel Partners, Powers Growth at 2010 Americas Partner Conference

LAS VEGAS -- HP today outlined enhancements to its flagship channel partner program, the HP PartnerONE program, including its long-term growth strategy, during the first day of the HP Americas Partner Conference (APC), which runs through April 28.

“Our channel share is growing, and our channel partners are more profitable with our product lines than they’ve ever been before,” said Mark Hurd, HP chairman and chief executive officer, who will address channel partner attendees later this week. “HP will continue to invest in channel partners to increase partner profitability across our portfolio.”

As part of HP’s channel growth strategy, Stephen DiFranco, vice president and general manager of the Solution Partners Organization – Americas, HP, announced several enhancements to the PartnerONE program, including new programs around healthcare and small and midsize businesses (SMBs).

“We make changes to the PartnerONE program based on a balance between partner feedback and market conditions,” said DiFranco. “Today’s enhancements were developed to help partners accelerate growth in hot markets and provide them with a distinct business advantage.”

The changes, effective May 1, include:

  • Healthcare Elite identifies, equips and rewards partners who specialize in serving healthcare customers. Healthcare Elite joins an existing portfolio of designations that recognize partners for special skills in key markets and provides them with dedicated sales support, marketing benefits, priority leads and rebates.
  • SMB Elite Expansion provides more partners an opportunity to achieve and maintain full SMB Elite recognition and benefits. It is offered to partners who have demonstrated best-in-class competency in selling into the SMB space. SMB Elite partners receive dedicated sales support, marketing benefits, priority leads and significant rewards and benefits to help them deliver a superior customer experience.
  • Imaging and Printing Group Supplies Credit counts the revenue from the sale of HP imaging and printing supplies from all HP Authorized Partners and Supplies Authorized Distributors in determining PartnerONE membership levels, such as Business, Preferred and Elite. This change will enable partners to quickly upgrade their membership levels and earn greater benefits with marketing subsidies, distinctive branding, additional leads, growth accelerator benefits and more.

More than 1,000 HP partners from across the Americas are attending APC, where, in addition to Hurd and DiFranco, they will hear from HP executives Ann Livermore, executive vice president, Enterprise Business; Todd Bradley, executive vice president, Personal Systems Group; and Vyomesh Joshi, executive vice president, Imaging and Printing Group.

APC also sets the stage for more than 50 informative and interactive breakout sessions and hundreds of one-on-one meetings with HP executives and partner attendees, designed to align strategies for profitable growth throughout the year.

More details about the HP Americas Partner Conference and the HP PartnerONE program are available at and

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This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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About HP

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