Press Release: April 23, 2010

HP SkyRoom Technology Transports Richard Branson to Global Environmental Summit in Seoul, South Korea

PALO ALTO, Calif. -- In a presentation to the Business for Environment Global Summit (B4E), Sir Richard Branson, founder and president of the Virgin Group, addressed business and government leaders via HP SkyRoom video conferencing and collaboration technology.

As an international conference focused on business-driven action for the environment, B4E is an ideal showcase for the use of solutions like HP SkyRoom that are less carbon-intensive and demonstrate more sustainable ways to live, work and connect.

Using HP SkyRoom, Branson was able to speak live(1) at B4E without travelling to South Korea. With this videoconferencing tool, companies now have the power to change the economics of travel and reduce their carbon footprint while preserving the value of human interaction.

By using HP SkyRoom instead of making one round trip from London to Chicago, one person saves 3,000 pounds of emitted carbons into the environment. It would take 30 square kilometers (11.6 acres) of rain forest a full year to absorb all of this pollution.

HP SkyRoom is software that enables easy and affordable virtual meetings and encourages collaboration. It allows users to share ideas in real time and enjoy face-to-face communication with fully interactive 3-D graphics and high-definition (HD) video.

For decades HP has been an environmental leader, driving company stewardship through product design, reuse and recycling as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain, by providing practical solutions to make it easier for customers to reduce their climate impact and through its research on sustainability solutions that support a low-carbon economy. More information is available at

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HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

HP SkyRoom was designed for business use over a corporate network. Today’s use at the B4E Conference included the special installation of a virtual private network to allow the use of HP SkyRoom for Branson to join the main event.

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© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at