Press Release: March 04, 2003
Topics: Environment

HP Announces "Smart" Cooling Solution for Data Centers

Reduces Energy Consumption, Costs
PALO ALTO, Calif., March 4, 2003

HP (NYSE:HPQ) today announced a "smart" cooling solution for the design of data centers that could dramatically reduce energy use and save enterprise users millions of dollars annually.

Created in HP Labs, the solution uses computational fluid dynamics -- like that used to improve airplane design -- to create a 3D model of temperature distribution throughout a data center. It then recommends strategic placement of computing resources and air conditioning equipment to optimize energy use for cooling.

"Increasingly powerful microprocessors and systems are leading to higher heat densities in data centers," said Juergen Rottler, vice president, marketing, strategy and alliances, HP Services. "By making energy-efficient cooling a part of the overall data center planning process, we believe we can improve space utilization, control real estate expense, assure business continuity and cut the cost of cooling in major data centers by as much as 25 percent."

The solution is part of the breakthrough HP Utility Data Center, which is intended to help customers to improve IT asset use and avoid over-provisioning by enabling dynamic reallocation of resources. Smart cooling services also may be used in the expansion, upgrade, migration or consolidation of existing data centers. The services also can be applied to address specific conditions of over-heating, avoiding the potential of an interruption in data center operations.

HP Services will offer interested customers an analysis of their data centers to determine whether the HP smart cooling solution could benefit them. After collecting data about floor space, computational requirements and planned or existing cooling systems, the analysis is performed by specially trained experts, using methodology developed by HP Labs.

The service cost could be offset by energy savings. For example, a future 30,000-square-foot data center with 1,000 racks might require 10 megawatts to power the computing infrastructure and half that amount -- 5 megawatts -- to dissipate and remove the heat. At $100 per megawatt hour, the cooling alone could cost up to $4 million per year. HP researchers believe a smart cooling analysis could reduce cooling expenses at a data center of this size by 25 percent -- $1 million annually.

HP provided a 3D thermal analysis for PDI/DreamWorks, creators of the Academy Award-winning film "Shrek," at its Palo Alto studio. A similar effort is under way for the Pacific Northwest National Lab (PNNL) in Richland, Wash., to ensure the continuous availability of its high-level systems. PNNL is working with HP to enhance its implementation of the solution.

HP's smart cooling solution enhances its comprehensive suite of scalable data center services, which includes consulting, evaluation/assessment, multidisciplinary architectural and engineering services complete with facility commissioning and sign-off. Additional services include IT relocation, move-in and system setup, giving customers access to a single provider of services to meet all of their needs from conceptual facility design to network and system startup, regardless of the scale of the requirements.

In addition to static smart cooling, HP Labs is working on dynamic smart cooling for future data centers.

"Dynamic smart cooling will direct cooling resources within the data center precisely where and when needed as computing requirements rise and fall during operation," said Chandrakant Patel, principal scientist, HP Labs, who heads up the research. "Dynamic smart cooling also will redistribute the computer workload within data centers or within a global network of data centers to achieve cooling energy efficiency."

About HP

HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its acquisition of Compaq Computer Corporation on May 3, 2002. More information about HP is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's annual report on Form 10-K for the year ended October 31, 2002, as filed with the Securities and Exchange Commission on January 21, 2003, and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation to update these forward-looking statements.

About HP

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