Press Release: September 03, 2003

New HP Ads Map Intricacies of Mail Delivery

United States Postal Service spotlighted in +hp ad campaign
PALO ALTO, Calif., Sept. 3, 2003

HP (NYSE:HPQ) is celebrating its longstanding relationship with the United States Postal Service with a nationwide advertising campaign highlighting the role of HP technologies in the mail processing and delivery process.

HP's relationship with the U.S. Postal Service began in 1979 and has evolved to include a broad range of technology solutions that today touches virtually all 650 million pieces of mail that move through the postal system daily.

"Advanced technology enables the Postal Service to remain relevant in the 21st century and provides us with the ability to service the nation with affordable and efficient universal service," said John E. Potter, postmaster general and chief executive officer, United States Postal Service.

"For nearly 25 years, we've worked hand-in-hand with the Postal Service to create, customize and deploy technologies to help the organization run more efficiently and effectively," said Peter Blackmore, executive vice president, HP Enterprise Systems Group. "As the needs of Postal Service customers have evolved, so has the relationship between HP and the Postal Service, and we look forward to helping the USPS become an even more adaptive enterprise for its customers."

Ads Celebrate a Decade of Technological Innovation

The HP and U.S. Postal Service relationship, which has been distinguished by the Postal Service with numerous awards including the prestigious Postmaster General Award and five Postal Service Quality Supplier Awards, is being celebrated with a nationwide advertising campaign. Launched today, the campaign highlights the companies' joint achievements by showcasing the "behind the scenes" technologies that enable the Postal Service to run smoothly.

"The U.S. Postal Service is an organization that performs miracles daily. Imagine what's required to process 27 million pieces of mail every hour and ensure 650 million letters and packages find their way to the right mailboxes every day," said Allison Johnson, senior vice president, HP Global Brand and Communications. "We're extremely proud that HP plays a key role in making it happen -- rain or shine -- and we're proud to showcase this important partnership as part of our brand campaign."

The ad campaign is part of the +hp branding campaign that highlights the achievements of the company's top customers, such as Starbucks, Dreamworks, Bang & Olufsen,, NYSE and BMW, and will include television, print and interactive spots.

Starting today, print ads will appear in the Wall Street Journal, New York Times, USA Today and Washington Post. Television spots will begin Sept. 4, appearing alongside major football programming throughout the season, as well as primetime programming.

The campaign was created by San Francisco-based Goodby, Silverstein & Partners, the agency that created the award winning +hp campaign. The TV spots feature work from world-renowned special effects director Stan Winston, best known for creating some of the most recognizable big screen characters like Jurassic Park's dinosaurs and the Terminator, and director Fredrik Bond, who also directed HP's "Digital Crime Fighting" TV ad, which was honored with 2003 Clio, Andy and Icon awards to name a few.

HP's Technology Solutions Help U.S. Postal Service Ensure Top-notch Delivery

HP technology solutions are tailored to meet the needs of the U.S. Postal Service and its customers to help ensure the prompt, efficient delivery of the 86 million pounds of mail processed through the organization's mail processing centers every day.

HP Adaptive Enterprise and technology service solutions provided to the Postal Service include:

  • HP AlphaServer systems run the National Directory Support System, which is responsible for fulfilling and providing linkages to the automated sorters that move mail in more than 300 centers nationwide. This system validates every package and letter address that is scanned.

  • HP developed and supports the U.S. Postal Service Web tools that make it easy for e-shoppers to make returns, track packages, get shipping rates and check transit times for orders. On average, the Postal Service application program interfaces - developed and supported by HP - handle more than 800,000 transactions daily.

  • HP and the Postal Service have designed a highly sophisticated, Web-based customer mail acceptance and information system, PostalOne!, which streamlines the mail acceptance and postage payment process by providing consistent verification, improved tracking and access to information, as well as eliminating paperwork.

  • HP NonStop servers run the international and military mail automation for all the Postal Service's International Service Centers and major international airports in the United States, and on U.S. military bases in Germany, Korea and Japan.

About the U.S. Postal Service

The United States Postal Service proudly connects friends, families, neighbors and businesses in this country through the U.S. Mail and has done so for over two centuries. Delivering to over 140 million addresses every day, it is the largest independent agency of the executive branch of the federal government, and receives no taxpayer dollars; is required to operate like a business, and can make no profit and is required to break even over time; and, supports itself solely through revenue from the sales of stamps, products and services. With annual revenues of nearly $68 billion, it is the world's leading provider of mail and delivery services, offering some of the most affordable postage rates in the world. The U.S. Postal Service delivers more than 43 percent of the world's mail volume - over 200 billion letters, advertisements, periodicals and packages a year - and serves seven million customers each day at its 38,000 retail locations nationwide.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium businesses. For the last four quarters, HP revenue totaled $71.8 billion. More information about HP is available at

© 2003 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.09/2003

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at