Press Release:
Topics: Honored for Excellence in Online Customer Service

The e-tailing group finds among the top 10 sites overall and a leader in its category
PALO ALTO, Calif., Jan. 27, 2005

HP today announced that its online consumer store,, has been ranked as one of the top business-to-consumer e-commerce sites for its excellence in online customer service in the 7th Annual e-tailing group Mystery Shopping Study.

Of the 100 sites shopped throughout the fourth quarter of 2004, was the only computer manufacturer/marketer to be ranked in the top 10 sites in customer service. was similarly recognized in 2003.

"We are honored to be recognized by the e-tailing group for our performance in customer service," said Pete Appl, general manager, "Our customers have always been the top priority at, and we are committed to providing them with a first-class shopping experience."

Founded in 1994, with the belief that new technologies enable promotion of products and services for the ultimate customer reach, the e-tailing group, inc. is a shopper-centric e-commerce consulting firm. In addition to consulting, the e-tailing group's proprietary Mystery Shopping and Merchandising Surveys help to set cross-channel standards for industry performance.

"We applaud as they have again delivered with their overall pre- and post-shopping experience while also creating a positive personalized experience for the customer," said Lauren Freedman, president, the e-tailing group. "Of the 11 technology merchants, our results show was the only merchant to make the grade for its impressive customer service offerings."

Each year, the Mystery Shopping Study evaluates 100 sites for excellence in customer service and communication. These sites were chosen for their ease of navigation, keyword search capabilities, real-time inventory function, post-order correspondence, email response time and order fulfillment.

About ( offers customers a one-stop shop for HP home and home office products - including customized HP Pavilion and Presario PCs, handheld devices, digital cameras, printers, printing supplies and digital entertainment products. Headquartered in Sunnyvale, Calif., was incorporated in May 1999 as a wholly owned subsidiary of HP. The company was launched as part of HP's strategy to reach its customers anytime, anywhere with personalized product features, end-to-end purchase convenience and excellent customer service.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2004, HP revenue totaled $79.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at