Press Release: May 18, 2007

HP and AMD Provide Technology Fit for a King in “Shrek the Third”

PALO ALTO, Calif., May 18, 2007

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HP and AMD (NYSE: AMD)today announced that their technology helped DreamWorks AnimationSKG create the digital magic audiences will experience in “Shrekthe Third,” released in U.S. theaters today.

HP ProLiant servers,workstations and notebooks powered by AMD64 processors enabled thecreation of technically challenging, detail-rich images and effectsin the latest film in the successful Shrek series. Additionally,producers benefited by using HP Halo Collaboration Studios toconnect DreamWorks teams from across the globe in a live virtualenvironment.

During the film productionprocess, HP ProLiant DL145 servers and HP xw9300 workstationspowered by AMD Opteron™ dual-core processors provided DreamWorksAnimation artists with the computing power necessary to renderincredibly detailed characters and simultaneously work on props andenvironments at a faster pace. For example, in a fraction of thetime it previously took, artists were able to create the individualstrands of hair in Merlin’s beard and Fiona’s hair, as well as theimpressive magic spells seen in the movie.

“AMD and HP are examples oftechnology companies that stay in tune with the needs of theartistic community, anticipating and addressing the technologyrequirements that are essential to the animation experience,” saidJeffrey Katzenberg, co-founder and chief executive officer,DreamWorks Animation SKG. “Thanks to AMD and HP’s ongoing supportand innovative technology, our digital artists are able to push theboundaries of animation and inspire audiences.”

DreamWorks Animation usedHalo Collaboration Studios to produce “Shrek the Third” byconnecting teams in Glendale and Redwood City, Calif., as well asinternational team members, so they could review thecomputer-generated characters using the system’s high-definitioncollaboration screen.

Additionally, DreamWorksAnimation production management staff streamlined a variety ofproduction activities by using HP nx6125 notebooks based on AMDTurion™ 64 X2 dual-core mobile technology. These innovativetechnologies made it possible for DreamWorks Animation teams towork more collaboratively, while saving time and travel costs,helping DreamWorks to achieve its goal of producing two animatedfilms per year.

“As DreamWorks’ preferredtechnology provider, HP recognizes that innovative tools in thehands of innovative artists help to produce memorable films,” saidShane Robison, HP executive vice president and chief strategy andtechnology officer. “With AMD’s dual-core processors powering ourtechnology, we have enabled DreamWorks to surpass the highstandards of computer-generated filmmaking that it set with thefirst two ‘Shrek’ films and create its most visually compellingstory yet.”

In this latest chapter of“Shrek,” King Harold, Shrek’s new father-in-law, falls ill, leavingShrek and Fiona to become the next rightful heirs to the throne ofFar, Far Away. Unwilling to forego his beloved swamp, Shrekrecruits Donkey and Puss in Boots to find Fiona’s rebelliouscousin, Artie, and install him as the new king. As the storyunfolds, Shrek and pals embark on an adventure through magicallands.

“AMD’s leading-edgeprocessor technology has enabled DreamWorks Animation artists towork at the speed of their imagination while constantly pushing theenvelope in the field of digital animation,” said Henri Richard,executive vice president and chief sales and marketing officer,AMD. “By collaborating with HP, we are able to provide new levelsof computing power to the art of cinematic animation and stay trueto our vision of delivering technology solutions that fuel artisticperformance.”

Consumers can harness thesame processing power in their own homes that animators used tocreate the vibrant world of “Shrek the Third” with desktop systemspowered by AMD Athlon™ 64 X2 dual-core processors and notebookspowered by AMD Turion 64 X2 dual-core mobile technology.

More information about HPand AMD’s work with DreamWorks is available at


Advanced Micro Devices(NYSE: AMD) is a leading global provider of innovative processingsolutions in the computing, graphics and consumer electronicsmarkets. AMD is dedicated to driving open innovation, choice andindustry growth by delivering superior customer-centric solutionsthat empower consumers and businesses worldwide. For moreinformation, visit


HP focuses on simplifyingtechnology experiences for all of its customers – from individualconsumers to the largest businesses. With a portfolio that spansprinting, personal computing, software, services and ITinfrastructure, HP is among the world’s largest IT companies, withrevenue totaling $97.1 billion for the four fiscal quarters endedApril 30, 2007. More information about HP (NYSE: HPQ) is availableat

AMD Opteron, Turionand Athlon are trademarks of Advanced Micro Devices, Inc. Shrek isa registered trademark of DreamWorks Animation L.L.C. Shrek theThird TM & © 2007 DreamWorks Animation L.L.C.

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; anticipated operationaland financial results; any statements of expectation or belief; andany statements of assumptions underlying any of the foregoing.Risks, uncertainties and assumptions include the achievement ofexpected results and other risks that are described from time totime in HP’s Securities and Exchange Commission reports, includingbut not limited to the risks described in HP’s Quarterly Report onForm 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes noobligation and does not intend to update these forward-lookingstatements.

© 2007Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

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