Press Release: May 22, 2008

HP Makes it Easy to Make Smart Environmental Choices with Unrivaled Portfolio of Printing Solutions

PALO ALTO, Calif., May 22, 2008

Related Links
»View the press kit

HP today unveiled a broadeffort to help make it easy for customers to reduce theenvironmental impact of their imaging and printing.

Targeting customersspanning individual consumers to large businesses, the wide-ranginginitiative includes elements such as:

  • an enterprise printing assessment service and a carboncalculator that together comprehensively address energy and paperuse, related carbon emissions and projected cost savings foroptimized printing environments;
  • a global paper policy governing the sustainable manufacture anduse of paper HP sells to customers and uses for packaging,collateral and its own office printing;
  • a new HP inkjet printer made almost entirely from recycledmaterials; and,
  • an HP Eco Highlights label that will help customers identifyenvironmental attributes of a given HP product or service.

Many of the announcementstoday are part of the new HP Eco Solutions program, which helpscustomers identify HP initiatives, products and services designedwith the environment in mind.

“HP is focused on helpingall of our customers – from consumers to enterprises – reduce theirenvironmental impact,” said Vyomesh Joshi, executive vicepresident, Imaging and Printing Group, HP. “Over the past ninemonths we’ve helped several Fortune 500 customers realize up to a30 percent reduction in their carbon footprint related to imagingand printing by using a variety of HP tools and services.”

Furthering its commitmentto environmental responsibility in the area of imaging andprinting, HP also pledged to:

  • improve the overall energy efficiency of its ink and laserprinting products by 40 percent(1) by 2011;
  • increase the amount of recycled materials used in its inkjetprinters by three times by 2010 (relative to 2007);
  • quadruple the number of HP Halo Collaboration Studios atcompany sites worldwide by 2009, resulting in an expected reductionof more than 20,000 trips and millions of dollars saved in travelannually; and,
  • surpass 250 million cumulative HP inkjet and LaserJetcartridges recycled in 2008, helping the company reach its goal ofrecovering 2 billion pounds of computing and printing equipment by2010.

HP Eco Solutionsprogram

HP Eco Solutions is acompany-wide program created to help customers easily identifyenvironmental initiatives, products and services designed with theenvironment in mind. Elements of the program include:

  • The clear and simple-to-read HP Eco Highlights labelhelps customers understand the environmental attributes of aspecific product, tool or service. The label will be used acrossall HP product categories, with the newly introduced HP DeskjetD2545, HP LaserJet P4015x, LaserJet P4515x and LaserJetP4515xm(2) printers being the first products to featureit. Customers can locate the Eco Highlights label on packaging, theweb and in data sheets.
  • HP Auto-On/Auto-Off Technology can improve energyefficiency up to three times in HP LaserJet personal devicesbeginning in 2009, and over 20 times as the technology continues tobe incorporated throughout the rest of the LaserJet line. Thissavings is achieved by enabling the printers to go into a deepsleep mode – using less than one watt of power – after a period ofinactivity, and then quickly powering back on after sensingactivity again.
  • The HP Carbon Footprint Calculator for printing allowscustomers to compare the carbon footprint of their existing printerfleet to that of a new, optimized fleet to understand how they canreduce their impact on the environment. The calculator assessesprinter energy and paper use, the carbon impact of usage andassociated monetary costs based on geographical energy assessments.Customers may access the calculator online at the end of June orwork directly with HP to build a baseline annualized estimate oftheir printer fleet’s carbon footprint.
  • The HP LaserJet Power Calculator enables micro, smalland medium business customers to compare product-specific energydata from popular HP LaserJet printers with data from competitors’products. Customers also can compare new HP LaserJet products witholder HP models to illustrate energy savings in kilowatt hours andestimated dollars achieved simply by upgrading their older devices.It is available at
  • A new addition to HP’s existing suite of services, the HPEco Printing Assessment helps customers assess their energyconsumption, paper usage and carbon emissions, and recommends waysto use less energy and paper, recycle more and reduce the impact ofimaging and printing.
  • Finding new uses for recycled materials, HP introduced the HP Deskjet D2545 Printer, the company’s first printer madealmost entirely from recycled plastic material. Eighty-threepercent of the printer’s total plastic weight is made from recycledplastics and it uses HP 60 ink cartridges, which are molded fromrecycled plastic resins. Additionally, the overall packaging forthis printer is 100 percent recyclable. The printer is ENERGY STAR®qualified and features HP Smart Web Printing, which lets userseasily combine portions of numerous web pages onto one page to savepaper. The HP Deskjet D2545 Printer is currently available inWal-Mart stores and the HPHome & Home Office Store for an estimated retail price of$44.99.(3)
  • Lastly, HP plans to introduce this summer a printer that willfeature recycled plastic derived from the company’s "closed loop"plasticrecycling system, which incorporates a variety of post-consumerrecycled plastics, from HP inkjet cartridges to water bottles.

HP paperpolicy

HP’s global paper policy isan important part of the company’s effort to help itself and itscustomers lower their environmental impact through energy andresource savings, digital alternatives, and reuse and recyclingprograms. HP is pledging to reduce the environmental impact of thepapers the company buys, uses and sells by establishing one of themost comprehensive paper policies in the industry. HP’s paper policyincorporates six guiding principles that apply worldwide to HPbranded paper, as well as paper used for HP’s internal operations,external marketing collateral and product packaging.

HP’s policy sets guidelinesfor the entire lifecycle of paper. The company will ensure that rawmaterial inputs are used efficiently, give preference to supplierswho source fiber from credibly certified, sustainable forests andminimize carbon production and waste in the manufacturing process,and enable the responsible use and recycling of paper. HP plans toreport on the company’s progress in implementing the policy andreducing the environmental impact of its paper usage.

Related to this policy, HPis pledging that 100 percent of its consumer photo paper will bederived from suppliers certified under a forestry certificationprogram(4) by the end of 2009. HP is the world’s No. 1selling brand of inkjet photo papers(5) and, with thispledge, becomes the first company to ensure that it makessustainable sourcing and production choices throughout its entirepaper supply chain.

Environmentallyresponsible clear packaging design

HP has engineered a way topackage its high-end printers that, on average, cuts the volume ofpackaging materials needed to ship these products in half. The newclear packaging design eliminates the need for an outer corrugatedbox and extensive foam packaging, instead using minimal foam andsupports along with a durable transparent film to encase theproduct for shipping. The outer transparent plastic film is madefrom the same recyclable materials as plastic milk jugs, andcustomers will have less packaging to manage when they receivetheir products.

HP is the first in thetechnology industry to apply this method to printing products.Beginning this summer, the company plans to use the new packagingdesign for shipping large printers with copier-like functionalitythat are on a stand or wheels. HP first applied the concept onexisting multi-function printers and will use it to ship recentlyintroduced products such as the HP LaserJet M5035x MFP.

Digital printingalternatives

HP has a long history ofbringing to market digital printing alternatives that reduce acustomer’s environmental footprint.

Earlier this year, thecompany showcased digital solutions for the retail photo printingmarket that consume three times less energy than comparable silverhalide products and reduce the chemical and water waste associatedwith traditional photo processing.

Additionally, HP advancedthe trend of print-on-demand publishing with the introduction ofseveral new digital presses and workflow solutions over the past year.According to Pira International, up to 30 percent of traditionalbook stock remains unsold and is eventuallyre-pulped(6); with digital print-on-demand bookpublishing, excess inventory is significantly reduced.

The company also recentlyintroduced HP Latex Printing technology, which offers print serviceproviders a compelling alternative to traditional large-formatprinting methods by using water-based inks instead of solvent-inktechnology which can be harmful to the environment.

More information aboutthese announcements and HP’s social and environmental history isavailable at

HP and theenvironment

For decades HP has been anenvironmental leader, driving company stewardship through itsholistic design for environment strategy. HP influences industryaction through its long-standing commitment to maintain supplychain responsibility, sustain energy efficient operations, reduceits climate impact and offer product reuse and recycling options.HP also makes it easier for customers to recognize environmentallypreferable features through HP Eco Solutions, a program that helpscustomers identify products and services designed with theenvironment in mind. More information is available at


HP focuses on simplifyingtechnology experiences for all of its customers – from individualconsumers to the largest businesses. With a portfolio that spansprinting, personal computing, software, services and ITinfrastructure, HP is among the world’s largest IT companies, withrevenue totaling $110.4 billion for the four fiscal quarters endedApril 30, 2008. More information about HP (NYSE: HPQ) is availableat

(1) Averageenergy efficiency per unit shipped for 2005 using industry-standardmeasurement benchmarks. Efficiency is defined in terms of kilowatthours (using the Total Electricity Consumption Method)/pages perminute. These families represent more than 32 percent of HP inkjetprinters and more than 45 percent of HP LaserJet printers shippedin 2005.

(2) The HPLaserJet P4515xm is only available in Europe, the Middle East andAfrica.

(3) EstimatedU.S. retail price. Actual price may vary.

(4) Suppliersare certified by an independent third-party forestry certificationprogram that validates proper sustainable forestry managementpractices. Certification programs include: Forest StewardshipCouncil, Programme for the Endorsement of Forestry Certificationsand Sustainable Forestry Initiative.

(5) Based ontotal sheets sold of inkjet photo papers worldwide in 2007. Source:Lyra Research, Inc.

(6) PiraInternational, 2007.

ENERGY STAR is aregistered mark owned by the U.S. government.

"This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; anticipated operationaland financial results; any statements of expectation or belief; andany statements of assumptions underlying any of the foregoing.Risks, uncertainties and assumptions include the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected results; and other risks thatare described in HP’s Quarterly Report on Form 10-Q for the fiscalquarter ended January 31, 2008 and HP’s other filings with theSecurities and Exchange Commission, including but not limited toHP’s Annual Report on Form 10-K for the fiscal year ended October31, 2007. HP assumes no obligation and does not intend to updatethese forward-looking statements.

© 2008Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at