Press Release: June 09, 2008

HP Launches RFID Service for Tracking Data Center Assets

PALO ALTO, Calif., June 9, 2008

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HP today introduced a newservice that enables customers to reduce property loss, increasesecurity and improve audit controls in the data center with radiofrequency identification (RFID) technology.

The HP Factory Express RFIDService tracks critical data center assets, such as HPfactory-built servers, storage devices and rack enclosures, socustomers can continuously monitor the equipment as soon as it isreceived at their facilities.

When deployed as part of afull RFID solution from HP and its partners, the service automatesand tracks device movement, providing an accurate inventory of allassets throughout their lifecycle.

RFID is a data-collectiontechnology that uses radio waves to remotely store and retrievedata to identify objects. It provides companies withup-to-the-minute supply chain visibility, including inventory,logistics and freshness dates.

“RFID has already provenitself to be invaluable for tracking assets,” said John Fontenalla,vice president, AMR Research. “This new service is key tostrengthening operational precision in a data center and ultimatelycustomers’ ability to lower operational risks.”
HP offers customers a breadth of advanced RFID-related technology,such as tags, readers, middleware and business applications, fortracking, tracing, inventory management and security. The companyalso provides RFID consulting and integration services and is anactive participant in global RFID standards development.

Data center assetmanagement is becoming crucial to customers, particularly thosewith thousands of servers in multiple data centers across severalgeographies. Many data centers operate with manual inventory listsand have low inventory accuracy. With moves, adds and changes,keeping track of technology devices can be complex.

HP’s RFID tagging processallows technology devices to be scanned from the factory to thecustomer without requiring workers to manually inventory eachasset. Customers can then quickly locate and maintain devices withminimal employee intervention, saving time and reducing loss ortheft of valuable technology assets.

“Escalating customer demandfor automated tracking led to HP’s development of this service,”said Frank Lanza, worldwide RFID director, Technology SolutionsGroup, HP. “As an early adopter of RFID in our own supply chain anda world leader in RFID, HP is uniquely qualified to help customerslower their total cost of ownership and mitigate security risksthrough RFID services and solutions.”

Pricing andavailability

The HP Factory Express RFIDService is available directly through HP or its channel partners inthe United States and Canada, or as part of HP Factory Express, a broad portfolio of pre-priced, configuredand integrated factory solutions and deployment services. Over thenext year, HP plans to extend the service to customers worldwidevia HP Factory Express locations in Brazil, Singapore and theUnited Kingdom.

There are two levels ofservice available. The HP RFID Factory Express Standard Serviceincludes standard generation-two RFID tags affixed to specific HPproducts or packaging with a unique Electronic Product Codeassignment and data tracking capabilities. The HP RFID FactoryExpress Custom Service allows for customized RFID tag placement andadditional RFID services from HP that transmit RFID trackinginformation from the factory to the customer.

The service costs between$5 and $10 for each individual tag, which can be affixed to theoutside of HP ProLiant and HP Integrity server systems, HPStorageWorks Enterprise Virtual Array products, HP StorageWorksModular Smart Arrays, HP server enclosures and HP rackinfrastructure. Additional RFID services and solutions from HP areavailable at an additional cost.

More information on RFID atHP is available at


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This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; anticipated operationaland financial results; any statements of expectation or belief; andany statements of assumptions underlying any of the foregoing.Risks, uncertainties and assumptions include the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected results; and other risks thatare described in HP’s Quarterly Report on Form 10-Q for the fiscalquarter ended April 30, 2008 and HP’s other filings with theSecurities and Exchange Commission, including but not limited toHP’s Annual Report on Form 10-K for the fiscal year ended October31, 2007. HP assumes no obligation and does not intend to updatethese forward-looking statements.

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