Press Release:

HP Personalizes Music

New HP Printable Tattoos reflect individual style
PALO ALTO, Calif., Oct.13, 2004

Digital music enthusiasts can now personalize the look of their Apple iPod from HP as easily as they customize their playlists with the launch of HP Printable Tattoos.

Starting today, people can visit and go to the tattoo gallery to create their own printable tattoos. People can import their personal digital photos or download exclusive tattoos designed by major music industry recording artists and award-winning designers.

Consumers can buy the ultra-thin HP Printable Tattoos nationwide in select retail stores or online at The tattoos are sold in 10-packs of printable glossy paper that are pre-cut in the shape of the iPod and are easy to apply and remove from the player's exterior. They are durable and water resistant, which helps protect the Apple iPod from HP from scratches and scuffs.

"Now you can personalize your iPod inside and out to express your own unique style," said Allison Johnson, senior vice president, Corporate Marketing, HP. "With the new HP Printable Tattoos you can change the design as often and as easily as you update your playlists. Your iPod becomes a fashion statement - a new way to express yourself."

Getting tattooed: Where to go

HP Printable Tattoos are sold in the music accessory aisle for $14.99. They will be available this month at, Circuit City, CompUSA, Fry's,, PC Mall and Radio Shack.

CompUSA will teach music enthusiasts how they can easily create and personalize their music players with the HP Printable Tattoos at CompUSA's Demo Days, taking place over the next month in most locations.

Also, while supplies last, will give away free pre-printed samples of the HP Printable Tattoos to customers who purchase an Apple iPod from HP.

Music for the eyes: The HP tattoo gallery

To enable music lovers to customize their tattoos, HP has launched an extension of its music site where anyone can download tattoo designs and the template for customizing their own. The new Web site will publish new tattoo designs from popular music artists, as well as unique tattoos created by leading graphic and fashion designers.

The site also will include the Apple iTunes top 10 list and a "most-downloaded" tattoo list. In addition, HP will debut fresh, exclusive content every month - such as backstage interviews, artists of the month, celebrity personal playlists and tattoo designs.

HP also is working with Universal Music Group (UMG) to offer consumers access to the latest album art from major recording artists. To kick off the new tattoo gallery, designs are available from Gwen Stefani, The Cure, Keane, Lloyd Banks, Sting, The Who, The Hives and Vanessa Carlton.

Consumers got a first glimpse of the new tattoos when more than 1 million subscribers to Rolling Stone magazine received a free pre-printed tattoo sample in the Sept. 30 special issue: The 50th Anniversary of Rock. The tattoo samples featured the UMG artists which are now available online.

"Personalization is a huge trend in the consumer market. People are customizing everything from their cell phones, to their shoes and even their cars," said Phil Leigh, president, Inside Digital Media. "HP tattoos are a way for iPod owners to make that personal statement about their portable music player."

HP Printable Tattoos are designed and compatible with the new Apple iPod from HP. The Apple iPod from HP is offered in two variations - 20 GB and 40 GB - and is available online at and at most major retailers in the United States, including Circuit City, CompUSA, Best Buy, Office Depot, Staples, Radio Shack, Fry's, and Costco. The estimated U.S. street price for the Apple iPod from HP 20 GB is $299 and for the Apple iPod from HP 40 GB is $399.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totaled $78.4 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at

Apple is a trademark of Apple Computer, Inc., registered in the U.S. and other countries. iPod and iTunes are trademark of Apple.

This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Quarterly Report on Form 10-Q for the period ended July 31, 2004 and other reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2003. HP assumes no obligation and does not intend to update these forward-looking statements.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at