Press Release: May 10, 2007

HP Expands Graphic Arts Portfolio to Help Customers Drive Growth

ROME, May 10, 2007

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HP today expanded itsgraphic arts portfolio to offer customers an even wider range ofdigital solutions that feature industry-leading productivity, printquality and color consistency.

The new solutions, whichfocus on accelerating HP’s growth in key areas of the printingmarket, enable customers to offer high-quality services,differentiate from competitors and, in turn, increase revenueopportunities. Highlights of the news announced at the 2007 HPGraphic Arts Summit include:

  • Two new HP Indigo presses – including the flagship HP Indigopress 5500, which is also available in a special photo package, andthe entry-level HP Indigo press 3500 – that are designed to bringindustry-leading productivity and digital offset print quality tocommercial printers;
  • The company’s first branded finishing accessory, the HP IndigoUV Coater;
  • The HP mPrinter 1700c, the company’s first process-color devicefor original equipment manufacturer partners;
  • The HP Designjet T Printer series, offering new levels of printquality and dependability to the technical market; and
  • The HP Designjet Z6100 Printer series, which offers amarket-leading combination of speed, quality and consistency toprint service providers and technical work teams.

Featuring more than 50digital solutions that enable the professional printing ofeverything from postage stamps to building wraps, HP’s graphic artsportfolio is designed for a wide variety of customers, includingcommercial printers and specialty businesses such as photomerchandise providers, direct mail houses, graphic design firms andtechnical organizations. By 2010, the value of pages printed in theglobal graphic arts market is projected to be $98billion.(1)

The new solutions inparticular focus on four key areas of the printing market:marketing collateral, direct mail, photography and technical, whichincludes architectural, engineering and construction,computer-aided design (CAD) and geographic information systems(GIS).

“The digital solutionsannounced today are not only easy to use, cost-effective and highquality, but also enable commercial printers to grow theirbusinesses with broader service offerings and increased profitmargins,” said Stephen Nigro, senior vice president, Graphics andImaging Business, HP.

Increasedperformance, options for HP Indigo portfolio

Extending the versatilityof the HP Indigo press 5000, the new HP Indigo press 5500 offerstangible, profit-enhancing improvements for commercial printers,including higher monthly duty cycles, fast ink replacement for spotcolors and support for a wider range of media, including economicaloff-the-shelf media.

Printing up to sevencolors, the HP Indigo press 5500 is ideal for high-volumeproduction markets such as marketing collateral, direct mail andbooks and manuals. For added value in the photo merchandise market,the press also supports new light cyan and light magenta inks forsix-color (CMYKcm) photo imaging.

Building on the success ofthe HP Indigo press 3050, the new HP Indigo press 3500 is a digitalproduction device available at an entry-level price. Designed forcommercial and in-plant printing firms, the press provides greaterquality and versatility for those looking to adopt digitaltechnology for the first time or to upgrade from color copiertechnologies.

HP also launched severalnew accessories for its line of digital presses. The HP Indigo UVCoater is the company’s first digital press finishing device and isideal for use on high-quality, color applications. A near-line,user-friendly device able to support multiple HP Indigo presses,the HP Indigo UV Coater protects printed materials against damagefrom finishing or mailing systems, while also adding high-valueappeal to printed materials by applying attractive gloss, matte andsatin UV finishes.

To enable efficientprocessing on new and existing HP Indigo press models, several newdigital front end (DFE) solutions are now available, includingVersion 1.2 of the HP Indigo Production Stream Server, Powered byCreo; Version 1.1 of the HP Indigo Production Manager DFE, andconnectivity to Screen Trueflow print workflow systems. All of thenew DFEs available for HP Indigo users offer robust, reliableperformance.

In addition, HP hascombined several of these new solutions to create the new HP Indigophoto package for high-value photo applications such as photobooks, albums and greeting cards. A new study conducted by theSpencerLab Digital Color Laboratory found that HP Indigo photopackage prints surpassed conventional silver halide processing,earning higher marks overall and ranking as good or better in threeout of four critical areas of print quality.(2)

The new package includesthe 5500 model press and the HP Indigo Photo Enhancement Server,which is designed to automatically detect and correct images inneed of sharpening and smoothing, as well as to improve contrastand shadow detail. The package also includes the new HP Indigo UVCoater and the HP Indigo Production Manager version 1.1 DFE, whichis scalable up to 16 RIPs and drives several presses.

For comprehensive businessdevelopment and support, the HP Indigo Capture program offers afull range of tools to help HP Indigo customers manage and growtheir digital printing businesses. In addition to customertraining, marketing tools and media locator services available onthe “my HP Indigo” online customer portal, the HP Indigo Captureprogram now includes comprehensive estimating tools that helpcustomers determine cost-effective conventional and digitalcrossover points for commercial and label printing.

Bringing color tothe front of the envelope

The new HP mPrinter 1700cbrings color to variable text and graphics, using HP’s low-cost,high-quality thermal inkjet technology. Developed by HP SpecialtyPrinting Systems, the HP mPrinter 1700c cost-effectively producesCMY-process color that can be used for personalized mail,transactional print and other operations.

The HP mPrinter 1700c isHP’s first offering to use process-color inkjet imaging, which isavailable for use in original equipment manufacturer partnertechnologies and provides a price/performance ratio that enablesvendors in the mail processing, in-line variable imprinting, andother markets to develop new, color-driven applications forstand-out highlights and graphics.

Reinforcing HP asthe trusted choice in large-format printing

HP introduced twoversatile, dependable HP Designjet printers for print serviceproviders (PSPs) and architectural, engineering, construction, CADand GIS professionals.

The new HP Designjet TPrinter series and HP Designjet Z6100 Printer series allow PSPs andtechnical professionals to expand their service offerings – fromcreating beautiful fine art reproductions and photographic-qualityprints to producing high-quality, precise line drawings and rendersin-house – all with a high level of color excellence.

The HP Designjet Z6100Printer series with HP Vivera pigment inks delivers vivid,high-impact prints at maximum print speeds – all with HP’sremarkable level of intuitive color management. The series is idealfor indoor and short-term outdoor banners and large-formatapplications such as photos and fine art prints, drawings, maps andrenders. The HP Designjet Z6100 also features HP DreamColorTechnologies, a certified system of color technologies and sciencesthat make it easy to produce accurate, predictable and consistentcolor across a series of digital color devices.

In addition, HP isdeveloping a compatibility certification program linked to the HPDesignjet Z6100 Printer series, and six RIP vendors are currentlyengaged in the initial pilot phase: Caldera Graphics, EFI, GMG,Onyx Graphics, PosterJet and SA International. Vendors will beawarded HP Designjet Z6100 Printer series Certified status aftermeeting the required compatibility criteria.

With print speeds up tothree times faster than HP’s previous offering in thiscategory,(3) the new HP Designjet T Printers series,which includes the HP Designjet T610 and T1100 Printer series,delivers superior results using technology innovations such as HPThree-black inks and new printheads. The Three-black ink setproduces true neutral grays, enabling enhanced detail andhard-to-achieve tones and, combined with HP Vivera inks, producesimages with even, subtle contrasts from vivid color to soft tones.The series’ large printhead design produces pinpoint line accuracyand crisp text with improved line accuracy to 0.1percent.(4)

In addition, the HPDesignjet T Printer series is widely compatible with CADapplications and readily connects to operating systems withHP-GL/2. HP has partnered with companies such as Autodesk, BentleySystems, Dassault Systèmes and ESRI to ensure HP Designjet TPrinter series users have connectivity and software compatibilitywith the industry’s key CAD and GIS applications.

More information on theabovementioned solutions and related offerings from the HP GraphicArts portfolio is available in an online press kit at


HP focuses on simplifyingtechnology experiences for all of its customers – from individualconsumers to the largest businesses. With a portfolio that spansprinting, personal computing, software, services and ITinfrastructure, HP is among the world’s largest IT companies, withrevenue totaling $94.1 billion for the four fiscal quarters endedJan. 31, 2007. More information about HP (NYSE: HPQ) is availableat

(1) HP internalestimates.

(2) Spencer& Associates Publishing, “Digital Presses Rise to a NewChallenge – HP Indigo press 5500 leads in Photographic PrintQuality,” April 30, 2007.

(3) Mechanicalprinting time on plain media in fast mode with economode oncompared to HP Designjet 800 series.

(4) Based onfour copies of 50 A1 pages using normal print quality on plainpaper. Intervention time not included.

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; anticipated operationaland financial results; any statements of expectation or belief; andany statements of assumptions underlying any of the foregoing.Risks, uncertainties and assumptions include the achievement ofexpected results and other risks that are described from time totime in HP’s Securities and Exchange Commission reports, includingbut not limited to the risks described in HP’s Quarterly Report onForm 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes noobligation and does not intend to update these forward-lookingstatements.

© 2007Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

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