Press Release: May 30, 2007

HP Unveils Print 2.0 – a New Era for Printing

New web-based printing services, tools, enterprise applications and technologies exemplify company’s strategy
NEW YORK, May 30, 2007

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HP today unveiled “Print2.0,” the company’s strategy for making printing relevant andempowering as both personal and professional content increasinglymoves from the desktop to the web.

At HP’s annual Imaging andPrinting Conference this morning, Vyomesh Joshi, executive vicepresident of the company’s Imaging and Printing Group, describedhow HP will seek to capture a significant share of the 53 trilliondigital pages estimated to be printed in 2010 alone – anopportunity valued at more than $296 billion.

Joshi identified three keyareas of focus of the Print 2.0 strategy:

  • Make it easier to print from websites, such as blogs and travelsites, and bring new printing capabilities to onlineproperties;
  • Extend the company’s digital content creation and publishingplatforms – for example, Snapfish and Logoworks – across customersegments spanning from consumers to enterprises; and
  • Deliver a digital printing platform that increases print speedsand lowers the cost of printing for high-volume commercialmarkets.

In its enterprise imagingand printing portfolio, HP also announced new applications,services and an enhanced solution partner program to helpbusinesses improve their imaging and printing workflow, managementand infrastructure.

“Today, we’re introducing anew era in printing. We’re redefining what it means to print andfurther accelerating the transformation from analog to digitalprinted pages,” said Joshi. “In today’s world of ‘mashed media’ –words, pictures, video, songs – the question becomes ‘How willpeople publish this content?’ Print 2.0 is the answer. This visioncenters on empowering our customers to create and consume theircontent, their way.”

Making the web moreprint-friendly

Content from the Internetaccounts for nearly half (48 percent) of all printing done at home.Yet, many of the most popular destinations on the web – such asblogs and travel sites – have limited or non-existent printingcapabilities. In an effort to broaden and improve the web-printingexperience, HP is creating technologies to make it easy to printcontent from the Internet in a useful format.

The company is working witha number of leading Internet destinations and hosting companies toeither improve their digital printing capabilities or introduce newones. For example, HP has collaborated with ViaMichelin, a leadingmap provider in Europe with more than 28 million monthly visits toits online mapping service. ViaMichelin’s website now offerscustomers improved map-printing by better aligning what is seenon-screen with what is printed on the page, as well as with howmaps are used once people are on the road.

HP also has teamed withleading weblog software and services company SixApart, Ltd.,creators of Movable Type, the world’s most advanced bloggingplatform, to enable bloggers to add a “print” button on theirblogs. Movable Type powers many of the world’s most popular blogs,including and, which will feature printingfunctionality. The new blog-printing “widget” on these sites willallow readers to pick and choose the posts they want to print, andskip those they don’t. The blog printing plug-in for Movable Typeis currently in beta release and is expected to become widelyavailable to users by June 29 at

HP also plans to introducethe Tabblo Print Toolkit, an embeddable website widget andcorresponding web service that enables web designers to incorporateprint functionality into new and existing websites. The toolkit isbased on custom template technology developed by Tabblo, a companyHP acquired in March, that allows users to simply and efficientlyarrange content for printing. The Tabblo Print Toolkit is expectedto become available by June 29 at

Improvingenterprise time to business

HP has added eight imagingand printing solutions to its enterprise portfolio targeted tocustomers in the higher education, public sector, retail,transportation/logistics and financial services industries.Designed to streamline information workflows and reduce costs,these applications offer customers industry-specific expertise anda single point of contact for a simplified sales process, serviceand support. These include:

  • Four HP Campus Advantage Solutions targeted to institutions ofhigher learning. The solutions deliver powerful capabilitiesranging from mobile printing and user-based, per-page accounting,to the consolidation of copying, scanning, imaging and printingdevices in a secure networked environment.
  • For government and public sector customers, the HP CommonAccess Card enables secure imaging and printing networkauthentication.
  • The HP Retail Marketing Automation application transforms themanual, labor-intensive in-store promotion and communicationprocess into an industrial, automated one, allowing for quickertime to market.
  • For financial services customers, HP Compliant Document Capturefor SEC17a meets the needs of capturing regulated fax, email, scanand couriered mail documentation quickly and easily at the point ofcreation.
  • A first of its kind, the new HP Handheld sp400 All-in-One(AiO), which is aimed at industries such astransportation/logistics, manufacturing and retail, simplifiesworkflow and operations with a portable, easy-to-use,high-performance printing solution that applies an image directlyto packaging or other surface, eliminating the cost and time neededfor labeling operations.

HP also introduced four HPManaged Print Services that enable enterprise customers to optimizeand manage their enterprise imaging and printing environments forimproved business results. The new services include the HP PrintCenter Transformation Service, HP Integrated Print ManagementService, HP Onsite Document Consultant Service and HP UniversalPrint Driver Consulting Service.

Additionally, the companyis now providing enterprise customers with unprecedented access tothe latest HP and partner technology via the HP Solutions BusinessPartner Program. Under the program’s new Platinum, Gold and Silvertiers, HP partners will benefit in reaching a broader market whileHP provides a single point of contact for products, support andservices for enterprise customers.

Helping smallbusinesses improve marketing effectiveness andproductivity

Building on the success ofthe HP Color Printing Center (, HP hasexpanded its in-house marketing tools and resources for small andmedium-size businesses (SMBs) with HP In-House Marketing ResourceCenter software.

This free tool providesusers with convenient desktop access to all of HP’s in-housemarketing resources and new specialized tools for greater costsavings, flexibility and control, such as:

  • HP Print Cost Estimator: This tool quickly highlights the costadvantages of printing specific jobs in-house versus outsourcingand is available on networked HP Color LaserJet printers.
  • HP Print View Software: This software enables customers todynamically view the actual output of marketing documents beforethey hit “print.”

The new HP Color LaserJetCP3505 will be the first printer to ship with these marketingsoftware tools and resources. The printer is designed to boostproductivity and deliver bold, brilliant color materials at speedsof up to 22 pages per minute in best print quality default mode.The HP Color LaserJet CP3505 will be available worldwide June 1with estimated U.S. street prices ranging from $699 to$1,449.(1)

Backed by a network ofexperienced graphic designers, HP’s Logoworks is now offeringOffice Depot’s “Design, Print & Ship Depot” customers customlogo packages, business cards, professional letterhead and websitedesign services. Customers can choose from a number of graphicdesign solutions all aimed at helping their businesses succeed. Theservice is currently available in Office Depot’s more than 1,000stores nationwide and online at

Faster decisionmaking with HP Halo

The Halo Video ExchangeNetwork that makes the HP Halo Collaboration Studio’s telepresencepossible now circumnavigates the globe. The dedicated fiber opticnetwork was created by HP in partnership with many of the world’sleading telecommunications providers, including Videsh SancharNigam Limited (VSNL). In April, VSNL and HP signed an agreementthat connected the network from India to Europe via the MiddleEast.

The extension of thenetwork further improves Halo users’ perception of no delay andgives added business continuity protection to customers by enablingautomatic re-routing of Halo connections during earthquakes orother disasters that can disrupt all forms of network traffic.


Further details on today’sannouncements and video of Joshi’s presentation on the future ofdigital printing and imaging in the Web 2.0 era are available in anonline press kit at


HP focuses on simplifyingtechnology experiences for all of its customers – from individualconsumers to the largest businesses. With a portfolio that spansprinting, personal computing, software, services and ITinfrastructure, HP is among the world’s largest IT companies, withrevenue totaling $97.1 billion for the four fiscal quarters endedApril 30, 2007. More information about HP (NYSE: HPQ) is availableat

(1) EstimatedU.S. street prices. Actual prices may vary.

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; anticipated operationaland financial results; any statements of expectation or belief; andany statements of assumptions underlying any of the foregoing.Risks, uncertainties and assumptions include the achievement ofexpected results and other risks that are described from time totime in HP’s Securities and Exchange Commission reports, includingbut not limited to the risks described in HP’s Quarterly Report onForm 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes noobligation and does not intend to update these forward-lookingstatements.

© 2007Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

About HP

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