Press Release: September 05, 2007

HP Unveils Chic Computing Portfolio, New Media Relationships to Inspire Work, Power Play

NEW YORK, Sept. 5, 2007

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In a monumental update of its personal computing portfolio, HP today introduced new media relationships and products that feature enduringly elegant design for everyone from consumers to IT professionals.

Among the announcements are a new category of gaming PCs, an unprecedented expansion of the HP iPAQ handheld lineup and joint programs with media partners MTV and Condé Nast.

The launch took place at an evening gala on the eve of New York's illustrious Fashion Week, where the company hosted an audience of nearly 1,000 industry influencers, partners, customers and other notable personalities.

"A new energy at HP is creating an ever more personal experience in computing," said Todd Bradley, executive vice president, Personal Systems Group, HP. "The concept of 'personal' takes many forms. It can be a more natural user interface using touch - as easy as an airline kiosk - or a piano-black finish that personifies elegance and looks great in an office or living room. Our new design approach is also good business. Standardizing on beautiful materials and consistent icons means we can speed products to market and offer them at a great value."

At the event, tennis champion Serena Williams was highlighted as the latest "Achiever" in HP's award-winning "The Computer is Personal Again" marketing campaign. Her commercial began airing nationally Aug. 27 and is available for viewing online at

One of the highlights of the launch is the HP Blackbird 002, a personalized powerhouse of a gaming PC that features breakthrough design attributes ranging from optimized air-flow dynamics to a striking aluminum chassis. The HP Blackbird 002 welcomes PC enthusiasts to indulge in personalization and performance tuning with its use of industry-standard components that can be upgraded without tools.

The company's largest-ever expansion of its iPAQ handheld portfolio - more than 55 products in all - is the result of having invested millions of dollars in strategic acquisitions, technologies, services and talent. This comprehensive lineup of new mobility products, services and solutions is aimed at mobile professionals and IT managers.

HP also announced the expanded availability of HP MediaSmart TVs and servers, a holiday lineup of home desktop and notebook PCs, and sleek new business computers that have the features and design needed for optimal performance in virtually any business environment.

"HP has what we believe to be the most complete and compelling lines of PC products in the commercial, consumer and digital home segments," said Rob Enderle, principal analyst, The Enderle Group. "From the standpoints of user experience, industrial design and performance, they bracket these markets with attractive products that make it fun to shop for technology again."

Serena Williams, Microsoft, MTV and Condé Nast

From battling illiteracy as her superhero alter ego to playing her favorite card games online, tennis pro Serena Williams joins the ranks of "Achievers" to share how her PC is a personal expression in HP's award-winning PC marketing campaign. The spot also marks the entrance of Microsoft as a joint advertising partner in the campaign, which now will also highlight the personal and ease-of-use features of Microsoft Windows Vista®.

HP and MTV unveiled a global competition - called "Take Action. Make Art." - that challenges young people around the world to create graphics that are personal to them for a chance to have their design become the next HP Imprint finish for an HP consumer notebook.

The contest winner's personal graphic design will join HP's other sleek and stylish Imprint finishes, such as Radiance and Verve, on a special-edition, Intel® processor-based, 14-inch consumer notebook available worldwide. Winning designs from runners-up in designated regions will have their personal expressions created into adhesive notebook skins available to consumers everywhere. For more information or to submit a design, visit

HP has joined with Condé Nast, Fashion Rocks and design legends Vladimir Kagan, Naeem Khan and Cath Kidston to support the Design Industry Foundation Fighting AIDS organization. Each of the designers has created a limited-edition HP notebook skin, and HP is donating proceeds from the sales of these skins to the nonprofit group.

At HP's event, Khan was joined on stage by Williams and other HP "Achievers" professional snowboarder and skateboarder Shaun White, supermodel Petra Nemcova, custom motorcycle designers Orange County Choppers and others to showcase the new skins. Designer skins can be viewed or purchased at

HP Blackbird 002: Designed by gamers, for gamers

The HP Blackbird 002 is the first PC system to combine HP innovation with VoodooPC's award-winning expertise in PC design and architecture, resulting in a desktop that delivers the look, versatility and performance gamers and high-end PC enthusiasts crave.

Every element of the HP Blackbird 002 - from its aluminum chassis to the cast-aluminum foot - contributes to its stunning look and extreme performance. It features patented, full system liquid-cooling to keep itself running cool in even the most heated head-to-head gaming scenarios.

"Gaming PCs have always been accessible to only a few. By combining our acquisition a year ago of gaming leader Voodoo with innovations from HP Labs, we bringing the gaming experience to the mainstream," said Bradley. "Now more and more people can have a no-compromise computer from HP and, as with our broad lineup of new products, the design is beautiful inside and out."

The system's removable side panel, completely open BIOS, and interior and back panel LED lighting make it convenient for gamers to get inside the machine for performance tuning. More information about HP Blackbird 002 is available at, a highly interactive online experience where users can build, share and order their custom-designed system.

Customers can begin purchasing a limited-edition system called HP Blackbird 002 Dedication Edition starting Sept. 15. The limited-edition system was created to recognize HP's first PC for the gaming market, designed by a small team of dedicated gamers who sought to bring innovation back to the desktop PC. It will feature a pre-set performance configuration, unique side panels, free games and more.

Beginning Oct. 1, customers will also be able to configure their own HP Blackbird 002. Each HP Blackbird 002 will be hand-built in HP's production facility in Calgary, Alberta. Pricing is dependent on configuration and will range from approximately $2,500 to $7,100.(1)

Largest-ever iPAQ expansion

Five mobile devices, five mobile software programs, 12 mobile services and almost three dozen handheld accessories are among the 56 handheld-related products HP introduced. Highlights include:

  • HP iPAQ 900 Series Business Messenger - 3G phone(2) with QWERTY keyboard;

  • HP iPAQ 600 Series Business Navigator - A two-in-one 3G phone(2) and navigation device;

  • HP iPAQ 300 Series Travel Companion - Handheld GPS device for business and personal travel featuring graphics acceleration and available 3D maps(3);

  • HP iPAQ 200 Series Enterprise Handheld - Powerful, large screen PDA with Wi-Fi(4) that is well-suited to run a broad range of business applications;

  • HP iPAQ 100 Series Classic Handheld - Big screen, simple synchronization with personal content and Wi-Fi connectivity make this sleek, affordable PDA an ideal phone companion(4);

  • HP Enterprise Mobility Suite - Provides mobile device management capabilities that ease device deployments and management within the enterprise;

  • HP iPAQ Custom Touch - Small lot iPAQ customization conveniently preloads iPAQ devices with custom applications, themes and settings for enterprise customers(5);

  • HP iPAQ location-based services - A web destination where users can personalize their trip plans, map content and update device software;

  • HP Total Care - A suite of services to help iPAQ customers design, manage and implement business mobility, with application mobilization, one-stop help desk, and leasing and lifecycle management;

  • HP iPAQ Mobile Broadband Connect - Access the Internet on an HP notebook or PC through a tethered iPAQ 3G phone for high-speed mobile broadband connectivity.(2,6)

Bringing hi-def home for the holidays

HP's MediaSmart TVs and broad assortment of entertainment PCs have helped make the promise of digital entertainment a real, rich and personal experience.

  • HP MediaSmart TVs - Available today for $2,099 and $2,499,(1) respectively, the new 42- and 47-inch HP MediaSmart TVs merge the PC and the TV with the ability to wirelessly(7) stream digital photos, music and videos stored on a PC onto a stylish HP high-definition(8) LCD display. The latest models feature 1080p performance and the new HP Entertainment Services Portal, which provides access to a variety of online photo, video and music services with the click of a remote.(9)

  • HP MediaSmart Server - Powered by the Windows® Home Server platform and AMD LIVE!™, the HP MediaSmart Server provides a central location for more secure, easy access to movies, photos, music and documents through any Internet-connected PC, anytime, anywhere. Expected to be available in time for the holidays this fall, the server is offered in a 500-gigabyte version for $599 and 1-terabyte model for $749.(1)

  • HP Pavilion Elite m9000 Desktop PC - For high-end home entertainment, the Elite m9000 offers 3D graphics, video playback and the convenience of a true wireless(7) connection. The PC also features one-touch backup and HP Personal Media Drive bays(10) for unlimited storage, allowing consumers to instantly backup cherished pictures, movies, music and more. For a brilliant picture quality, pair the Elite m9000 with the new HP w2408 Vivid Color 24-inch widescreen flat panel monitor for optimal video and photo viewing, including DVD movies and live or recorded high-definition television.(8)

  • Consumer Notebooks - Packed with mobile entertainment features such as the HP Mobile Remote Control and dual headphone jacks, the HP Pavilion dv2500 series notebook is the first HP consumer notebook with integrated wireless WAN,(11) while the 15.4-inch HP Pavilion dx6500 notebook features a TV tuner and dual hard drives. In addition, new HP mobile television solutions allow people to enjoy live and recorded TV on their consumer notebook PCs,(12) extending mobile TV options beyond HP's hardware through relationships with digital entertainment content providers.

  • HP Digital Picture Frame - A great holiday gift, this 8-inch LCD panel with 800 x 600 resolution features internal stereo speakers. The frame enables people to combine pictures and music for a personal, multimedia photo display.

Technology designed for business

HP's new business product lineup features eye-catching designs and sheer performance across business desktops, notebooks, workstations and displays.

  • HP Compaq dc7800 Business Desktops - HP's most secure and manageable business desktop series features a sleek, zero-footprint design among its three sizes when combined with the company's innovative Integrated Work Center flat panel monitor stand(13) that conceals the PC behind the monitor. The system's environmentally responsible design also offers options such as remote power management for advanced, energy-efficient business computing.

  • HP Compaq Business Notebooks - HP expanded its business notebook portfolio with three systems that balance mobility and value and feature a fresh new look. With widescreen displays, the latest processors and multiple wireless technologies,(11,14) the HP Compaq 6520s(15) HP Compaq 6720s and HP Compaq 6820s Notebooks PCs keep small business users productive and connected for an affordable price. The company also announced availability of 64-gigabyte(16) solid-state drives for its high-end business notebooks. A solid state drive's shock resistance helps improve notebook reliability, while its decreased power consumption helps improve battery life. It also offers improved performance over traditional hard disk drives.

  • HP xw4000 Series Personal Workstations - The xw4000 series offers an option of processors and a range of graphics, memory and storage choices. Supporting the latest dual-core AMD Opteron™ processors,(17) the new HP xw4550 Workstation delivers excellent performance and state-of-the-art technology at a price previously unavailable to entry-level and mainstream workstation customers. The workstation delivers sizeable performance gains over previous technology with Intel® Core™ 2 Duo(18) and Core 2 Extreme(18,19) processors at a low cost.

  • HP Commercial Displays - HP introduced several new 17-, 19- and 22-inch diagonal professional LCD displays, including many in widescreen format. These latest LCDs offer substantial increases in brightness, contrast ratio, viewing angle and response time when compared with previous generation monitors. Business customers can also now enjoy the same industry-leading image quality and world-class support of HP business monitors with the new line of HP LT Series 32- and 37-inch 720p and 42- and 47-inch 1080p Professional LCD HDTVs, which offer exceptional image accuracy, clear pictures and rich connectivity for professional environments.

  • HP Total Care for Small Business - HP also expanded its HP Total Care for Small Business portfolio to include services, finance and resources designed specifically with small businesses in mind. This portfolio includes a range of free and premium support, services and programs to help ensure customers receive personalized services for every stage of their computer's life: from choosing, configuring and protecting it, to tuning and, ultimately, recycling it.

Additional information on HP's new personal computing products and solutions is available at

About HP

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at

(1) Estimated U.S. street prices. Actual prices may vary and are subject to change without notice.

(2) Telephone service requires separately purchased contract with a telephone service provider with coverage in your service area. Additional fees may apply for some features, check with service provider.

(3) GPS Navigation software is included in select countries. Purchase of additional maps and/or software may be required to enable some features or allow navigation in certain areas. Availability of maps is limited. Map coverage may vary and is not guaranteed. Availability of 3D data varies by city and location.

(4) A standard WLAN infrastructure, other Bluetooth®-enabled devices, separately purchased equipment and a service contract with a wireless airtime provider may be required for applicable wireless communication. Wireless Internet use requires a separately purchased service contract. Check with service provider for availability and coverage. Not all web content available.

(5) Customization available on orders of 200 units or more of 200, 600 or 900 Series iPAQ devices.

(6) A standard GSM/GPRS/EDGE/UMTS/HSDPA, Wi-Fi or other Bluetooth-enabled devices, separately purchased equipment, and a service contract with a wireless airtime provider may be required for applicable wireless communication. Wireless Internet access requires separately purchased Internet service contract. Check with service provider for availability and coverage. Not all web content available. Wireless transmission speeds may vary based upon network capabilities and other conditions. Establishment and continuation of a wireless connection depends on network availability, provider support and signal strength. EDGE (Enhanced Data for Global Evolution) is a global standard for wireless wide-area data communication being rapidly deployed by GSM carriers worldwide. Coverage is subject to transmission limitations and terrain, system, capacity and other limitations. Not all features and service options are available in all areas.

(7) Wireless home network required and not included.

(8) High-definition (HD) source content varies and will depend on source input, signal, aspect ratio and other factors. HD content may require separately purchased service contract or other fees. HD content may not be available in your service area, check with service provider.

(9) Some services and content require additional fees.

(10) Personal Media Drive sold separately.

(11) Wireless use requires separately purchased service contract. Check with service provider for coverage area and availability.

(12) Availability of signals limited by the strength and accessibility of the originating TV signal, location and other factors. Performance issues may arise, and do not constitute defects in the product.

(13) Sold separately.

(14) Wireless access point and Internet service is required and is not included. Availability of public wireless access points limited.

(15) Not available in North America and Europe, the Middle East and Africa.

(16) For hard drives, GB = 1 billion bytes. Actual formatted capacity is less. For commercial notebooks, up to 12 GB for MCE, 10 GB for Vista and 8 GB for XP and XP Pro are reserved for system recovery software.

(17) This system requires a separately purchased 64-bit operating system and 64-bit software products to take advantage of the 64-bit processing capabilities of AMD Opteron technology. Dual-core processing is a recent technology innovation designed to improve performance of this system. Given the wide range of software applications available, performance of a system including a 64-bit operating system and a dual-core processor will vary.

(18) Dual Core is a new technology designed to improve performance of multithreaded software products and hardware-aware multitasking operating systems and may require appropriate operating system software for full benefit. Not all customers or software applications will necessarily benefit from use of this technology. 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel 64 architecture. Processors will not operate (including 32-bit operation) without an Intel 64 architecture-enabled BIOS. Performance will vary depending on your hardware and software configurations. See for more information.

(19) This PC does not support the Intel Core 2 Extreme processor over-clocking feature.

Windows and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Opteron is a trademark of Advanced Micro Devices, Inc. Intel and Core are trademarks or registered trademarks of Intel Corporation in the U.S. and other countries. Bluetooth is a trademark owned by its proprietor and used by Hewlett-Packard Company under license.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2007 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at